NextEra, backed by LTIMindtree, has announced a strategic alliance with ServiceNow to accelerate artificial intelligence-powered digital transformation across the Middle East and North Africa (MENA). The partnership aims to provide enterprises and government organizations with scalable solutions that combine workflow automation, AI innovation, and cloud-based services to enhance operational efficiency and improve customer experiences.
The collaboration comes at a time when businesses and public institutions in the MENA region are rapidly increasing their investments in AI-driven technologies. Governments are rolling out ambitious digital-first policies, while enterprises are seeking platforms that can unify operations and deliver seamless customer service experiences. By bringing together NextEra’s digital consulting expertise and ServiceNow’s cloud-based workflow automation capabilities, the alliance positions itself as a critical enabler of this transformation.
Executives from both companies highlighted that the partnership is designed to address a wide spectrum of industry needs. Organizations in sectors such as energy, telecom, finance, healthcare, and public services are expected to benefit from integrated platforms that enable predictive insights, faster resolution times, and more intuitive employee and citizen experiences. ServiceNow’s platform, with its AI-native design, will be central to driving these outcomes, while NextEra will focus on tailoring solutions to local market requirements and providing domain-specific expertise.
The timing of the alliance aligns with broader trends in the region’s digital economy. According to market research, enterprise AI adoption in MENA is projected to grow at over 25 percent annually through 2030, with governments pushing for rapid modernization of citizen services and private enterprises investing heavily in customer experience. ServiceNow’s AI-powered solutions, coupled with NextEra’s advisory and integration capabilities, aim to accelerate this momentum.
For ServiceNow, the collaboration further extends its global footprint in high-growth regions. The company has been steadily expanding its presence in the Middle East, recognizing the region’s appetite for AI-first platforms that can modernize core operations. For NextEra, supported by LTIMindtree’s global network and digital engineering expertise, the partnership represents an opportunity to scale its influence across markets that are embracing new technologies at pace.
The initiative will initially focus on deploying AI-led platforms in large enterprises and government agencies, with particular emphasis on digital workflows that impact customer service, IT operations, and employee experience. Beyond efficiency gains, the solutions are expected to support innovation in areas such as predictive maintenance, fraud detection, and AI-driven citizen engagement.
Analysts note that alliances like these reflect a broader shift in how technology companies are approaching growth markets. Rather than offering standalone solutions, partnerships are emerging to deliver holistic transformation strategies that blend advisory, implementation, and AI capabilities into unified offerings. This approach is particularly relevant in MENA, where organizations often face the dual challenge of legacy infrastructure and the need for rapid innovation.
The partnership also emphasizes a commitment to sustainability and resilience. Executives pointed out that the solutions developed through the alliance will help organizations reduce inefficiencies, cut costs, and improve resource management—priorities that are increasingly important in the region’s evolving economic landscape.
As AI adoption accelerates, the NextEra-ServiceNow partnership signals how collaborative ecosystems can shape the trajectory of digital transformation in MENA. By combining global expertise with localized execution, the alliance sets the stage for a new phase of growth where AI-driven workflows redefine customer engagement, operational resilience, and organizational competitiveness.