AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
Meta is expanding AI investments to strengthen its advertising platform with smarter campaign optimisation, automation and AI-powered marketing tools.
PropellerAds has upgraded its NIKO AI assistant into a full campaign co-pilot, enabling advertisers to create, manage and optimise ad campaigns through conversational AI.
