The potential acquisition would give Amazon access to Decart's AI chip optimisation technology and generative world models as competition in AI infrastructure intensifies.
Amazon is reportedly in discussions to acquire artificial intelligence startup Decart in a transaction valued at approximately $7 billion, according to a report by The Wall Street Journal, citing people familiar with the matter.
The negotiations are understood to be at an advanced stage, with an agreement potentially being reached soon. However, the discussions remain ongoing, and there is no certainty that a transaction will be finalised.
San Francisco-based Decart develops software that enables artificial intelligence applications to operate across different types of computing chips. The technology is designed to help developers manage AI workloads without being restricted to a single hardware provider.
The potential acquisition comes as Amazon continues to expand its artificial intelligence infrastructure business through Amazon Web Services (AWS), including the development of custom processors intended to support AI training and inference.
Decart was founded in 2023 by Israeli engineers Dean Leitersdorf, Orian Leitersdorf and Moshe Shalev. The startup has attracted investments from venture capital firms including Sequoia Capital, Benchmark and Radical Ventures.
According to reports citing PitchBook data, Decart has raised more than $400 million in venture funding. The company was valued at nearly $4 billion in May 2026, indicating a substantial increase in its proposed valuation under the reported Amazon transaction.
Beyond AI infrastructure software, Decart is developing generative world models capable of producing and simulating three-dimensional environments.
Its products include Lucy, a model designed for real-time video generation and transformation, and Oasis, which creates interactive simulated environments. Such technologies have potential applications in digital content creation, gaming, robotics and virtual environments.
The company's work in AI model optimisation is particularly relevant to Amazon's efforts to develop its own processors.
Amazon has been expanding its Trainium chip portfolio as part of its strategy to provide alternatives to hardware supplied by Nvidia. According to the Journal, AWS provided Decart with early access to its Trainium3 processor in 2025.
The reported acquisition discussions follow earlier negotiations between Decart and Anthropic, the developer of the Claude AI models.
Anthropic had reportedly explored acquiring the startup for approximately $6 billion but decided against proceeding with the transaction after conducting due diligence.
The discussions with Amazon come amid increasing competition among major technology companies to secure computing infrastructure, improve AI model efficiency and develop tools supporting enterprise AI applications.
For cloud providers, software capable of running AI workloads across different processors can offer greater flexibility in managing computing resources and associated costs.
Neither Amazon nor Decart has publicly confirmed a definitive acquisition agreement or disclosed proposed transaction terms.
If completed at the reported valuation, the deal would represent a significant investment by Amazon in AI infrastructure software and generative model technology. For now, the proposed acquisition remains subject to the outcome of negotiations.
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