In this conversation, he discusses first party data, AI driven personalization, DPDP, AI agents, and what the next five years will look like for modern marketing.
IKS Health has appointed new chief marketing and chief legal leaders as the company expands its healthcare technology and agentic AI capabilities.
AI sales agents are transforming prospecting and qualification in 2025, helping brands boost speed, personalisation and revenue efficiency across channels.
In India, phone brands like Xiaomi and Vivo are integrating agents for travel planning and personalised camera settings.
Oracle outlines how AI-driven agentic workflows are transforming HR operations, from talent management to workforce planning, as enterprises accelerate automation and predictive decision making.
Disseqt AI teams up with HCLTech and Microsoft to help banks modernize operations with agentic AI, enhancing automation, compliance and decision intelligence.
Salesforce plans to acquire AI search startup Doti to enhance enterprise search and automation across Slack and its broader cloud ecosystem.
Salesforce positions Slack as an enterprise-grade Agentic Operating System, integrating AI, automation, and collaboration for the future of workplace productivity.
Hitachi Vantara introduces Hitachi iQ Studio, an enterprise platform designed to accelerate and simplify the development of agentic AI applications.
The next decade in MarTech will be driven by agentic AI, privacy-first data, retail media, composable stacks, and experiment-led measurement — reshaping how brands build, target, and measure growth.
Google updates AI Mode in Search to include agentic booking for tickets and wellness services, aiming to make AI more action-oriented and accessible globally.
“Double agents” in AI marketing are systems that both execute and oversee tasks—balancing speed, governance, and brand safety as agentic AI reshapes how campaigns are created and controlled.
Adani Airports launches an AI-driven concierge system using agentic intelligence to personalize passenger journeys and streamline airport services across terminals.
Accenture introduces its Physical AI Orchestrator, enabling manufacturers to create software-defined, intelligent facilities powered by agentic AI and automation.
Agentic AI marks a new phase of automation where systems act independently to achieve marketing goals and here will see what it means for marketers managing strategy, creativity, and governance.
From task automation to contextual reasoning, these Chrome extensions are enhancing agentic AI capabilities for professionals and developers worldwide.
Zoho introduces free agentic AI tools to help enterprises overcome AI adoption barriers and enhance workflow automation across business functions.
Infosys unveils AI-powered Customer Experience Suite for Salesforce to enhance marketing, sales, and service operations through intelligent automation and personalization.
Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.
TCS acquires US-based ListEngage for $72.8M to expand Salesforce practice and enhance AI-driven digital marketing solutions globally.
Visa launches whitepaper on Agentic AI at Global Fintech Fest 2025, outlining a $175B autonomous commerce future powered by trust, security, and consumer empowerment.
Tata Communications launches Voice AI platform with agentic AI, enabling multilingual, real-time BFSI customer engagement with speed, scale, and integrated intelligence.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
Neo4j invests $100M to expand generative AI with new agentic offerings, strengthening graph database innovation and enterprise adoption worldwide.
Netcore’s Rajesh Jain tells MarTechAI that the future of marketing lies in agentic AI and “brand twins.” He urges CMOs to focus on zero-party data, one-to-one engagement, and profitable growth.
GitHub introduces Copilot CLI, bringing agentic AI into developer terminals to simplify commands, automate workflows, and boost coding productivity.
Appier integrates agentic AI across its product suite to deliver ROI-focused marketing solutions, aiming to transform customer engagement with predictive, self-learning tools.
Amazon debuts its AI Creative Partner to support campaign development, blending automation with human creativity to help businesses scale personalized advertising.
Campaigns need to be hyper-personalized and even hyper-local,” says Anand, pointing to examples where CPG brands created over 1,200 ad variants to see which performed best.
Agentic AI is quietly reshaping Indian marketing, powering CRM, WhatsApp bots, and campaign automation while human oversight remains crucial for trust and creativity.
Wanka Online partners with Alibaba Cloud to build an AI marketing agent network, combining models and cloud scale to automate planning, creative, and optimization for global advertisers.
Groww introduces its in-house agentic AI model to personalize retail investing, aiming to improve decision-making, trust, and compliance for over 45M Indian investors.
Google expands AI Mode to 180 countries with new agentic features, enabling restaurant bookings, personalization, and proactive task handling with privacy safeguards.
Hexaware and upGrad launch Agentic AI Academy to equip enterprises with autonomous AI skills, marking the next phase of workforce transformation.
Agentic AI is quietly entering daily life, reshaping how we work, shop, and interact with technology.
Tredence launches Milky Way, an AI agent system designed to deliver autonomous decision intelligence, enabling enterprises to optimize operations and scale smarter decisions.
India’s NxtGen launches “M,” an open-source, agentic AI platform that transforms intent into action via sovereign, scalable workflows powered by multi-model orchestration.
Wipro teams up with Google Cloud to deliver 200 generative AI agents across verticals—enabling swift, scalable, enterprise-level automation and conversation workflows.
Mobiquity launches CMONE, an agentic AI marketing platform to automate campaigns, improve ROI, and ensure data security across channels.
Cohere launches North, a secure AI agent platform built for enterprises to automate tasks without compromising data privacy.
Agentic AI is evolving with real-time databases, enabling smarter, context-aware automation beyond chatbots and static workflows.
Fractal launches Cogentiq, an agentic AI platform built to scale enterprise decision intelligence through autonomous, secure, and explainable AI agents.
Apexon launches AgentRise, an Agentic AI platform to scale enterprise automation and drive industry-specific transformation with embedded intelligent agents.
Netcore’s MarTech 2025 report reveals Agentic AI drives 2X conversions, with early adopters reporting 23% uplift in campaign performance.
CoreOps.AI launches AgentCORE, an Agentic AI platform that helps enterprises deploy smart AI agents across ERP and CRM, boosting speed and cutting costs by up to 25%.
Amazon Web Services (AWS) launches AgentCore, a platform enabling enterprises to build, deploy, and manage AI agents securely and at scale, integrated with Amazon Bedrock.
IBM opens its Agentic AI Innovation Centre in Bengaluru, aiming to help Indian enterprises explore autonomous AI solutions for enhanced enterprise workflows.
Capgemini’s CRI report reveals India is leading global adoption of Agentic AI with strong trust, strategic planning, and data readiness, unlocking a $450B opportunity by 2028.
NimbleEdge launches DeliteAI, the world’s first open-source agentic AI platform for mobile devices, enabling privacy-first, on-device intelligent apps.
StackAdapt launches Ivy, an AI-powered assistant to help marketers make faster, data-driven decisions in programmatic advertising workflows.
