Cart.com, a leading provider of unified commerce solutions for both B2C and B2B enterprises, has announced the appointment of Gregg Zegras as its new Chief Revenue Officer. The move reflects the company’s ongoing commitment to strengthen its leadership team as it expands its global presence and accelerates growth in an increasingly competitive digital commerce landscape.
Zegras brings decades of experience in building revenue strategies across technology, logistics, and e-commerce sectors. Before joining Cart.com, he held senior leadership roles at Pitney Bowes, where he was instrumental in scaling its global e-commerce division. He has also worked with companies at the intersection of commerce and technology, developing innovative approaches to customer engagement and operational efficiency. His expertise in global logistics and data-driven commerce solutions is expected to be a strong asset for Cart.com as it focuses on international expansion and deeper integration of its technology platform.
Cart.com, which positions itself as a full-service partner for brands looking to unify their digital and physical commerce operations, has been scaling rapidly over the past few years. Its offerings span order management, fulfillment, marketing, analytics, and customer experience tools, giving businesses an end-to-end solution for managing their commerce ecosystem. The company has attracted a growing roster of enterprise customers as well as mid-market brands seeking scalable technology to compete with global e-commerce leaders.
In a statement, Cart.com emphasized that Zegras will play a key role in shaping revenue strategies across its portfolio of services, ensuring alignment with customer needs in both consumer-facing and business-to-business markets. The company noted that his appointment comes at a time when organizations are increasingly looking for partners that can simplify complex commerce processes while enabling them to adapt quickly to evolving market conditions.
Industry analysts say the addition of Zegras signals Cart.com’s intent to double down on enterprise partnerships and global opportunities. As the demand for unified commerce grows, companies that can provide integrated solutions covering logistics, technology, and marketing are well positioned to capture market share. With Zegras’s background in scaling e-commerce platforms and driving revenue growth across diverse markets, Cart.com is expected to accelerate its trajectory in the coming quarters.
The digital commerce market continues to evolve rapidly, with businesses facing challenges such as rising customer acquisition costs, heightened expectations for delivery speed, and the integration of AI into customer journeys. Cart.com has been positioning itself as a solution to these pressures, offering a single platform that reduces complexity for brands. Zegras’s role will involve aligning sales, marketing, and customer success teams to maximize adoption of the platform’s capabilities and strengthen long-term customer relationships.
Zegras has also been recognized for his ability to lead large-scale transformations, particularly in building partnerships that connect technology providers with global supply chains. This expertise is likely to support Cart.com’s goal of expanding into new geographies while ensuring that its solutions meet the compliance and operational standards of local markets. His track record suggests that Cart.com will be focusing not only on scaling revenue but also on enhancing customer experience across multiple touchpoints.
The appointment reflects a broader trend in the commerce technology sector, where companies are increasingly seeking executives with a blend of e-commerce and logistics expertise. As commerce moves further into an AI- and data-driven era, leaders who can balance innovation with operational execution are in high demand. Zegras’s background positions him well to guide Cart.com through this next phase, ensuring that growth is both sustainable and aligned with market shifts.
Cart.com’s announcement comes on the back of significant momentum. The company has expanded its partner ecosystem, invested in AI-enabled analytics, and rolled out enhancements to its logistics network in recent months. By bringing in Zegras, it is signaling a renewed focus on execution at scale, with an eye on capturing larger enterprise deals and strengthening its foothold in international markets.
As the global commerce landscape continues to fragment and consolidate simultaneously, companies like Cart.com are betting that a unified approach will resonate with businesses seeking agility. With Gregg Zegras now at the helm of revenue strategy, Cart.com is positioning itself to not only compete but to lead in shaping the future of digital and physical commerce integration.