AI is reshaping India’s media planning, boosting efficiency and audience insights while keeping human judgement central. Here’s how agencies and advertisers are adapting.
PhonePe has partnered with OpenAI to integrate ChatGPT into its app, offering AI powered assistance to millions of users across India.
Jensen underscored how India’s grassroots adoption of AI is outpacing most global markets.
Cybersecurity firm Deepwatch lays off employees as it restructures operations to focus on AI driven automation and long term efficiency.
India activates the DPDP Act rules, bringing the country’s first real privacy law into force. New regulations mandate explicit consent, strict data governance, and enforceable user rights.
OpenAI releases GPT 5.1 with improved reasoning, deeper chat personalisation and more natural, human like responses, expanding capabilities for users and developers.
Netflix appoints Vamsi Murthy as Senior Director and Head of Marketing for India to strengthen its brand and audience strategy in the region.
