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Tech Mahindra Expands ServiceNow Partnership

  Tech Mahindra Expands ServiceNow Partnership to Take Enterprise AI Beyond Pilots

  • by Martech Desk
  • Aug 21, 2026

Tech Mahindra expands its ServiceNow partnership with a dedicated AI Innovation CoE to help enterprises move generative and agentic AI from pilots to production.

Meta AI Adds New Tools

  Meta AI Adds New Tools to Analyse Ad Performance and Optimise Campaigns

  • by Martech Desk
  • Aug 21, 2026

Meta AI adds advertising analytics tools that can analyse campaigns, audiences and creatives while recommending changes to performance and budget allocation.

Xebia Joins OpenAI Partner Network

  Xebia Joins OpenAI Partner Network to Scale Agentic AI for Enterprises

  • by Martech Desk
  • Aug 21, 2026

Xebia becomes an OpenAI Select Partner to help enterprises build and scale agentic AI across data, software and business workflows.

Amazon

  82% of Smartphone Buyers Now Expect AI Features, Amazon Survey Finds

  • by Martech Desk
  • Aug 21, 2026

Amazon.in’s Best in Tech Survey finds AI features influence smartphone purchases for 82% of buyers, while performance, battery and camera remain key priorities.

Bata India Turns to AI for Marketing

  Bata India Turns to AI for Marketing, Targets Over $1 Million in Annual Savings

  • by Martech Desk
  • Aug 21, 2026

Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.

Criteo

  Criteo Shows How AI Is Shaping India’s Next Chapter of Digital Commerce

  • by Martech Desk
  • Aug 21, 2026

Criteo highlights how AI, commerce intelligence and trusted data are reshaping digital commerce in India, with brands using AI to improve cross-channel engagement and measurable growth.

AI Frauds

  When Scammers Sound Real: How AI Is Rewriting the Rules of Persuasion

  • by Anupama Mitra
  • Aug 21, 2026

AI is making scams more personalised and convincing through tailored phishing, voice cloning and synthetic media, challenging how consumers and brands verify digital trust.

Google Offers Indian College Students Free Gemini AI Plus

  Google Offers Indian College Students Free Gemini AI Plus for One Year

  • by Martech Desk
  • Aug 21, 2026

Google is offering eligible Indian college students Google AI Plus free for one year, with expanded Gemini access, AI tools and 400 GB of cloud storage.

Adobe Report

  96% of Indian Creators Say Creative AI Is Driving Growth: Adobe Report

  • by Martech Desk
  • Aug 21, 2026

Adobe’s 2026 Creators’ Toolkit Report finds 96% of Indian creators using creative AI say it has accelerated their business or audience growth.

UNIVO Launches Free AI Readiness Programme

  UNIVO Launches Free AI Readiness Programme as India Targets 1 Crore Youth

  • by Martech Desk
  • Aug 21, 2026

UNIVO Education launches an AI Readiness Initiative with free foundational courses as India moves to expand AI literacy and skill one crore youth.

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