ReBid has added ChatGPT Ads activation and analytics to its Agentic AI platform, enabling brands to manage and measure the channel alongside other digital media.
StackAdapt’s AI Delegation Gap report finds widespread AI adoption in advertising, but marketers remain cautious about autonomous decisions, citing brand risk, data quality and transparency.
Google is expanding AI across Ads and Analytics with Ask Advisor, AI Overviews, personalised insights and prompt-based dashboards for marketers.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
AI is making streaming TV advertising more accessible by simplifying planning, creative production, targeting and measurement, helping connected TV reach marketers of every size.
Nielsen has launched Ad Intel AI, an AI-powered platform that helps advertisers and agencies turn advertising data into actionable competitive intelligence.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
Equiti has launched an AI powered FIFA campaign using generative AI to create football inspired digital content and strengthen fan engagement.
Meta has appointed Chief Data Officer Alex Schultz bringing the company's marketing and data leadership under one executive.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
Google is signaling greater confidence in AI-powered search experiences as AI Mode becomes a larger part of its long-term search strategy.
WPP is strengthening privacy-first data collaboration initiatives as brands adapt to AI-driven marketing and evolving consumer data regulations.
Ogilvy India and Google have launched an AI-powered creative studio aimed at accelerating content production and marketing innovation.
Meta is expanding its advertising ecosystem with AI connectors that integrate third-party marketing and business tools into ad workflows.
Coca-Cola and industry partners are advocating for a new marketing measurement standard as brands seek better accountability across digital channels.
Goldman Sachs and Bain have led an investment in an AI marketing startup, highlighting rising interest in automation-driven marketing tools.
AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.
Bodapark AI has launched a new tool that enables marketers to create ad videos using a single image, aiming to simplify content production.
AI is making marketing faster, but over-reliance on automation risks brand sameness, lower quality, and declining trust, pushing marketers to balance efficiency with long-term brand value.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
Automation is emerging as the key to unlocking AI returns in marketing, helping brands move from insights to real-time execution and measurable business outcomes.
Google introduces Gemini Advantage to integrate generative AI across its marketing and advertising platforms.
AI is transforming marketing decision-making—but without governance, it can amplify bias, compliance risk, and brand damage. Here’s what leaders must prioritise in 2026.
Pinterest says it processes more searches than ChatGPT, highlighting search growth even as it faces earnings pressure.
Google DeepMind launches Pomelli, an AI-powered tool to help marketers ideate, create, and test digital campaigns efficiently.
Humans enhances Page Intelligence to improve invalid traffic detection, helping advertisers protect budgets and boost campaign performance.
India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.
IAB Europe’s first AI in digital advertising report reveals widespread adoption, rising investment, and urgent calls for governance across the ad industry.
Amazon debuts its AI Creative Partner to support campaign development, blending automation with human creativity to help businesses scale personalized advertising.
Data clean rooms are emerging as a solution to India’s privacy-first marketing challenges, but success depends on data accuracy, governance, and leadership.
Guideline launches its Digital Ad Data Innovation Suite, boosting transparency, fraud detection, and cross-channel ad measurement for marketers and agencies.
The martech industry has grown significantly, reaching a total of 15,384 solutions in 2025, marking a notable 9% increase from 14,106 solutions in the previous year
At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, Modern Influence: Navigating the New Rules of Engagement
