Marketing technology company ReBid has added ChatGPT Ads activation and analytics to its Agentic AI-powered marketing platform, allowing brands to manage advertising on ChatGPT alongside established digital channels from a connected ecosystem.
Announced on September 7, the capability brings ChatGPT advertising activation, campaign management, performance analytics and insights into ReBid's platform. Marketers can manage the channel alongside Google, Meta, LinkedIn, X, Snapchat and DV360, according to the company.
The addition comes as AI-powered interfaces increasingly emerge as another point of interaction between consumers and brands. For marketers, this is expanding digital advertising beyond traditional search, social media and display environments and creating a need to understand how advertising within conversational AI platforms fits into the wider media mix.
ReBid said its approach is built around what it calls "Platform + People + Agentic AI." Its Agentic AI layer connects campaign data, performance signals and cross-channel intelligence, with the aim of helping marketers identify trends and optimisation opportunities across different advertising platforms.
Rather than positioning ChatGPT advertising as an isolated channel, ReBid is integrating its advertising data with broader media and customer datasets. This allows marketers to analyse ChatGPT campaign performance alongside other digital platforms and compare its contribution with existing media activity.
The company said marketers will be able to use the platform to activate campaigns, monitor performance and analyse data through a continuous Plan, Activate, Analyse and Optimise workflow. The platform is designed to bring campaign execution and measurement into a single environment while using AI to surface potential optimisation opportunities.
Rajiv Dingra, Founder and CEO of ReBid, said AI is changing the way consumers discover information, evaluate brands and make decisions. He added that advertising within AI-powered environments is expected to become part of the broader marketing mix as adoption develops.
The expansion also follows the wider rollout of advertising within ChatGPT. OpenAI began testing advertising in ChatGPT earlier this year and has since expanded the offering internationally, including into India. Ads are presented separately from ChatGPT's responses and do not influence the answers generated by the assistant.
For ReBid, adding ChatGPT Ads extends its existing cross-channel advertising proposition into conversational AI. The development reflects a broader shift in adtech as marketers begin assessing AI-led discovery environments not only as consumer engagement channels but also as platforms that need to be incorporated into campaign planning, measurement and optimisation.
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