KERV.ai, a leading artificial intelligence-powered video technology company, has announced a partnership with Amazon Ads to introduce interactive shoppable video experiences across connected TV (CTV) and online video platforms. The collaboration aims to transform how consumers engage with digital content by enabling seamless, object-level interactivity within video ads.
This partnership represents a significant step toward merging entertainment and commerce, creating opportunities for brands to drive measurable conversions through immersive experiences. By integrating KERV.ai’s patented AI object-recognition technology with Amazon’s expansive advertising ecosystem, the companies are bringing a new dimension of personalization and engagement to video advertising.
The new feature allows viewers to interact directly with products showcased within videos on CTV, Prime Video, and other digital platforms. Each product within the video can be automatically identified, tagged, and linked to an Amazon storefront, allowing viewers to shop in real-time without leaving the content experience. This integration bridges the gap between brand storytelling and instant purchase capability.
The initiative builds upon KERV.ai’s core expertise in object-level contextualization—a technology that recognizes, segments, and enhances individual elements within video frames using advanced computer vision and machine learning models. Through this process, the platform creates clickable, data-enriched moments that can be linked to dynamic product information or calls to action.
According to the company, this collaboration with Amazon Ads is designed to offer advertisers more control and transparency over how their video content performs. Brands can now access detailed engagement metrics, including object-level click-through rates, dwell time, and conversion performance. The ability to measure how audiences interact with specific products inside video ads provides deeper insights into consumer intent and content effectiveness.
KERV.ai’s Founder and CEO, Gary Mittman, said that the partnership marks a milestone in the evolution of interactive media and contextual advertising. He explained that KERV.ai’s technology is redefining how consumers connect with content by making every frame actionable and measurable. Mittman added that working with Amazon Ads brings scale and precision to this vision, enabling advertisers to reach audiences in a more relevant and frictionless way.
The collaboration also underscores a broader industry trend toward commerce-enabled content. As streaming and connected TV consumption continues to rise, advertisers are increasingly looking for ways to make ad experiences both engaging and transactional. By combining KERV.ai’s technology with Amazon’s commerce and advertising infrastructure, brands can turn passive viewing moments into active shopping opportunities.
Amazon Ads executives stated that the partnership aligns with the company’s commitment to innovation in ad experiences. The integration of KERV.ai’s capabilities allows advertisers to create video content that not only captures attention but also drives measurable outcomes across multiple devices and platforms. The collaboration will initially focus on North American markets, with plans to expand to global regions based on demand and performance.
The object-level contextual marketplace launched by KERV.ai earlier this year serves as the foundation for this partnership. The marketplace provides advertisers and publishers with access to premium online video (OLV) and CTV inventory enriched by AI-driven metadata. Each object within the video is tagged with contextual attributes, allowing for granular ad placement and better audience alignment.
Industry analysts view the partnership as a major advancement in the evolution of shoppable media. By embedding AI at the object level, advertisers can move beyond traditional targeting methods and deliver experiences that resonate with viewer intent in real time. This marks a shift from broad audience segmentation to precision-based contextual engagement, giving marketers new tools to optimize creative performance and return on ad spend.
The collaboration also has implications for measurement and attribution, two of the most complex challenges in video advertising. Through this integration, brands can link ad performance directly to in-platform sales and engagement metrics. This end-to-end measurement capability provides a clearer picture of how video ads influence purchasing decisions, offering valuable data for campaign optimization.
For viewers, the result is a more engaging and convenient shopping experience. Instead of being redirected to external pages, they can explore product details, pricing, and availability directly within the video interface. The approach blends the entertainment value of content with the immediacy of e-commerce, enhancing user experience without interrupting the flow of engagement.
The growing convergence of AI, video, and commerce is rapidly shaping the future of digital marketing. As consumers increasingly rely on streaming platforms and social video for entertainment and discovery, shoppable content is emerging as a powerful medium for brand interaction. KERV.ai’s collaboration with Amazon Ads positions both companies at the forefront of this evolution, offering marketers a scalable and data-rich framework for interactive advertising.
KERV.ai’s object-level contextual platform has already gained traction among major brands and agencies for its precision targeting and creative automation capabilities. With the addition of Amazon Ads’ vast inventory and e-commerce integration, the technology is expected to reach a broader audience and deliver higher engagement metrics.
By merging AI-driven creativity with retail infrastructure, the partnership signals a new chapter in advertising technology—one where storytelling, data, and commerce coexist seamlessly. As interactive video continues to evolve, KERV.ai and Amazon Ads are setting the stage for a more personalized and performance-driven advertising future.