Adobe and a local industry group launch an AI upskilling and ethics program for Australian marketers, combining hands-on training with practical guardrails on disclosure, data use and measurement.
84% of B2B marketers in India say human-led storytelling builds more trust than AI-generated content, LinkedIn report reveals.
Marketers are moving from experimenting with generative AI to operationalizing it at scale, embedding AI in martech stacks for measurable business impact.
WebEngage shifts focus to Generative AI, aiming to enhance customer engagement and retention as martech platforms adopt AI-driven personalization globally.
"Marketers share how AI boosts speed and scale but can’t replace human empathy, stressing the need to balance algorithms with emotional brand connection."
Bengaluru saree shop’s ChatGPT-style banner blends tradition and tech, going viral ahead of Varalakshmi Vratam and boosting festival sales.
Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader needs to thrive.
Social Panga launches in-house AI Council to embed AI in brand marketing, drive innovation, and scale tech-enabled solutions across client campaigns.
DesignRush study reveals key mistakes companies make when deploying AI employees, urging marketers to adopt clearer strategies and human oversight.
Bloomreach and Snowflake team up to unify customer data and enable AI-driven activation for real-time marketing personalization.
This is the story of that rise—the catalysts, challenges, success stories, and why the world is watching Indian martech startups that wield AI as their secret weapon.
Discover how AI, integration, and homegrown tools are transforming the technology behind today’s most innovative marketing teams.
In a candid MarTech Thursday session, leaders from HMD Global, Deloitte, Myntra, and more unpack how AI is breaking the traditional marketing funnel—and what comes next
AI is reshaping marketing orgs—faster hiring, modular teams, and smarter discovery. SuperStuff.ai leads the shift with outcome-based, AI-curated talent.
Generative AI in marketing to see strong growth by 2034, with IBM, Adobe, Microsoft holding just 15.2%—leaving room for innovation and new players.
SEMrush expands its platform with AI-powered content and SEO tools to strengthen its position in digital marketing. This aims to streamline workflows and compete with emerging generative AI platforms.
AI-driven search is changing SEO. With zero-click results and generative overviews on the rise, brands must adapt by focusing on structured data and content trustworthiness.
AI is learning clicks, but can it learn taste? Exploring how algorithms can understand aesthetics, culture, and emotional nuance in content.
