Cubera Tech, a global artificial intelligence company, has officially launched its conversational AI platform, Cube, in India, marking a significant step in reshaping how marketers discover audiences and design campaigns. The move reflects the growing demand for AI-powered tools in India’s fast-expanding digital marketing sector, which is projected to reach $24 billion by 2028, driven by increased smartphone penetration and the rising influence of social media commerce.
The Cube platform has been designed to help marketers go beyond traditional campaign strategies by enabling real-time audience discovery and deeper insights into consumer behaviour. Unlike standard data analytics tools, Cube leverages conversational AI and machine learning to provide more personalized, predictive, and actionable insights, allowing brands to craft campaigns that resonate with specific audience clusters.
India, with its diverse demographics and digital-first consumer base, offers a unique testing ground for such technology. With the rise of multilingual engagement and the demand for hyperlocal targeting, conversational AI platforms like Cube aim to bridge the gap between brand messaging and consumer expectations. The company said that Cube can process vast amounts of behavioural data, helping marketers identify not just who their audiences are, but also how best to engage them across multiple platforms.
Speaking on the launch, a Cubera Tech spokesperson highlighted that India is now one of the world’s fastest-growing markets for AI-driven marketing innovation. The spokesperson explained that Cube will allow brands to align campaigns with consumer intent at scale, offering measurable improvements in both reach and return on investment. Early adopters from industries such as consumer goods, e-commerce, and financial services are already experimenting with the platform to refine segmentation and personalize messaging.
The entry of Cube comes at a time when marketers are grappling with the challenges of cookie deprecation and stricter privacy regulations. With data accessibility becoming more complex, brands are under pressure to find new ways to understand and engage their audiences. Conversational AI presents an alternative, using contextual interactions and predictive intelligence to build engagement without over-reliance on third-party data.
Industry experts believe that conversational AI platforms will play an increasingly important role in India’s digital marketing landscape. A recent report by Deloitte projected that AI adoption in marketing will grow at a compound annual rate of 25% in India over the next five years. With platforms like Cube, marketers may be able to optimize customer journeys in real time, reduce campaign inefficiencies, and deliver creative strategies more effectively.
The Cube platform also emphasizes creative campaigning, an area where brands often struggle to balance scale with personalization. By automating aspects of campaign ideation and execution, Cube allows marketers to focus on storytelling and strategic design. For example, it can generate audience profiles and suggest creative formats likely to drive higher engagement in specific demographic groups. This functionality is particularly relevant for brands targeting Gen Z and millennial consumers, who increasingly value personalized and interactive content.
The launch further strengthens Cubera Tech’s global presence. The company, which has established partnerships in North America, Europe, and Southeast Asia, views India as a critical market for both growth and innovation. India’s digital economy is projected to account for 20% of the country’s GDP by 2030, and marketing technology is expected to play a significant role in shaping this trajectory.
The timing of Cube’s entry is also strategic. India’s festive season, which sees a surge in consumer spending across e-commerce, retail, and entertainment, provides fertile ground for brands to experiment with AI-powered marketing solutions. Analysts expect many companies to adopt AI platforms during this period to enhance targeting efficiency and maximize conversions.
While the opportunities are vast, challenges remain. Marketers will need to navigate issues around AI transparency, ethical use of consumer data, and balancing automation with human creativity. Cubera Tech has stated that Cube is built with compliance and ethical standards in mind, with customizable features that allow brands to align AI usage with their own governance frameworks.
The broader implications of Cube’s launch go beyond individual campaigns. As conversational AI platforms become mainstream, they may redefine how Indian consumers interact with brands. Real-time personalization and contextual engagement could replace mass marketing approaches, leading to a more immersive and responsive brand-consumer relationship.
The growing convergence of AI and marketing in India signals a new era of digital maturity. With Cube’s arrival, Cubera Tech is positioning itself as a catalyst in this transition, providing marketers with the tools to turn audience insights into meaningful engagement. As the Indian market continues to evolve, the platform could help set benchmarks for how AI can drive both creativity and commercial outcomes in one of the world’s most dynamic digital economies.