Cooperate Marketing has announced the appointment of Gary Duvall as its new Chief Technology Officer (CTO), signaling a strategic move to strengthen its capabilities in artificial intelligence, data analytics, and marketing technology innovation. The company said the appointment aligns with its vision of accelerating AI-driven marketing transformation and delivering more intelligent solutions for its clients across industries.
With over two decades of experience in technology strategy, software engineering, and marketing automation, Duvall is expected to play a pivotal role in advancing Cooperate Marketing’s integrated marketing platform and expanding its suite of data-driven tools. The company stated that his appointment underscores its commitment to merging advanced AI with performance marketing to create more seamless brand-to-customer experiences.
In his new role, Duvall will oversee the development and integration of next-generation AI tools across the company’s marketing technology ecosystem. His focus will be on leveraging predictive analytics, automation, and data intelligence to optimize client campaigns, improve targeting accuracy, and deliver measurable marketing outcomes.
Speaking on his appointment, Duvall said, “I’m excited to join a team that’s already redefining how technology empowers marketing decisions. The intersection of AI and Martech is creating incredible opportunities to drive business outcomes, and I look forward to advancing Cooperate Marketing’s mission to make those opportunities tangible for brands.”
Before joining Cooperate Marketing, Duvall held senior leadership positions at multiple technology-driven marketing firms, where he led large-scale digital transformation projects, cloud adoption programs, and AI-enabled customer engagement initiatives. His previous work has centered around developing scalable marketing architectures that bridge creative storytelling with data science.
Cooperate Marketing, known for its co-op marketing enablement solutions and technology platforms, said Duvall’s leadership will accelerate its ongoing efforts to innovate at the intersection of marketing and technology. The company specializes in helping brands and retailers manage shared advertising investments, automate campaign workflows, and generate unified insights from complex datasets.
According to the company, the appointment is part of a broader strategic push to embed artificial intelligence across its operations. This includes integrating machine learning models into its marketing automation framework, developing personalized customer analytics dashboards, and expanding the predictive capabilities of its proprietary marketing software.
Commenting on the leadership addition, Cooperate Marketing’s CEO said, “Gary brings a strong track record of technological innovation and leadership. His expertise in AI and data-driven transformation aligns perfectly with our growth trajectory. As marketing evolves toward automation and real-time decision-making, having a visionary technology leader is key to staying ahead.”
Duvall’s immediate priorities will include enhancing Cooperate Marketing’s AI-driven partner intelligence systems, which help brands and agencies collaborate more efficiently through shared analytics and automated reporting. The company aims to deploy tools that allow clients to understand market performance in real time while maintaining transparency and compliance across co-branded campaigns.
Industry experts have noted that this leadership move comes at a time when Martech companies globally are strengthening their AI capabilities to keep pace with rapid changes in consumer behavior and media optimization. The convergence of marketing and machine learning has accelerated post-pandemic, with AI now driving segmentation, creative testing, and attribution at scale.
Analysts say Cooperate Marketing’s renewed focus on AI and automation positions it competitively within the evolving Martech landscape. With the global marketing technology market expected to surpass $500 billion by 2030, innovation leadership will be critical for companies seeking to deliver personalized, data-backed experiences efficiently.
Duvall’s appointment is also expected to reinforce Cooperate Marketing’s partnerships with media agencies, retail brands, and enterprise clients looking to adopt AI-first marketing solutions. His expertise in managing data ecosystems and building interoperable technology stacks will help the company create a stronger bridge between traditional marketing workflows and emerging AI ecosystems.
The company said that under Duvall’s leadership, it plans to expand its investments in cloud-native AI infrastructure, predictive modeling, and secure data integration. These advancements will enable clients to optimize media spend, measure outcomes more effectively, and enhance collaboration between brand and retail partners.
Cooperate Marketing added that Duvall’s vision will guide the company toward a more customer-centric Martech architecture, one that combines automation, transparency, and ethical AI principles. The initiative also includes adopting sustainable technology practices to reduce data center impact and improve operational efficiency.
The announcement reflects a broader trend in the marketing industry, where AI is moving from experimental to essential. By integrating intelligent automation with creative strategy, companies like Cooperate Marketing are redefining how marketing value is created and measured.
With Duvall now leading the technology roadmap, Cooperate Marketing aims to deliver smarter, faster, and more adaptive marketing platforms, empowering brands to make informed decisions in an increasingly data-driven landscape.