Brands are shifting from influencers to real customers and employees to build trust. Here’s why real people marketing is gaining momentum in India and globally.
AI experts warn that safety and governance measures are falling behind rapid AI advancements, narrowing the window to manage long-term risks responsibly.
India has directed X to rein in Grok after AI-generated obscene content triggered regulatory scrutiny, highlighting growing concerns over AI governance.
AI chatbots like ChatGPT and Gemini are reshaping search advertising as brands adapt to changing user behaviour and conversational discovery.
Samsung expands its AI push by bringing Gemini features to nearly 800 million devices, strengthening its AI-led ecosystem across consumer technology.
Amazon MGM Studios elevates Sonal Kabi as Director and Head of Marketing for Prime Video across APAC and ANZ, strengthening regional leadership.
Eros Innovation launches Gujarat Cares 2025, an ethical AI-driven preventive healthcare initiative powered by Eros GenAI with Tata Memorial Centre.
