AI assistants are reshaping how consumers research, compare and discover products, pushing marketers to think beyond search rankings and optimise for AI-generated answers.
Amazon has launched Alexa+ in India with Hindi and Hinglish support, bringing generative AI conversations and task automation to Echo, Fire TV and mobile users.
IBM and NASA have released an open-source AI foundation model designed to analyse lunar data, map craters and volcanic features, and identify potential water ice.
Google is testing an AI contribution programme that pays select publishers when their content significantly contributes to Gemini, AI Overviews and AI Mode responses.
Meta is expanding Meta One with paid AI, analytics, publishing and customer engagement tools for users, creators and businesses across its major apps.
