PerformAce Media has announced the appointment of Ajhay Kumar as Chief Business Officer for its PA ConnectX vertical, signaling the company’s intent to strengthen its leadership and accelerate growth in the performance marketing space. The move highlights Performace Media’s focus on expanding its integrated offerings at a time when advertisers are looking for sharper accountability, measurable impact, and deeper engagement in a competitive digital ecosystem.
Ajhay Kumar brings more than two decades of experience in media, digital, and marketing services. Over the course of his career, he has held senior leadership roles across agencies and platforms, leading diverse teams and building business growth strategies for clients in sectors such as consumer goods, retail, technology, and financial services. His expertise lies in developing data-led marketing solutions, building partnerships, and driving digital-first transformations that align with evolving advertiser needs.
PerformAce Media stated that Kumar will be responsible for overseeing business strategy, client relationships, and revenue growth for PA ConnectX, a specialized arm of the company focused on providing tailored performance-driven marketing solutions. This appointment comes at a time when advertisers are increasingly turning to platforms that can balance creativity with measurable outcomes, particularly as AI and data technologies reshape how campaigns are planned and executed.
The company has positioned PA ConnectX as a hub for innovation in performance media, integrating advanced analytics, automation, and customer insights into marketing strategies. By bringing Kumar on board, PerformAce Media aims to deepen its relationships with brands while enhancing its ability to deliver solutions that are agile, transparent, and results-oriented.
Industry experts note that this appointment underscores a broader trend in the media and advertising sector. As marketing spends shift toward digital channels, performance metrics such as return on ad spend, customer acquisition costs, and lifetime value have become central to brand strategies. Companies like PerformAce Media are under increasing pressure to provide integrated solutions that not only reach audiences but also deliver business outcomes. Kumar’s experience in building scalable operations and his focus on client-centric strategies are expected to play a pivotal role in addressing these demands.
Kumar’s appointment is also reflective of the growing importance of leadership with cross-functional expertise. With advertisers seeking partners that understand the convergence of media, technology, and data, agencies are turning to executives who can bridge these domains and translate them into growth strategies. Kumar’s track record in leading multidisciplinary teams positions him well to drive PA ConnectX’s next phase of development.
Speaking on the appointment, company representatives highlighted that Kumar’s role will involve building sustainable growth while reinforcing trust and transparency in client engagements. In an industry where measurement, attribution, and accountability are often debated, the emphasis on performance-led outcomes has become critical to maintaining long-term partnerships with brands.
The announcement has been well received across the marketing community, with many seeing it as a strategic step that will allow PerformAceMedia to sharpen its positioning in a crowded market. As AI-powered personalization, automation, and data-driven decision-making reshape media strategies, Kumar’s leadership is expected to help the company stay ahead of the curve.
With this move, PerformAce Media is reinforcing its commitment to innovation and growth. For Ajhay Kumar, the new role represents an opportunity to leverage his extensive experience to build solutions that not only meet immediate performance goals but also contribute to long-term brand value. For the wider industry, his appointment reflects the growing emphasis on aligning leadership expertise with the evolving demands of modern marketing.
