Digital marketing and analytics firm iQuanti has announced the appointment of Arnab Sen as its new Chief Executive Officer, signaling a planned leadership transition aimed at strengthening the company’s position in a rapidly evolving martech environment.
Sen takes over from Vish Sastry Rachakonda, who led the company as CEO for over a decade. Under Rachakonda’s leadership, iQuanti scaled its presence in performance marketing and enterprise digital solutions, building deep capabilities across analytics, SEO, and digital strategy, particularly in the BFSI and e-commerce sectors. He will continue with the company in an advisory capacity to support a smooth transition.
Arnab Sen, who co-founded iQuanti and previously served as Chief Operating Officer, brings extensive institutional knowledge to the CEO role. Over the years, Sen has helped shape the firm’s operational models, delivery frameworks, and client engagement strategies. As CEO, he will focus on accelerating iQuanti’s integration of AI, MarTech automation, and data science into its enterprise offerings.
In a statement, Sen said: “iQuanti has always combined deep domain expertise with a focus on performance. As we step into a new chapter, our aim is to scale value for enterprise clients through technology-driven, measurable outcomes.”
Sen’s elevation comes at a time when marketing teams are under increased pressure to deliver ROI, navigate data privacy regulations, and create seamless digital experiences. iQuanti’s proprietary platforms, such as ALPS (its enterprise SEO solution), have helped it establish a competitive edge in enabling performance-led growth for large businesses.
The leadership transition is part of a broader strategic evolution at iQuanti, positioning the firm for long-term scalability and innovation. The company has retained its core leadership team across functions including data, delivery, and marketing to ensure continuity and support its global operations.
Analysts see Sen’s appointment as a continuation of the company’s growth strategy, reflecting a shift toward transformation-oriented leadership in the marketing technology space. His background in operations and performance delivery is seen as aligned with the current demands of enterprise marketing—where agility, personalization, and automation are critical.
Headquartered in Jersey City, New Jersey, with a growing presence across North America and India, iQuanti is expected to expand its capabilities in search marketing, paid media, data science, and enterprise consulting under Sen’s leadership.
As the company navigates changing industry dynamics, including the rise of AI and first-party data strategies, the new leadership aims to deepen iQuanti’s relevance as a technology-led partner to enterprises seeking scalable and outcome-focused marketing solutions.
Sen’s appointment represents not just a change in leadership, but a reinforcement of the company’s commitment to growth, innovation, and performance at scale.
