Accenture has announced the acquisition of UK-based MomentumABM, a leading account-based marketing (ABM) and growth consultancy, in a move designed to enhance its B2B marketing and advisory capabilities. The deal underscores Accenture’s commitment to supporting enterprise clients with deeper insights, precision targeting, and scalable growth strategies in an increasingly competitive global market.

MomentumABM is recognized for its expertise in helping businesses accelerate growth through account-based marketing, client-centric strategy, and market positioning. Its portfolio includes partnerships with global enterprises across technology, professional services, and industrial sectors, where ABM has emerged as a cornerstone of long-term revenue generation. By integrating MomentumABM’s strengths with its own consulting and digital marketing services, Accenture aims to expand its ability to deliver customized B2B solutions that drive measurable impact.

The acquisition comes at a time when B2B organizations are rethinking how to engage decision-makers and influencers in buying cycles that have grown longer and more complex. Research shows that B2B buyers interact with an average of 10 to 12 stakeholders before making significant purchasing decisions. This dynamic has fueled demand for highly targeted, data-driven campaigns that align marketing, sales, and customer success.

Accenture has positioned the acquisition as part of its broader strategy to blend technology, creativity, and industry knowledge for enterprise growth. With MomentumABM’s deep specialization in ABM, Accenture expects to provide clients with sharper market differentiation, stronger value propositions, and personalized engagement strategies tailored to high-value accounts.

Industry analysts highlight that the deal reflects the growing importance of ABM in the global marketing landscape. Once considered a niche approach, ABM has become mainstream, with more than 70 percent of B2B marketers reporting dedicated ABM programs as of 2024. Accenture’s scale, combined with MomentumABM’s specialized expertise, could set new benchmarks for how large organizations deploy ABM at global scale.

For MomentumABM, the integration with Accenture offers access to advanced technologies, including generative AI, data analytics, and automation platforms. These tools can further enhance the precision and efficiency of ABM programs, enabling clients to deliver hyper-personalized experiences that align closely with buyer needs. Leaders at MomentumABM have emphasized that joining Accenture will allow them to expand their reach and impact while maintaining their commitment to client-focused strategies.

Accenture has been steadily building its marketing and commerce practice through acquisitions, blending creative agencies, data-driven consultancies, and technology firms. The addition of MomentumABM continues this trend, reinforcing the company’s position as a leader in guiding enterprises through digital transformation and growth marketing.

The acquisition is also a signal to global B2B marketers that account-based strategies will play a central role in future marketing investments. As companies face pressure to prove ROI and demonstrate measurable business impact, ABM’s ability to directly link marketing efforts to revenue outcomes has made it a priority.

Experts note that with Accenture’s scale, the partnership could also influence the evolution of B2B marketing in emerging markets, including India. As businesses in the region invest more heavily in digital transformation, ABM-driven strategies are expected to gain traction, particularly in sectors such as IT services, manufacturing, and financial services.

The deal’s financial details have not been disclosed, but its strategic intent is clear: Accenture is betting on ABM as a driver of sustainable, client-centric growth for global enterprises. By combining MomentumABM’s specialized capabilities with its own consulting depth, Accenture aims to redefine how organizations approach B2B marketing in an era shaped by data, personalization, and AI.

For the marketing industry, the acquisition reflects a larger shift toward integrated models that unify creativity, strategy, and technology. As enterprises grapple with complexity in buyer journeys and demand accountability from their marketing spend, Accenture’s latest move signals that ABM will remain at the heart of B2B marketing evolution.