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Tags: Ai-advertising

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AI-Powered Conversational Ads in Alexa to Drive Future Growth

  Amazon Eyes AI-Powered Conversational Ads in Alexa to Drive Future Growth

  • by Martech Desk
  • Aug 2, 2025

Amazon plans to introduce AI-powered conversational ads in Alexa, aiming to monetize voice interactions. CEO Andy Jassy outlines how generative AI will drive this shift in Alexa’s strategy.

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