Climaty AI, a sustainability-focused martech startup, has raised $2 million in a funding round led by Turbostart, with participation from a group of climate-conscious investors and early-stage backers. The company plans to use the fresh capital to strengthen its AI-powered platform, scale global operations, and expand its suite of carbon-conscious marketing solutions designed for brands seeking to align growth with sustainability goals.
Founded with the mission to bridge the gap between marketing performance and environmental responsibility, Climaty AI leverages artificial intelligence to provide brands with tools that measure, manage, and reduce the carbon footprint of their digital campaigns. Its technology is designed to enable enterprises and consumer-facing businesses to embed sustainability into their marketing strategies without compromising on scale or efficiency.
The funding round highlights growing investor confidence in climate-aligned marketing technologies at a time when businesses face increased pressure to demonstrate tangible environmental impact. With global consumers showing heightened awareness of corporate sustainability, companies are turning to data-driven platforms that can track emissions across advertising channels and optimize for lower-carbon alternatives.
Industry reports have consistently underlined the environmental impact of digital advertising, which involves significant energy use from data centers and programmatic exchanges. Climaty AI positions itself at the intersection of martech and cleantech by providing actionable insights for brands to minimize this impact. Its tools not only allow marketers to assess campaign-level carbon emissions but also to identify greener media channels and formats.
Speaking about the raise, company executives emphasized that the platform’s vision is to empower marketing leaders to make sustainability an integral part of performance metrics. The company aims to bring carbon footprint calculations into the same dashboards that already measure reach, engagement, and ROI. By doing so, Climaty AI is positioning sustainability as a competitive differentiator in the evolving martech landscape.
Investors backing the round said that Climaty AI represents the next wave of innovation where profitability and responsibility converge. Turbostart highlighted the platform’s ability to combine sophisticated AI with measurable environmental outcomes as a key reason for its investment. The fund also noted the potential for Climaty AI to serve global markets as regulators and consumers increasingly scrutinize carbon disclosures and ESG performance.
The startup has already onboarded a roster of early clients in sectors such as FMCG, retail, and financial services. These companies are reportedly using the platform to track emissions from digital channels, optimize their campaign mix, and communicate verified sustainability outcomes to stakeholders. By integrating with existing marketing stacks, Climaty AI minimizes adoption barriers for brands that are keen to embrace climate-conscious practices.
The rise of sustainable martech reflects broader industry shifts. Analysts point out that just as personalization and automation defined the last decade of martech, sustainability may emerge as the defining theme of the next. Tools that enable brands to balance consumer engagement with environmental accountability are expected to gain traction across industries.
Climaty AI’s roadmap includes expanding its AI capabilities to improve predictive modeling for campaign emissions and scaling partnerships with adtech and media players. The company is also exploring integrations that will allow enterprises to directly offset emissions through certified climate projects, creating a closed-loop sustainability ecosystem.
Market projections suggest significant potential for this space. With businesses under mounting pressure to report on ESG metrics and reduce their carbon intensity, demand for platforms like Climaty AI is likely to grow. Experts believe that regulatory frameworks in Europe and Asia, alongside voluntary climate commitments in markets like India and the US, will further accelerate adoption.
Commenting on the development, the leadership at Climaty AI stated that this funding will not only enable technological enhancements but also help scale operations into international markets. The company plans to establish a stronger presence across Asia-Pacific and Europe, regions where regulatory and consumer expectations around sustainability are particularly pronounced.
The announcement comes at a time when investors are increasingly looking at climate technology as a viable growth segment. In India’s fast-growing startup ecosystem, Climaty AI stands out by combining the scalability of digital marketing with the urgency of sustainability, appealing both to forward-looking brands and socially conscious investors.
The funding round marks an important milestone in the company’s growth journey and underscores the role of sustainable martech in shaping future marketing strategies. As brands seek to balance profitability with environmental stewardship, platforms like Climaty AI are expected to play a pivotal role in enabling this transformation.
By embedding carbon accountability into everyday marketing workflows, the company is contributing to a shift where sustainability is no longer a peripheral consideration but a core business metric. The $2 million raise will accelerate this mission, supporting both innovation and global outreach in the coming years.