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From Ranchi to Alexa: Rohit Prasad’s 12-Year Amazon Journey Comes to an end

  From Ranchi to Alexa: Rohit Prasad’s 12-Year Amazon Journey Comes to a Close

  • by Martech Desk
  • Dec 20, 2025

Rohit Prasad, a key leader behind Amazon Alexa and the company’s generative AI initiatives, will leave Amazon after 12 years as the company enters a new AI phase.

Meta Introduces AI Tool to Enhance Facebook and Instagram Ad Creatives

  Meta Introduces AI Tool to Enhance Facebook and Instagram Ad Creatives

  • by Martech Desk
  • Dec 20, 2025

Meta expands its Advantage+ AI tools to help advertisers auto-generate tailored creative variations across Facebook and Instagram, speeding up ad production and optimisation.

Samsung Unveils Data-Driven AI Experience at London’s Piccadilly Circus

  Samsung Unveils Data-Driven AI Experience at London’s Piccadilly Circus

  • by Martech Desk
  • Dec 20, 2025

Samsung launches a real-time data driven AI digital installation at Piccadilly Circus that reflects London’s live mood and highlights its AI-enabled ecosystem.

Spotify Tests Prompted Playlists to Expand User Control Over Music Discovery

  Spotify Tests Prompted Playlists to Expand User Control Over Music Discovery

  • by Martech Desk
  • Dec 20, 2025

Spotify is testing a new AI powered Prompted Playlists feature that lets users describe what they want to hear and generates customised playlists.

Salesforce Acquires AI Marketing Firm

  Salesforce Acquires AI Marketing Firm Qualified for AI-Driven Customer Engagement

  • by Martech Desk
  • Dec 20, 2025

Salesforce has agreed to acquire Qualified, an AI-driven marketing company, to enhance its Agentforce platform and boost automated sales and marketing capabilities.

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