Google DeepMind has launched Pomelli, a new AI-powered marketing tool developed in collaboration with Google Labs, aimed at helping marketers streamline content creation, ideation, and testing across campaigns. The product, unveiled as part of Google’s ongoing efforts to integrate generative AI into business workflows, combines DeepMind’s latest language and image-generation models to simplify the creative process for marketing teams.
Pomelli is designed as an AI assistant for marketers, offering features that help users generate ad copy, social media captions, creative visuals, and audience insights in a single workspace. The platform leverages multi-modal capabilities—processing both text and images—to create tailored marketing content that aligns with brand tone, campaign objectives, and audience preferences.
According to Google Labs, Pomelli’s interface is built to feel intuitive for both creative and data teams, allowing real-time collaboration and feedback loops. “The goal with Pomelli is to help marketers go from idea to execution faster while maintaining creative control and data safety,” said a company representative.
The platform integrates seamlessly with Google’s broader ecosystem, including Ads, Analytics, YouTube, and Workspace, enabling users to test ad performance, adjust messaging based on real-time feedback, and even optimize creative elements using AI-driven recommendations. By combining insights from DeepMind’s machine learning expertise and Google’s marketing data capabilities, Pomelli is expected to bridge the gap between creativity and measurable performance.
Google described the tool as a step toward “democratizing marketing creativity,” emphasizing that Pomelli is built to assist professionals at different stages of the campaign cycle. Users can input a brand brief or campaign goal, and Pomelli will generate personalized creative options that can be refined or expanded upon. The tool’s adaptive AI allows it to learn from brand guidelines and previous campaigns to deliver increasingly consistent and brand-aligned content over time.
Early testers have highlighted Pomelli’s ‘co-create’ feature, which allows marketers to interactively refine text or visuals in conversation-like exchanges. This means users can ask Pomelli to rewrite headlines for clarity, adjust color palettes to suit a specific emotion, or generate variations of an ad for A/B testing. The conversational workflow mirrors the style of modern generative AI chat interfaces, reducing the need for complex prompts or technical expertise.
Experts suggest that Pomelli’s launch reflects Google’s larger strategy to position its AI products as essential creative companions within professional ecosystems. “Marketers are under pressure to deliver personalized, high-volume content at speed,” said an industry analyst. “With Pomelli, Google is aiming to take generative AI from experimentation to execution—embedding it directly into the marketer’s day-to-day toolkit.”
The tool builds on DeepMind’s Gemini 2.5 architecture, known for its improved reasoning and contextual understanding. This allows Pomelli to handle nuanced brand messaging and complex multi-channel requirements—something earlier AI marketing tools struggled to achieve. For instance, Pomelli can automatically adjust language tone between formal corporate communication and casual social media posts, maintaining consistency in voice and sentiment.
Google has also stressed the ethical and privacy-focused design of the tool. All data processed through Pomelli is subject to Google’s enterprise-grade security protocols, ensuring that brand information and campaign assets remain confidential. The company noted that no proprietary user data will be used to train public AI models, reinforcing Google’s commitment to responsible AI development.
Pomelli is currently being tested with select enterprise partners and agencies, with a wider release expected in early 2026. Google Labs plans to roll out additional integrations with creative software and customer relationship management systems, making the tool adaptable to both small businesses and global marketing teams.
Industry experts believe that the introduction of Pomelli signals an evolution in the AI marketing ecosystem, where generative models are shifting from being content creators to strategic co-pilots. “AI tools like Pomelli are not replacing marketers but augmenting their ability to move faster and smarter,” said a marketing innovation researcher. “This reflects the future of creative collaboration between humans and machines.”
Pomelli’s release follows a series of major AI announcements from Google, including updates to Gemini for enterprise productivity and Imagen 3 for generative visuals. With this launch, Google DeepMind continues to strengthen its presence in the AI-for-marketing space, competing with similar tools developed by Adobe, Microsoft, and OpenAI.
As AI continues to reshape digital marketing, platforms like Pomelli are becoming vital for maintaining brand agility and creative experimentation. Marketers using the system can expect to benefit from shorter production cycles, lower costs, and more precise creative targeting—advantages that may redefine how campaigns are built and measured in the years to come.