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Tags: Amazon

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Infosys and AWS Deepen Partnership to Accelerate Enterprise Adoption of Generative AI

  Infosys and AWS Deepen Partnership to Accelerate Enterprise Adoption of Generative AI

  • by Martech Desk
  • Jan 8, 2026

Infosys expands its partnership with AWS to help enterprises scale generative AI adoption with secure, governed cloud-based solutions.

Sonal Kabi, Director and Head of Marketing, Prime Video APAC and ANZ

  Sonal Kabi elevated as Director and Head of Marketing, Prime Video APAC and ANZ

  • by Martech Desk
  • Jan 6, 2026

Amazon MGM Studios elevates Sonal Kabi as Director and Head of Marketing for Prime Video across APAC and ANZ, strengthening regional leadership.

Amazon Expands Alexa Capabilities Through Deeper Integrations With Third-Party Services

  Amazon Expands Alexa Capabilities Through Deeper Integrations With Third-Party Services

  • by Martech Desk
  • Dec 26, 2025

Amazon has expanded Alexa’s capabilities by integrating it more deeply with services such as Angi, Expedia, Square and Yelp to support task completion and discovery.

Anand Varadarajan, Chief Technology Officer, Starbucks

  Starbucks Appoints Anand Varadarajan as Chief Technology Officer

  • by Martech Desk
  • Dec 22, 2025

Starbucks names former Amazon technology leader Anand Varadarajan as its new CTO, reinforcing its focus on digital platforms, data and AI-driven transformation.

From Ranchi to Alexa: Rohit Prasad’s 12-Year Amazon Journey Comes to an end

  From Ranchi to Alexa: Rohit Prasad’s 12-Year Amazon Journey Comes to a Close

  • by Martech Desk
  • Dec 20, 2025

Rohit Prasad, a key leader behind Amazon Alexa and the company’s generative AI initiatives, will leave Amazon after 12 years as the company enters a new AI phase.

Amazon Expands AI Portfolio with Nova Models

  Amazon Expands AI Portfolio with Nova Models and Customisation Platform Nova Forge

  • by Martech Desk
  • Dec 4, 2025

Amazon launches Nova AI models and Nova Forge, a platform allowing enterprises to customise models with secure data to support advanced, scalable AI adoption.

Jeff Bezos Named Co-Chief Executive of AI Startup Project Prometheus

  Jeff Bezos Named Co-Chief Executive of AI Startup Project Prometheus

  • by Anupama Mitra
  • Nov 18, 2025

Jeff Bezos joins Project Prometheus as co-CEO in his first operational role since Amazon, with the AI startup backed by $6.2 billion and focused on engineering and manufacturing.

BMW partners with Amazon to integrate Alexa-powered AI voice assistant in new vehicles

  BMW partners with Amazon to integrate Alexa-powered AI voice assistant in new vehicles

  • by Martech Desk
  • Nov 9, 2025

BMW to launch next-generation in-car AI powered by Amazon Alexa, enhancing voice control, personalization, and driver experience.

Amazon introduces AI-powered Kindle Translate to make books accessible across languages

  Amazon introduces AI-powered Kindle Translate to make books accessible across languages

  • by Martech Desk
  • Nov 9, 2025

Amazon launches Kindle Translate, an AI-driven tool that automatically translates e-books for global readers and authors.

Amazon To Cut 30,000 Jobs!

  Amazon To Cut 30,000 Jobs! Is AI The Driving Force Behind The Mega Restructuring?

  • by Brij Pahwa
  • Oct 29, 2025

Amazon begins a major restructuring with up to 30,000 job cuts as AI reshapes roles, streamlines operations, and accelerates its next phase of growth.

AWS Outage Disrupts Global Apps Including Canva, Snapchat, and Perplexity AI

  AWS Outage Disrupts Global Apps Including Canva, Snapchat, and Perplexity AI

  • by Martech Desk
  • Oct 21, 2025

A major AWS outage disrupted global apps and services including Canva, Snapchat, Perplexity AI, and Robinhood, highlighting growing concerns over cloud dependency and infrastructure resilience.

KERV.ai Partners with Amazon Ads to Launch Interactive Shoppable Video Experience

  KERV.ai Partners with Amazon Ads to Launch Interactive Shoppable Video Experience

  • by Martech Desk
  • Oct 16, 2025

KERV.ai joins forces with Amazon Ads to bring interactive, AI-powered shoppable video experiences to connected TV and online platforms.

Amazon Launches AI-Powered Creative Partner to Support Campaign Development

  Amazon Launches AI-Powered Creative Partner to Support Campaign Development

  • by Martech Desk
  • Sep 19, 2025

Amazon debuts its AI Creative Partner to support campaign development, blending automation with human creativity to help businesses scale personalized advertising.

AI-Powered Conversational Ads in Alexa to Drive Future Growth

  Amazon Eyes AI-Powered Conversational Ads in Alexa to Drive Future Growth

  • by Martech Desk
  • Aug 2, 2025

Amazon plans to introduce AI-powered conversational ads in Alexa, aiming to monetize voice interactions. CEO Andy Jassy outlines how generative AI will drive this shift in Alexa’s strategy.

Amazon Acquires Bee- AI Wearable Startup

  Amazon Acquires Bee, AI Wearable Startup, to Strengthen Alexa and Voice Data Capabilities

  • by Martech Desk
  • Jul 23, 2025

Amazon acquires AI wearable startup Bee to enhance Alexa’s voice memory and personalization features, pushing deeper into AI-powered wearable tech.

Amazon Launches AgentCore

  Amazon Launches AgentCore to Help Enterprises Scale AI Agent Deployment

  • by Martech Desk
  • Jul 20, 2025

Amazon Web Services (AWS) launches AgentCore, a platform enabling enterprises to build, deploy, and manage AI agents securely and at scale, integrated with Amazon Bedrock.

Amazon CEO Andy Jassy

  Amazon CEO Andy Jassy Reiterates: AI Will Lead to Fewer Employees, But More Productivity

  • by Martech Desk
  • Jul 7, 2025

Amazon CEO Andy Jassy says AI will reduce the need for some roles but also open up new opportunities, as the company doubles down on automation and productivity.

Alexa’s GenAI Upgrade

  Alexa’s GenAI Upgrade Hits Over 1 Million Users, Signals New Era in Smart Assistant Tech

  • by Martech Desk
  • Jun 24, 2025

Over 1 million users now testing Alexa+, Amazon’s new generative AI voice assistant. Free for Prime members, it offers smarter conversations, personal routines, and automation for $19.99/month.

Layoffs

  AI-driven layoffs surge as companies cut thousands of jobs

  • by Brij Pahwa
  • May 23, 2025

A wave of AI-driven layoffs is sweeping through the tech industry, with several high-profile companies announcing job cuts in the span of just a few days.

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