IKEA is expanding AI use in marketing and content localisation while keeping brand strategy, creative decisions and messaging under human control.
OpenAI, Google and Meta are developing persistent AI agents that work beyond chatbots, reshaping search, shopping, marketing, customer engagement and digital privacy.
Over 40% of marketing leaders cannot prove martech's financial impact, while only 10.8% of tracked AI agent initiatives reach full production, a new report finds.
AI is making marketing faster, but is it delivering better results? Research reveals gaps in creativity, personalisation, customer experience and measurable ROI.
AI is reshaping media planning across search, buying, creators, commerce and measurement, forcing marketers to rethink what machines optimise and where human judgement matters.
As AI automates routine marketing tasks, strategy, judgement, creativity and customer understanding are emerging as increasingly important skills for marketers.
DS Group, WPP Media and MICA have launched D’Code 2.0, an industry-academia initiative focused on AI-led marketing and real-world business challenges.
Google and The One Club have launched a global AI Creative Challenge featuring 128 creators, 16 cities and $50,000 in prize money, with Mumbai hosting an event in October.
AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
Sir Martin Sorrell joined senior CMOs, business and media leaders in New Delhi for an exchange4media gathering focused on AI, marketing and global business.
Adobe’s 2026 Creators’ Toolkit Report finds 96% of Indian creators using creative AI say it has accelerated their business or audience growth.
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.
Unilever used AI forecasting, content technology and digital infrastructure to coordinate its FIFA World Cup 2026 activation across more than 120 markets.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
RMIT has launched a Marketing Technology Lab focused on AI, data and privacy-first personalisation, giving marketers hands-on experience with emerging MarTech.
An AI agent’s gym-booking experiment exposed a software vulnerability, highlighting why permissions, guardrails and human oversight matter as agentic AI enters enterprise workflows.
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
SAS CMO Jennifer Chase discusses AI-driven decision-making, personalisation at scale, marketing technology, governance and why India is a key AI testing ground.
Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.
Snapchat’s Kate Bird says the future of social media lies in connection, community and participation, not passive scrolling or automation alone.
Cannes Lions 2026 Day 2 spotlights AI, creators and marketing transformation as brands rethink creativity, discovery and growth in an AI-led era.
Consumers are increasingly using ChatGPT and AI assistants for product research, creating a new trust challenge for advertisers and brands.
Cannes Lions 2026 opens with AI, creators, brand creativity and marketing effectiveness shaping conversations across the Palais and Croisette.
Cannes Lions 2026 turns the French Riviera city into a global hub for creativity, marketing, media, technology and industry networking.
SAP and Google Cloud are expanding their AI partnership to bring multi-agent systems into commerce, marketing and customer engagement.
From agentic AI to trust and AI discovery, five major debates at Cannes Lions 2026 could shape the future of marketing, creativity and consumer engagement.
Rezolve AI has appointed Michele Fisher as Chief Marketing Officer to lead global marketing, brand strategy and growth initiatives amid expansion plans.
MartechAI marks one year of covering AI, martech, data and customer experience, chronicling how marketing evolved from experimentation to real-world business impact.
Mobile martech is emerging as the technology backbone of app growth, helping brands use AI, data and personalization to drive engagement, retention and revenue.
AI and real-time data are helping women leaders reshape industrial marketing through faster decision-making, customer insights and technology-driven growth.
APIs are emerging as the backbone of modern martech, powering AI, personalization, customer data flows and real-time decision-making across connected platforms.
AI is reshaping affiliate marketing, but human trust, creator influence, and strategic partnerships continue to drive long-term performance and consumer confidence.
AI is rapidly transforming workplaces across education, marketing, HR and operations by automating tasks and reshaping productivity expectations.
AI is shaping email marketing platforms, but deliverability, integration and ROI are emerging as key decision factors for businesses in 2026.
Dentsu has launched an agentic AI platform to automate marketing processes and improve campaign performance across channels.
Agentic AI could power two-thirds of marketing activities and increase revenue by up to 30 percent, according to a new report.
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
The global martech market is projected to reach nearly $2.4 trillion by 2033, driven by AI adoption, data analytics, and digital transformation across industries.
Bonsai is strengthening its AI-driven data strategy to expand its presence in the evolving martech landscape and enhance marketing effectiveness.
AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
Marketing internships are becoming more competitive in 2026 as AI automates entry-level tasks, shifting focus to skills, judgment, and real business impact.
