Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.
Comment-to-convert is reshaping social commerce as brands turn Instagram and YouTube comments into high-intent sales funnels with automated DMs.
Indian brands are increasingly driving discovery and conversion through WhatsApp and Instagram DMs, creating “shadow funnels” that operate outside traditional websites and analytics.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
AI assistants, conversational search and natural language platforms are reshaping digital discovery. Indian brands shift from keyword SEO to intent-led marketing.
Bunjy introduces an AI-powered integrated marketing agency, integrating performance marketing and data-driven solutions to help enterprises optimise campaign results.
PerformAce Media appoints Ajhay Kumar as Chief Business Officer for PA ConnectX, strengthening leadership to drive growth and performance-led marketing strategies.
iQuanti names Arnab Sen as CEO, marking a strategic shift to boost AI-driven, performance-led martech solutions for enterprise growth.
