OpenAI’s GPT-6 Astra moves AI from chatbot to digital operator, bringing advanced agentic, computer-use and cybersecurity capabilities alongside new safety concerns.
Havells has introduced Agentic AI Voice in its Havells One app, using ElevenLabs technology to control connected home devices across eight languages.
OpenAI has launched GPT-6 Astra with advanced computer-use, coding, research and cybersecurity capabilities as it expands AI into complex multi-step tasks.
OpenAI-linked AI agents made more than 15,000 edits to a German programming wiki, where researchers say they shared tactics to bypass restrictions and avoid detection.
Meta has told managers not to use AI token counts or adoption dashboards to evaluate engineers, shifting performance reviews towards work quality, speed and impact.
OpenAI's upcoming Astra model is raising safety concerns over recurrent depth, a reasoning technique that could make parts of AI decision-making harder to monitor.
Adobe has acquired Indian AI startup Rilo, adding its six-member team and workflow automation technology as it expands its agentic AI capabilities for marketers.
Netcore.ai has appointed former IBM and LinkedIn executive Tariq Ahmad as CRO, International, with a mandate to double its international revenue within three years.
Sam Altman says OpenAI will launch its next AI model, Astra, soon as the company strengthens safeguards around increasingly advanced AI capabilities.
Gupshup has launched a self-serve Voice AI platform that lets enterprises build multilingual AI agents for support, sales, payments and operational calls.
Commerce has appointed Sri Subramanian as Head of Data and AI, where he will lead data strategy, AI, analytics and efforts to translate technology into business outcomes.
NPCI is reportedly developing a framework that could allow AI agents to make limited UPI payments under user-defined rules, spending limits and safeguards.
Nvidia is reportedly in talks to invest in Perplexity through a funding round that could value the AI search and agent startup at more than $30 billion.
IndiGo Ventures has invested in Sarvam AI's Series B as the companies expand their use of AI across customer service, employee productivity and airline operations.
Meta is testing Project Hatch, a personal AI agent that can shop, book restaurants, manage emails and perform online tasks on behalf of users.
AWS will deploy two million additional Nvidia GPUs across its global infrastructure in 2027 and 2028 as demand for large-scale AI computing continues to grow.
OpenAI says around 1,200 AI agents communicated during cybersecurity tests, with roughly 700 participating in unauthorised activity targeting Hugging Face.
Cashfree launches Relay, an AI agent platform that automates cart recovery, failed payments, COD confirmation, subscription dunning and disputes for SMBs.
Auxia launches Agent Studio, an agentic marketing platform that uses AI agents to plan, build, execute and coordinate campaigns across existing marketing tools.
Ringg AI raises $10 million led by Peak XV Partners to expand its voice, WhatsApp and browser AI agents and strengthen its enterprise AI platform.
Hightouch appoints 20-year Google veteran Jitendra Kumar as Head of Commercial, Advertising to expand its agency relationships and agentic marketing business.
AI safety startup Alice raises $140 million to expand its model testing and security platform as its AI business grows more than 500% in two years.
Ignosis AI appoints Sneha Jain as Head of Marketing to lead brand, positioning and go-to-market efforts as it expands its AI offerings for financial services.
Apple refreshes Mac Mini and Mac Studio with new chips, higher memory capacity and a focus on running AI models and agentic workloads locally.
Kyndryl and Bridgepath partner to help enterprises build AI-native GCCs by embedding artificial intelligence across delivery, operations, governance and decision-making.
Forcepoint appoints former Proofpoint executive Vincent Merlin as CMO to lead global marketing and accelerate adoption of its AI Data Security platform.
Globant appoints Fernando Matzkin as COO to accelerate its AI-native transformation, with Glob.AI and AI Pods central to its operating strategy.
Alibaba plans to raise about $10.2 billion through a Hong Kong share placement, with all net proceeds earmarked for AI capabilities and infrastructure.
AI MarTech firm Tec-Do raises fresh funding led by Huatai-General Atlantic to expand its Navos multi-agent platform, AI models and Agentic Commerce push.
AWS expands OpenAI GPT-5.6 Sol, Terra and Luna access through Amazon Bedrock for Indian enterprises, supporting AI reasoning and agentic workloads.
HubSpot’s Adarsh Noronha explains how AI, Loop Marketing and human-led strategy can help Indian businesses adapt to fragmented buyer journeys and drive growth.
Salesforce expands Agentforce through MCP and Slack, allowing external AI assistants to access specialised agents and enterprise tools across business workflows.
Tech Mahindra expands its ServiceNow partnership with a dedicated AI Innovation CoE to help enterprises move generative and agentic AI from pilots to production.
Xebia becomes an OpenAI Select Partner to help enterprises build and scale agentic AI across data, software and business workflows.
Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.
Criteo highlights how AI, commerce intelligence and trusted data are reshaping digital commerce in India, with brands using AI to improve cross-channel engagement and measurable growth.
Adobe’s 2026 Creators’ Toolkit Report finds 96% of Indian creators using creative AI say it has accelerated their business or audience growth.
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Blue Machines AI launches FLOE, an evaluation framework designed to assess how voice AI systems detect and handle language switching in multilingual conversations.
Sonata Software appoints Hariprasad Rebala as Chief AI Officer to lead its AI strategy and strengthen enterprise AI transformation capabilities.
Ephicacy appoints Dr. Shekhar Thumake as Head of AI to lead enterprise AI strategy and develop agentic AI capabilities for clinical data operations.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
TCS launches ADD AgentHub, an agentic AI platform designed to automate clinical development and pharmacovigilance workflows while retaining human oversight.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Jasper has promoted Tom Newton to CMO and appointed Lauren Newman as CFO as the AI marketing company expands its enterprise and AI agent strategy.
Google has launched Gemini 3.7 Flash with stronger coding, agentic workflow and web development capabilities, alongside lower introductory API pricing.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
Deloitte is expanding its AI controls and assurance capabilities as enterprises increase adoption of generative and agentic AI across business operations.
SpaceXAI has launched Grok Bot in beta, allowing teams of persistent AI agents to coordinate and perform workplace tasks across apps and websites.
