KPN has partnered with McKinsey and QuantumBlack to deploy agentic AI for customer service, aiming to automate up to 20% of customer interactions by 2027.
Procol has appointed Shaivya Gupta as CMO to lead global marketing as the AI procurement platform expands its agentic AI business across international markets.
Google has launched Gemini 3.6 Flash and Gemini 3.5 Flash-Lite, introducing faster, more efficient AI models designed for developers, enterprise applications and AI agents.
How AI is transforming the CMS into the foundation for AI search, agentic experiences and structured brand content across digital channels.
L2T has adopted a .ai domain to reflect its AI-powered dealership marketing platform, expanding capabilities across customer data, automation, generative AI and AI search.
Google has expanded AI Mode with Canva, Instacart and YouTube Music integrations, enabling users to create designs, playlists and grocery carts directly from Search.
Hyderabad startup SuperClaims is using AI to automate health insurance claims, helping insurers reduce processing time, improve accuracy and lower operational costs.
TCS and Google Cloud have launched a Gemini Experience Center in Kolkata to help consumer businesses co-create and deploy agentic AI solutions across retail and related sectors.
HCLTech has signed a seven-year AI transformation deal with Guardian and will acquire the insurer's India GCC for $10.5 million, adding nearly 2,000 employees.
A new Kana survey finds 70% of enterprises already use AI marketing agents, while governance, ownership and data readiness remain key challenges.
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.
Kraken is relaunching its app with AI powered agentic trading, offering personalised portfolio guidance, market insights and investment recommendations.
Accenture and Google Cloud have launched an agentic AI platform to help mid-market companies accelerate enterprise AI adoption and move projects from pilot to production.
Meta is expanding its AI coding efforts, intensifying competition with OpenAI and Anthropic as demand for AI-powered software development tools continues to grow.
Infosys is repositioning itself as a brand-led AI company, expanding enterprise AI services, strategic partnerships and its AI First Value Framework.
SpaceXAI has launched Grok 4.5, its latest AI model focused on coding, enterprise productivity and lower inference costs as competition among AI developers intensifies.
HirePlusPlus has partnered with Suvan Ventures to expand its AI-powered enterprise hiring platform, focusing on fraud detection, autonomous recruitment and trusted AI-led hiring.
Google has selected 20 Indian AI startups for its 2026 accelerator programme, offering mentorship, Gemini AI access and Google Cloud support to help them scale globally.
NetApp CMO Gabie Boko explains why AI success depends on intelligent data infrastructure, marketing transformation and AI agents rather than hype.
Naukri has launched an AI powered recruitment platform featuring AI REX to automate talent sourcing and deliver smarter hiring for recruiters and job seekers.
Meta says its next AI model has reached GPT-5.5 level on internal benchmarks as it accelerates investments in frontier AI and enterprise capabilities.
Microsoft has launched the Frontier Company initiative with a planned $2.5 billion investment to accelerate enterprise AI engineering and intelligent business transformation.
Adobe has expanded its agentic AI ecosystem through new partnerships with WPP, Accenture, Omnicom and Stagwell to automate enterprise marketing workflows.
Klaviyo has launched beta access to AI Marketing Agents that automate campaign planning, customer engagement and marketing workflows for businesses.
Exotel has launched India's first fully agentic AI voice calling capability, enabling AI agents to independently manage customer calls and automate follow-up actions.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
SBI has launched AI-powered digital journeys, a new agentic AI assistant and enhanced YONO features to strengthen retail and business banking.
AWS will invest $1 billion to deploy AI engineers directly within customer teams, aiming to speed enterprise AI implementation and improve production-ready deployments.
Manago AI, formerly SALESmanago, has launched a new brand identity and agentic AI capabilities to help enterprises automate and personalise marketing.
NeevCloud has launched Agentic Studio, a platform that enables enterprises to build, test and deploy AI agents securely in sandbox environments.
Microsoft is embedding AI agents, local models and developer tools into Windows 11 as it pushes the OS toward an AI-native future.
General Intuition has raised $320 million at a $2.3 billion valuation to train AI agents using billions of gaming videos for real-world applications.
Adobe's latest report finds India leading Asia Pacific in AI adoption, with 60% of consumers interested in creating personal AI agents.
SiMa.ai and Mistral Solutions have partnered to develop an AI-powered drone platform that brings autonomous intelligence to edge deployments.
JustAI has raised $17 million in Series A funding to expand its AI-native marketing platform and accelerate autonomous marketing for enterprises.
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Nokia and Google Cloud have partnered to deploy AI agents that automate telecom network operations and improve service management.
Sir Martin Sorrell discusses AI, media concentration, Brand India, agency transformation and why human creativity still matters at Cannes Lions 2026.
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making.
Former Infosys CEO Vishal Sikka has launched AI startup Hang Ten, raising $32 million to build AI-native enterprise software services.
MoEngage is betting on AI agents to reshape customer engagement, marketing automation and campaign execution at scale.
China’s GLM-5.2 open-weight AI model adds momentum to the global race for advanced AI systems and agentic capabilities.
SAP and Google Cloud are expanding their AI partnership to bring multi-agent systems into commerce, marketing and customer engagement.
Gradial has raised $65 million to expand its agentic AI platform, highlighting growing investor interest in autonomous marketing operations and workflow automation.
LiveRamp has launched a partner program for AI marketing agents, aiming to help brands activate trusted data across AI-driven workflows and campaigns.
Kachilu has launched a macOS AI marketing app that automates campaign execution through browser-based workflows, reducing manual marketing tasks.
From agentic AI to trust and AI discovery, five major debates at Cannes Lions 2026 could shape the future of marketing, creativity and consumer engagement.
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Databricks has launched CustomerLake, an agentic customer data platform designed to help brands activate AI-ready customer intelligence at scale.
