Global marketing firm Position² has strengthened its leadership with the appointment of two senior industry veterans to its board, aiming to sharpen its focus on AI-driven strategies. The company, which has long positioned itself as a frontrunner in performance marketing and digital transformation, views these appointments as central to building deeper trust with clients while scaling AI innovation across its portfolio.
Position² has been steadily integrating artificial intelligence into its marketing solutions, aligning with broader industry shifts where personalization, predictive analytics, and agent-based automation are increasingly shaping brand engagement. The addition of new board members, both of whom bring decades of expertise in marketing technology, is designed to provide strategic guidance at a time when global demand for AI-powered marketing tools is rapidly accelerating.
According to the company, the move reflects a dual priority: reinforcing governance and embedding technical leadership at the highest level. The new appointees are expected to guide Position²’s AI investments in areas such as customer data management, creative optimization, and cross-channel campaign execution. By combining operational depth with board-level oversight, Position² hopes to ensure that its AI-driven approach does not simply follow industry trends but defines them.
The announcement comes amid rising scrutiny of how marketing firms deploy artificial intelligence. While AI systems enable predictive modeling, real-time content generation, and performance forecasting, marketers face mounting pressure to maintain ethical standards around data use. Position²’s board expansion has been presented as a proactive measure to establish stronger accountability frameworks, reassuring clients that innovation will be matched by responsibility.
Industry watchers note that the appointments coincide with a period of rapid growth for Position². Over the past year, the company has expanded its enterprise partnerships and rolled out solutions that integrate generative AI into campaign workflows. These include tools for adaptive ad copy creation, real-time sentiment analysis, and dynamic media optimization. The firm believes these capabilities are no longer optional but essential for brands looking to connect with increasingly fragmented audiences.
By placing seasoned leaders on its board, Position² is signaling confidence in its ability to navigate the balance between automation and creativity. Executives within the company have emphasized that while AI will continue to drive efficiencies, human insight remains central to storytelling and brand differentiation. The newly appointed board members are expected to help Position² design operating models that blend machine intelligence with human judgment, ensuring AI is used to amplify rather than replace strategic thinking.
The appointments also reflect a broader industry context. Global spending on marketing technology is projected to touch nearly $300 billion by the end of the decade, with AI contributing significantly to this growth. Companies that fail to align governance with innovation risk losing customer trust. Position²’s move appears designed to get ahead of this curve, leveraging the expertise of its new board to reinforce its reputation as a partner that understands both the opportunities and responsibilities of AI in marketing.
While details of the specific mandates of the new board members remain limited, the company has indicated that they will play an active role in advising on expansion strategy, client engagement models, and the integration of AI across service lines. For Position², this is not merely about high-level guidance but about embedding AI accountability into every stage of campaign design and execution.
The decision is also likely to influence how Position² positions itself in global markets. With brands across sectors demanding measurable returns from their technology investments, the company aims to differentiate by offering AI-powered marketing that is not only effective but also transparent. Its board expansion reflects an understanding that sustained growth in this space requires both technical excellence and a reputation for responsible leadership.
As AI adoption accelerates across marketing ecosystems, Position²’s latest move underlines a reality faced by many in the industry: growth depends on innovation, but long-term success depends equally on trust. By adding experienced voices at the top, the company hopes to signal that it is ready to deliver on both.