Anuj Bhandari, Founder and Principal Strategist at DGTOOHL, has launched OmniVertex, an artificial intelligence-powered marketing intelligence and optimisation platform designed to help advertisers and agencies manage digital advertising investments across multiple platforms through a unified system.
The platform aims to bring campaign data, media expenditure and performance analysis into a single environment, allowing marketing teams to evaluate advertising activity across channels and make more informed decisions about budget allocation.
The launch comes as brands increasingly distribute advertising budgets across platforms such as Google, Meta, TikTok and Snapchat, each of which provides its own reporting systems and performance metrics.
For advertisers operating across these channels, comparing campaign results and identifying opportunities to adjust spending can require combining information from multiple sources.
OmniVertex seeks to address this challenge by using artificial intelligence and machine learning to analyse cross-platform advertising data, identify potential inefficiencies and support campaign optimisation.
According to the company, the system is intended to reduce dependence on separate reports and manual analysis while providing advertisers with a consolidated view of their media investments.
The platform's focus includes helping marketing teams assess campaign performance and determine how budgets could be distributed more effectively across different digital advertising environments.
Commenting on the launch, Bhandari said advertisers and agencies were managing campaigns across platforms that generated different sets of data and performance indicators.
"The challenge is to bring these different inputs together to understand the larger picture and make better-informed decisions," he said.
Bhandari added that OmniVertex was developed to consolidate media spending information and apply machine learning to budget allocation and campaign optimisation.
The development reflects the growing role of AI-based tools in advertising operations, particularly as marketers seek to connect campaign measurement with media planning and spending decisions.
While individual advertising platforms provide campaign analytics and optimisation capabilities, advertisers working across multiple channels may require additional systems to compare results and understand overall investment performance.
OmniVertex is positioned to support this cross-platform analysis by bringing information from different advertising environments into one interface.
Bhandari has also outlined plans to expand the platform's presence into Southeast Asia and the Middle East.
The proposed expansion will target markets where advertisers and agencies manage campaigns across multiple digital ecosystems and require consolidated reporting and media investment analysis.
The company has not disclosed a timeline for the international expansion or provided details about the platform's pricing, customer base or measurable campaign performance improvements.
The launch adds another offering to the marketing technology market as advertising teams explore AI-supported approaches to campaign analysis, media investment management and operational efficiency.
For OmniVertex, the initial focus remains on consolidating advertising data and supporting decisions across platforms, with its broader adoption and commercial impact yet to be established.
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