Bunjy, a newly formed integrated marketing agency, has launched with a focus on leveraging artificial intelligence to enhance enterprise marketing performance. Founded by Priya Goutham and Keerthana Chandrasekaran, the agency positions itself as a next-generation partner for companies seeking data-driven, outcome focused marketing solutions and creative services that combine strategy, execution and analytics.
According to the firm’s announcement, Bunjy will provide a unified suite of services including performance marketing, creative content development, marketing technology integration and analytics consultancy. The founders stated that the aim is to bring together the disciplines often handled by multiple vendors under one roof, with an AI first mindset that helps clients optimise spend, track outcomes and build continuous improvement loops in their campaigns.
In its launch statement the agency emphasised that the marketing industry is undergoing rapid transformation driven by data, automation and artificial intelligence. Traditional models of segmentation, broadcast creative and manual optimisation are now giving way to systems capable of real-time adaptation, predictive targeting and creative generation. Bunjy said it will leverage tools that automate campaign design, analyse in market and signal back insights, and make creative adjustments based on performance indicators.
The founding team highlighted their background in both technology and consumer marketing. Goutham has previously worked on large scale brand initiatives and digital growth programmes, while Chandrasekaran brings experience in analytics driven marketing operations and creative tech. Together they said they have seen many enterprises struggle to link campaign creativity with measurable outcomes or to scale programmes across markets with consistency. Bunjy intends to address that gap by bringing both strategic and operational layers into one agency model.
One of the agency’s key offerings is its AI-led performance engine, which aggregates data from multiple marketing channels—such as social media, search ads, programmatic display, video and influencer outreach—and applies machine learning algorithms to identify patterns, optimise budgets, personalise creative flows and forecast outcomes. The agency claims that this allows clients to react faster, reduce waste, and experiment more efficiently. The initial client engagements will include mid-sized enterprises and fast growth brands in India, with plans to expand internationally in due course.
Another important component of Bunjy’s approach is end-to-end creative production. The agency emphasises that creative assets will be developed not just once but dynamically referenced, iterated and adapted based on performance data. This contrasts with many conventional marketing efforts where creative stops after launch and optimisation is limited to media spend. By tying creative evolution back to analytics, Bunjy said it will help clients maintain relevance, reduce fatigue and maximise return on investment.
The agency’s founders also pointed out that marketing technology ecosystems have become increasingly complex. They noted that enterprises often work with separate tools for campaign management, attribution, customer data platforms and creative asset management. Bunjy’s model is designed to integrate these layers into a cohesive system supported by artificial intelligence, enabling a smoother workflow and faster insight-to-action loops. They said that clients will receive dashboards, alerts and actionable insights, while the agency focuses on execution and iterative improvement.
Industry analysts say that Bunjy’s launch reflects a broader trend in marketing services where AI, automation and performance discipline are becoming core differentiators. Agencies that combine creative, media, analytics and technology into unified offerings are gaining attention, especially among brands that are managing multiple campaigns across geographies. As digital marketing budgets grow and competition intensifies, marketing leaders are seeking partners who can deliver speed, scale and measurable impact.
The announcement also comes at a time when regulatory, privacy and data governance issues are influencing how marketing data is collected, processed and used. Bunjy said that data privacy and transparency are foundational to its model and that its AI systems will operate on anonymised data sets and adhere to industry standards. The agency added that it will provide clients with clarity on how algorithms make decisions, optimise budgets and personalise content. This is intended to build trust in AI driven marketing systems.
As Bunjy embarks on its first phase of operations, the agency said it plans to work closely with clients to define key performance indicators, conduct pilot programmes and scale up campaigns that demonstrate incremental value. The founders emphasised that their role is to enable clients to shift from campaign-centric thinking to sustained growth strategies with continuous improvement mechanisms built in. They highlighted that this mindset is critical for brands facing rapidly shifting consumer behaviours, rising content demands and increasing pressure to maximise every marketing dollar.
In summary, the launch of Bunjy marks the emergence of an AI-first integrated agency model that aims to bridge creativity, analytics and technology for enterprise clients. With a growing emphasis on data-driven creativity, measurement oriented campaigns and agile execution, the agency is entering the market at a time when enterprises are seeking holistic, scalable marketing solutions. By combining performance marketing, creative services and marketing technology under one roof, Bunjy is positioning itself as a partner to brands looking to build future-ready marketing engines.