From AI adoption and data privacy to martech complexity and ROI pressure, CMOs face five critical challenges shaping marketing’s future.
AI-powered martech is reshaping the CMO’s role, from personalization and automation to data-driven growth. Here’s how marketing leaders are adapting.
Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.
From AI agents to unified data and responsible AI, these five martech shifts will redefine how marketing strategies are built and executed in 2026.
Scott Brinker’s 2020 martech predictions—from no-code creators to AI-led ops—are shaping how marketing teams operate in 2026.
As marketing teams adopt AI and SaaS tools at speed, CMOs are losing visibility over fragmented, invisible martech stacks, creating governance, data, and ROI challenges.
Indian brands are investing heavily in MarTech and AI platforms, but a widening talent gap is preventing companies from fully using the tools they already own.
WPP CEO Cindy Rose is simplifying the company’s structure to improve agility and prepare the global advertising group for an AI-driven future.
The explosion of AI-powered martech tools is increasing pressure on marketers, reshaping roles, widening skills gaps and driving burnout as teams struggle to keep pace.
AASTMT has partnered to launch an AI driven marketing education programme aimed at building practical skills in data led and automated marketing.
As brands experiment with AI-generated memes and humor, marketers debate whether machines can truly understand comedy or just imitate it at scale.
As AI spending rises, Indian brands are questioning ROI. This story examines where marketing budgets are being wasted and how leaders are reassessing AI tools.
A growing divide is emerging in Indian marketing as brands with strong AI systems pull ahead of those still relying on manual tools, reshaping talent, performance and competitiveness.
India’s leading CMOs are shifting from building complex martech stacks to orchestrating AI-driven platforms, focusing on scalability, personalization, ROI, and experience-led growth.
AI is reshaping creative work in India’s marketing industry. Teams report rising anxiety, skill gaps and faster workflows as human creativity adapts to an automation-driven future.
Comviva introduces Mobilytix, a GenAI-driven real-time marketing platform designed to enhance customer engagement and campaign agility for brands.
As AI accelerates content creation, brands adopt AI governance systems to stay consistent, culturally safe and on-message at scale.
India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.
AI-powered predictive creative is reshaping advertising as brands use emotion signals and real-time data to tailor content, boost relevance and improve campaign efficiency.
Martech enters a survival phase in 2026 as AI, privacy rules and budget pressure reshape stacks. Essential tools rise while outdated platforms fade.
Bunjy introduces an AI-powered integrated marketing agency, integrating performance marketing and data-driven solutions to help enterprises optimise campaign results.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
Martech in 2025 saw AI-native platforms, massive consolidation, first-party data dominance, and rising budgets as brands rethink stacks for performance and efficiency.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
The top 10 MarTech myths from AI fears to tool overload and shows how smart, ROI-focused marketers turn tech into real results in 2025.
AI is transforming SEO in India, driving businesses to adopt data-led and automated strategies for improved online visibility and performance.
“Double agents” in AI marketing are systems that both execute and oversee tasks—balancing speed, governance, and brand safety as agentic AI reshapes how campaigns are created and controlled.
AI is reshaping email marketing in 2025. From predictive personalization to multilingual automation, Indian brands use AI to deliver relevance with consent, empathy, and precision at scale.
As AI drives marketing efficiency, experts warn against losing the human touch. Learn how top CMOs balance automation with empathy, creativity, and authenticity in 2025’s AI-powered marketing era.
RAG (Retrieval-Augmented Generation) is reshaping marketing by grounding AI in real data, enabling smarter insights, personalized content, and context-aware customer engagement across campaigns.
Google DeepMind launches Pomelli, an AI-powered tool to help marketers ideate, create, and test digital campaigns efficiently.
Emplifi’s latest study reveals user-generated content delivers 10x higher conversion rates than brand-created posts, highlighting authenticity as a key growth driver.
As 2026 nears, marketers prioritize AI, data literacy, content strategy, and agility to thrive in a fast-evolving, technology-driven landscape.
The “Prompt Economy” is reshaping marketing as professionals become AI trainers, mastering prompt engineering to drive creativity, governance, and ROI.
AI is transforming Indian marketing with real-time campaign optimization. Brands like Swiggy, Flipkart, and Tata CLiQ are driving higher ROI and agility using AI.
AI models trained on decades of ads are reproducing brand content, raising new challenges around copyright, transparency, and marketing ethics as the line between learning and imitation blurs.
DCM has unveiled ContentCloud AI, a next-generation AI-powered digital asset management platform designed to simplify content workflows for global enterprises.
YouScan launches Insights Copilot, an AI tool designed to simplify social data analysis and support marketers with faster, clearer decision-making.
Attentive launches new features to help brands simplify engagement, personalize experiences, and build stronger customer connections.
Brandi AI introduces an AI-driven visibility and geo platform with generative optimization tools to help marketers boost performance and reach.
Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.
Aurora Mobile enters Japan with advanced AI and omnichannel marketing solutions to strengthen enterprise customer engagement and expand its global footprint.
Predictive AI is transforming marketing by anticipating consumer needs, boosting ROI, and raising privacy questions as it converges with generative AI.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
The global AI for sales and marketing market is projected to surge through 2030, with tech giants, startups, and specialists driving growth via acquisitions and partnerships.
Netcore’s Rajesh Jain tells MarTechAI that the future of marketing lies in agentic AI and “brand twins.” He urges CMOs to focus on zero-party data, one-to-one engagement, and profitable growth.
CMO Council’s latest report finds marketers confident in martech’s future, though many advanced features remain underutilized due to integration and training challenges.
AI is reshaping India’s martech, set to hit $93.88B by 2030. Brands adopt AI agents, unified data, and regional personalization to boost ROI and trust.
AI is reshaping vernacular marketing in India as brands use Indic language models to engage diverse consumers. From banking to retail, regional AI is set to drive a $20B market opportunity.
Dentsu’s new report shows CMOs split on AI in marketing. While adoption is high, leaders stress empathy, creativity, and authenticity as vital to brand success.
