Roblox has upgraded its AI assistant with agentic tools to help users plan, build and test games more efficiently.
Highwire has launched AcroAI, an agentic AI platform designed to automate marketing workflows and enhance decision-making for enterprise teams.
Google is testing an AI-powered mode in India that enables users to make restaurant reservations through an automated, conversational interface.
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
EY rolls out agentic AI tools globally to enhance audit efficiency, accuracy, and data-driven decision-making.
Oracle launches five agentic AI applications to automate and improve customer experience across marketing, sales, and service functions.
IBM highlights the growing importance of agentic AI systems that can act autonomously to improve enterprise workflows and efficiency.
Transparent Partners and Kana have launched an agentic AI platform to automate marketing workflows and improve decision-making.
HubSpot research reveals that 73% of Indian businesses are adopting hybrid human-AI teams to drive growth, despite challenges like data integration, legacy systems, and trust in AI.
Accenture invests in DaVinci Commerce to advance agentic AI driven shopping and enhance digital commerce experiences.
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Adobe and Nvidia have partnered to advance Firefly AI models and enable AI driven creative workflows, supporting scalable content creation and enterprise marketing.
TruGen AI has launched enterprise AI teammates designed to help organisations automate workflows, enhance productivity and scale operations through AI driven collaboration.
Picsart has launched an AI assistant marketplace that allows creators to hire specialised AI agents for editing, design and content creation, signalling growth of the agent economy.
Appier’s new whitepaper explores how agentic AI could reshape marketing through autonomous decision systems that manage campaigns, optimize performance and streamline data driven workflows.
Boost.ai has launched Adaptive Voice, a technology designed to enable dynamic voice interactions for agentic AI systems in enterprise customer engagement.
Kana raises $15 million to develop an agentic AI platform designed to automate marketing operations and connect enterprise martech systems.
Tech Mahindra and Microsoft collaborate to build an ontology driven agentic AI platform aimed at automating telecom network operations and improving service efficiency.
Enlight Metals deploys an agentic AI platform to accelerate metal deliveries by up to 35 percent across India.
HDFC ERGO CTO Sriram Naganathan explains how GenAI is transforming insurance claims, customer trust, partner productivity, and the evolving role of the CTO.
Agentic AI is transforming enterprises from prediction to autonomous action. Here’s how organisations can secure, govern, and deploy AI agents safely and compliantly at scale.
HCLTech has elevated Saravanan Rajaram to lead cybersecurity strategy and agentic AI, reflecting its focus on AI-driven enterprise security solutions.
Ramco Systems has launched CHIA, an agentic AI platform designed to automate enterprise workflows across ERP, HR and payroll systems.
Agentic AI is entering Indian marketing teams, automating insights, media optimisation, and customer journeys across FMCG, BFSI, e-commerce, and telecom sectors.
OpenAI has launched Frontier, a new platform designed to help enterprises deploy, govern and scale AI agents across business workflows securely.
Yellow.ai has launched Nexus, a universal agentic interface designed to help enterprises deploy, manage and scale AI agents across customer experience and operations.
Apple has introduced agentic coding capabilities in Xcode by integrating Claude and OpenAI Codex, enabling developers to automate complex coding and debugging tasks.
Google is transforming Chrome into an AI-powered agent with Auto Browse, enabling automated web navigation and task completion while keeping users in control.
Meta CEO Mark Zuckerberg has outlined plans for agentic commerce tools and a broader AI rollout in 2026, signalling deeper integration of AI across Meta’s platforms.
L&T Technology Services CTO Ashish Khushu explains why reasoning not bigger models will define the next phase of AI, and how domain-led, agentic AI is shaping enterprise innovation.
Can AI truly reason, or is it only predicting patterns? As AI enters high-stakes fields like healthcare, finance, and law, its limits, risks, and role alongside human judgment are under scrutiny.
Google’s AI Futures Fund has invested in Emergent to support the startup’s agentic no-code app building platform aimed at accelerating AI-driven software creation.
Google has introduced a Universal Commerce Protocol to support AI-powered agentic shopping tools across discovery, decision-making, and transactions.
Enterprises are shifting toward agentic and orchestrated AI systems in 2026 as Agentic and orchestrated AI systems are set to shape enterprise intelligence in 2026.
An experimental AI-run vending machine linked to Anthropic shut down after unexpected purchases, underscoring challenges in autonomous AI decision-making.
OpenAI has highlighted prompt injection as a growing security risk as AI-powered browsers and autonomous tools gain wider access to the open web.
Coforge has launched EvolveOps AI, an agentic AI-powered IT operations platform designed to automate workflows, improve system reliability and reduce operational complexity.
OpenAI has cautioned that prompt injection remains a persistent security risk as agentic AI systems expand across the open web and gain wider autonomy.
In an in-depth email interview with Brij Pahwa, Debashis Singh, CIO, Persistent Systems, explains why AI has moved decisively beyond productivity gains to become the central growth engine.
Microsoft expands partnerships with Indian IT majors to speed up global deployment of agentic AI solutions and strengthen enterprise transformation.
Setu launches an agentic bill payments system designed to automate monthly billing, reduce user workload and improve payment reliability across financial services.
Riyadh Air will work with IBM to build an AI native airline by 2026, aiming to redesign aviation operations with automation, predictive intelligence and real time decision support.
In this conversation, he discusses first party data, AI driven personalization, DPDP, AI agents, and what the next five years will look like for modern marketing.
IKS Health has appointed new chief marketing and chief legal leaders as the company expands its healthcare technology and agentic AI capabilities.
AI sales agents are transforming prospecting and qualification in 2025, helping brands boost speed, personalisation and revenue efficiency across channels.
In India, phone brands like Xiaomi and Vivo are integrating agents for travel planning and personalised camera settings.
Oracle outlines how AI-driven agentic workflows are transforming HR operations, from talent management to workforce planning, as enterprises accelerate automation and predictive decision making.
Disseqt AI teams up with HCLTech and Microsoft to help banks modernize operations with agentic AI, enhancing automation, compliance and decision intelligence.
Salesforce plans to acquire AI search startup Doti to enhance enterprise search and automation across Slack and its broader cloud ecosystem.
Salesforce positions Slack as an enterprise-grade Agentic Operating System, integrating AI, automation, and collaboration for the future of workplace productivity.
