ReBid has added ChatGPT Ads activation and analytics to its Agentic AI platform, enabling brands to manage and measure the channel alongside other digital media.
Mamaearth has entered ChatGPT advertising through a Criteo partnership as Honasa Consumer experiments with conversational AI as a new channel for brand discovery.
VerSe Innovation has launched SparkStation, a global AI content platform combining multiple AI models to help studios, brands, agencies and creators produce content.
AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.
OpenAI is launching ChatGPT Ads in India for Free and Go users, starting with 50 brands and introducing an Ads Manager for marketers in September.
Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.
Higgsfield raises $400 million at a $5.4 billion valuation as the AI video startup expands enterprise tools for marketing and creative workflows.
PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
Warner Bros. has used an AI-generated dog podcast to promote “The End of Oak Street”, bringing generative AI into its marketing campaign ahead of the film’s release.
Jellyfish has expanded its Share of Model platform with AI-powered ad optimisation to help brands improve campaign performance and visibility across AI-driven discovery.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
Meta is expanding AI investments to strengthen its advertising platform with smarter campaign optimisation, automation and AI-powered marketing tools.
Nielsen has launched Ad Intel AI, an AI-powered platform that helps advertisers and agencies turn advertising data into actionable competitive intelligence.
OpenAI has added conversion bidding, stronger measurement and new campaign management features to ChatGPT Ads, expanding capabilities for performance marketers.
Publicis has raised its 2026 growth outlook after strong Q2 results, driven by AI-powered marketing demand, new client wins and continued momentum in India.
Innocean India has launched an AI Studio to help brands create localised, multilingual marketing campaigns using generative AI and automation.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
Google has launched Gemini-powered marketing tools in India, enabling businesses to create AI-generated ad creatives, product images and campaign assets.
Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
Google's latest Workspace and Gemini commercial imagines AI helping draft the Declaration of Independence, sparking debate over creativity and historical storytelling.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
AI is driving brands to bring ad production in-house, enabling faster content creation, lower costs and greater control while reshaping agency relationships.
Meta is expanding its advertising ecosystem with AI connectors that integrate third-party marketing and business tools into ad workflows.
FullThrottle AI and TuneIn have partnered to expand outcome-based audio marketing through AI-driven targeting and performance measurement.
OpenAI has reportedly launched a self-serve ads manager for ChatGPT, opening new opportunities for AI-driven digital advertising.
ChatGPT Ads Manager debuts, offering AI-driven tools for campaign creation, optimisation and targeting in digital advertising.
Meta’s new AI creative tools are receiving mixed reactions from marketers over control, creativity, and performance impact.
OpenAI may introduce ads for free ChatGPT users in the US as it explores new monetisation strategies amid rising AI costs.
UndrAds appoints Sanjay Trehan to guide its AI driven advertising monetisation strategy and strengthen technology led ad platform capabilities.
ChatGPT has started rolling out advertising on its platform, signalling a new monetisation phase for conversational AI tools.
Super Bowl 2026 commercials feature artificial intelligence prominently as AI companies like Anthropic and OpenAI compete for visibility in high-profile ad placements.
Meta expands its Advantage+ AI tools to help advertisers auto-generate tailored creative variations across Facebook and Instagram, speeding up ad production and optimisation.
Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.
Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.
Amazon plans to introduce AI-powered conversational ads in Alexa, aiming to monetize voice interactions. CEO Andy Jassy outlines how generative AI will drive this shift in Alexa’s strategy.
