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Tags: Agentic-ai

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Can AI Actually Reason Or Is It Just Faking Intelligence?

  Can AI Actually Reason Or Is It Just Faking Intelligence?

  • by Brij Pahwa
  • 3 days ago

Can AI truly reason, or is it only predicting patterns? As AI enters high-stakes fields like healthcare, finance, and law, its limits, risks, and role alongside human judgment are under scrutiny.

Google Supports Emergent’s Vision for AI Powered No-Code Software

  Google Supports Emergent’s Vision for AI Powered No-Code Software

  • by Martech Desk
  • 6 days ago

Google’s AI Futures Fund has invested in Emergent to support the startup’s agentic no-code app building platform aimed at accelerating AI-driven software creation.

Google Introduces Open Protocol to Power Next-Generation AI Commerce

  Google Introduces Open Protocol to Power Next-Generation AI Commerce

  • by Martech Desk
  • 1 week ago

Google has introduced a Universal Commerce Protocol to support AI-powered agentic shopping tools across discovery, decision-making, and transactions.

Agentic and orchestrated AI set to define enterprise intelligence in 202

  Agentic and orchestrated AI Set to Define Enterprise Intelligence in 2026

  • by Martech Desk
  • Jan 9, 2026

Enterprises are shifting toward agentic and orchestrated AI systems in 2026 as Agentic and orchestrated AI systems are set to shape enterprise intelligence in 2026.

Anthropic Experiment Highlights Risks of Autonomous AI After Vending Machine Trial Fails

  Anthropic Experiment Highlights Risks of Autonomous AI After Vending Machine Trial Fails

  • by Martech Desk
  • Dec 28, 2025

An experimental AI-run vending machine linked to Anthropic shut down after unexpected purchases, underscoring challenges in autonomous AI decision-making.

OpenAI Flags Prompt Injection Risks as AI-Powered Browsing Tools Expand

  OpenAI Flags Prompt Injection Risks as AI-Powered Browsing Tools Expand

  • by Martech Desk
  • Dec 27, 2025

OpenAI has highlighted prompt injection as a growing security risk as AI-powered browsers and autonomous tools gain wider access to the open web.

Coforge Launches EvolveOps AI to Automate and Modernise IT Operations

  Coforge Launches EvolveOps AI to Automate and Modernise IT Operations

  • by Martech Desk
  • Dec 26, 2025

Coforge has launched EvolveOps AI, an agentic AI-powered IT operations platform designed to automate workflows, improve system reliability and reduce operational complexity.

OpenAI Warns Prompt Injection Risks Could Rise With Growth of Agentic AI on the Web

  OpenAI Warns Prompt Injection Risks Could Rise With Growth of Agentic AI on the Web

  • by Martech Desk
  • Dec 25, 2025

OpenAI has cautioned that prompt injection remains a persistent security risk as agentic AI systems expand across the open web and gain wider autonomy.

Persistent Systems

  If AI Is Still a Tool in Your Enterprise, You’re Already Late: Persistent CIO

  • by Brij Pahwa
  • Dec 17, 2025

In an in-depth email interview with Brij Pahwa, Debashis Singh, CIO, Persistent Systems, explains why AI has moved decisively beyond productivity gains to become the central growth engine.

Microsoft Expands Partnerships with Indian IT Firms

  Microsoft Expands Partnerships with Indian IT Firms to Accelerate Agentic AI

  • by Martech Desk
  • Dec 12, 2025

Microsoft expands partnerships with Indian IT majors to speed up global deployment of agentic AI solutions and strengthen enterprise transformation.

Setu Introduces Agentic Bill Payments System

  Setu Introduces Agentic Bill Payments System to Simplify Monthly Billing for Users

  • by Martech Desk
  • Dec 10, 2025

Setu launches an agentic bill payments system designed to automate monthly billing, reduce user workload and improve payment reliability across financial services.

iyadh Air Partners with IBM

  iyadh Air Partners with IBM to Develop AI Driven Airline for 2026 Launch

  • by Martech Desk
  • Dec 9, 2025

Riyadh Air will work with IBM to build an AI native airline by 2026, aiming to redesign aviation operations with automation, predictive intelligence and real time decision support.

Ashish Bajaj

  Ashish Bajaj: Why Emotions Plus Data Will Redefine the Future of Martech in the Age of AI

  • by Brij Pahwa
  • Nov 24, 2025

In this conversation, he discusses first party data, AI driven personalization, DPDP, AI agents, and what the next five years will look like for modern marketing.

IKS Health Appoints New Marketing and Legal Leaders to Strengthen Growth Strategy

  IKS Health Appoints New Marketing and Legal Leaders to Strengthen Growth Strategy

  • by Martech Desk
  • Nov 23, 2025

IKS Health has appointed new chief marketing and chief legal leaders as the company expands its healthcare technology and agentic AI capabilities.

What Is An AI Sales Agent? A Complete Guide For 2025

  What Is An AI Sales Agent? A Complete Guide For 2025

  • by Anupama Mitra
  • Nov 20, 2025

AI sales agents are transforming prospecting and qualification in 2025, helping brands boost speed, personalisation and revenue efficiency across channels.

AI Agents

  AI Agents Are About to Change Your Daily Life in 5 Big Ways

  • by Brij Pahwa
  • Nov 19, 2025

In India, phone brands like Xiaomi and Vivo are integrating agents for travel planning and personalised camera settings.

Oracle Highlights How AI is Reshaping HR With Anticipatory, Agent-Driven Workflows

  Oracle Highlights How AI is Reshaping HR With Anticipatory, Agent-Driven Workflows

  • by Martech Desk
  • Nov 18, 2025

Oracle outlines how AI-driven agentic workflows are transforming HR operations, from talent management to workforce planning, as enterprises accelerate automation and predictive decision making.

Disseqt AI Partners With HCLTech and Microsoft to Advance Agentic AI Adoption in Banking

  Disseqt AI Partners With HCLTech and Microsoft to Advance Agentic AI Adoption in Banking

  • by Martech Desk
  • Nov 18, 2025

Disseqt AI teams up with HCLTech and Microsoft to help banks modernize operations with agentic AI, enhancing automation, compliance and decision intelligence.

Salesforce to Acquire Doti to Strengthen AI Based Enterprise Search in Slack

  Salesforce to Acquire Doti to Strengthen AI Based Enterprise Search in Slack

  • by Martech Desk
  • Nov 15, 2025

Salesforce plans to acquire AI search startup Doti to enhance enterprise search and automation across Slack and its broader cloud ecosystem.

Slack Transforms into Salesforce’s Agentic Operating System for the Enterprise

  Slack Transforms into Salesforce’s Agentic Operating System for the Enterprise

  • by Martech Desk
  • Nov 11, 2025

Salesforce positions Slack as an enterprise-grade Agentic Operating System, integrating AI, automation, and collaboration for the future of workplace productivity.

Hitachi Vantara launches Hitachi iQ Studio to simplify agentic AI development

  Hitachi Vantara launches Hitachi iQ Studio to simplify agentic AI development

  • by Martech Desk
  • Nov 9, 2025

Hitachi Vantara introduces Hitachi iQ Studio, an enterprise platform designed to accelerate and simplify the development of agentic AI applications.

The Five MarTech Shifts That Will Define the Next Decade

  The Five MarTech Shifts That Will Define the Next Decade

  • by Brij Pahwa
  • Nov 9, 2025

The next decade in MarTech will be driven by agentic AI, privacy-first data, retail media, composable stacks, and experiment-led measurement — reshaping how brands build, target, and measure growth.

Google expands AI Mode with Agentic Booking Tools for Tickets and Appointments

  Google expands AI Mode with Agentic Booking Tools for Tickets and Appointments

  • by Martech Desk
  • Nov 6, 2025

Google updates AI Mode in Search to include agentic booking for tickets and wellness services, aiming to make AI more action-oriented and accessible globally.

What Are Double Agents and Why They Matter In The Realm of Agentic AI?

  What Are Double Agents and Why They Matter In The Realm of Agentic AI?

  • by Brij Pahwa
  • Nov 5, 2025

“Double agents” in AI marketing are systems that both execute and oversee tasks—balancing speed, governance, and brand safety as agentic AI reshapes how campaigns are created and controlled.

Adani Airports Introduces Agentic AI System to Enhance Passenger Experience

  Adani Airports Introduces Agentic AI System to Enhance Passenger Experience

  • by Martech Desk
  • Oct 31, 2025

Adani Airports launches an AI-driven concierge system using agentic intelligence to personalize passenger journeys and streamline airport services across terminals.

Accenture Unveils Physical AI Platform for Smarter Manufacturing Operations

  Accenture Unveils Physical AI Platform for Smarter Manufacturing Operations

  • by Martech Desk
  • Oct 30, 2025

Accenture introduces its Physical AI Orchestrator, enabling manufacturers to create software-defined, intelligent facilities powered by agentic AI and automation.

What is Agentic AI: Here’s What Marketers Need to Know

  What is Agentic AI: Here’s What Marketers Need to Know

  • by Anupama Mitra
  • Oct 24, 2025

Agentic AI marks a new phase of automation where systems act independently to achieve marketing goals and here will see what it means for marketers managing strategy, creativity, and governance.

Top Chrome Extensions Enabling Agentic AI for Smarter Workflows

  Top Chrome Extensions Enabling Agentic AI for Smarter Workflows and Automation

  • by Martech Desk
  • Oct 24, 2025

From task automation to contextual reasoning, these Chrome extensions are enhancing agentic AI capabilities for professionals and developers worldwide.

Zoho Rolls Out Free Agentic AI Tools to Simplify Enterprise AI Adoption

  Zoho Rolls Out Free Agentic AI Tools to Simplify Enterprise AI Adoption

  • by Martech Desk
  • Oct 18, 2025

Zoho introduces free agentic AI tools to help enterprises overcome AI adoption barriers and enhance workflow automation across business functions.

Infosys Launches AI-Driven Customer Experience Suite for Salesforce for Agentic Adoption

  Infosys Launches AI-Driven Customer Experience Suite for Salesforce for Agentic Adoption

  • by Martech Desk
  • Oct 15, 2025

Infosys unveils AI-powered Customer Experience Suite for Salesforce to enhance marketing, sales, and service operations through intelligent automation and personalization.

Optable Unveils Agentic Collaboration to Advance AI in Adtech

  Optable Unveils Agentic Collaboration to Advance AI in Adtech

  • by Martech Desk
  • Oct 11, 2025

Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.

TCS Acquires US-Based ListEngage for $72.8 Million

  TCS Acquires US-Based ListEngage for $72.8 Million to Strengthen Salesforce and AI

  • by Martech Desk
  • Oct 10, 2025

TCS acquires US-based ListEngage for $72.8M to expand Salesforce practice and enhance AI-driven digital marketing solutions globally.

Visa unveils Agentic AI whitepaper on autonomous commerce at Fintech Fest 2025

  Visa unveils Agentic AI whitepaper on autonomous commerce at Fintech Fest 2025

  • by Martech Desk
  • Oct 9, 2025

Visa launches whitepaper on Agentic AI at Global Fintech Fest 2025, outlining a $175B autonomous commerce future powered by trust, security, and consumer empowerment.

Tata Communications Launches Voice AI Platform to Transform BFSI Customer Journeys

  Tata Communications Launches Voice AI Platform to Transform BFSI Customer Journeys

  • by Martech Desk
  • Oct 7, 2025

Tata Communications launches Voice AI platform with agentic AI, enabling multilingual, real-time BFSI customer engagement with speed, scale, and integrated intelligence.

LiveRamp Unveils Agentic AI Tools to Redefine Marketing Automation

  LiveRamp Unveils Agentic AI Tools to Redefine Marketing Automation

  • by Martech Desk
  • Oct 6, 2025

LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.

Neo4j Commits $100 Million to Expand GenAI and Launches New Agentic AI Offerings

  Neo4j Commits $100 Million to Expand GenAI and Launches New Agentic AI Offerings

  • by Martech Desk
  • Oct 5, 2025

Neo4j invests $100M to expand generative AI with new agentic offerings, strengthening graph database innovation and enterprise adoption worldwide.

Rajesh Jain, Founder & Managing Director, Netcore Cloud

  A New Avatar of AI Agents? Your AI Agent Will Have a Brand Twin in the Future

  • by Brij Pahwa
  • Oct 1, 2025

Netcore’s Rajesh Jain tells MarTechAI that the future of marketing lies in agentic AI and “brand twins.” He urges CMOs to focus on zero-party data, one-to-one engagement, and profitable growth.

GitHub Expands Copilot with CLI

  GitHub Expands Copilot with CLI to Bring AI Directly into Developer Terminals

  • by Martech Desk
  • Sep 27, 2025

GitHub introduces Copilot CLI, bringing agentic AI into developer terminals to simplify commands, automate workflows, and boost coding productivity.

Appier Expands Product Suite with Agentic AI to Drive ROI in Marketing

  Appier Expands Product Suite with Agentic AI to Drive ROI in Marketing

  • by Martech Desk
  • Sep 26, 2025

Appier integrates agentic AI across its product suite to deliver ROI-focused marketing solutions, aiming to transform customer engagement with predictive, self-learning tools.

Amazon Launches AI-Powered Creative Partner to Support Campaign Development

  Amazon Launches AI-Powered Creative Partner to Support Campaign Development

  • by Martech Desk
  • Sep 19, 2025

Amazon debuts its AI Creative Partner to support campaign development, blending automation with human creativity to help businesses scale personalized advertising.

kamaljit anand

  Agentic AI Is the Marketer’s New Power Tool for 2025: Kamaljit Anand

  • by Brij Pahwa
  • Sep 15, 2025

Campaigns need to be hyper-personalized and even hyper-local,” says Anand, pointing to examples where CPG brands created over 1,200 ad variants to see which performed best.

Marketing Is Quietly Being Rewritten by Agentic AI

  Marketing Is Quietly Being Rewritten by Agentic AI

  • by Brij Pahwa
  • Sep 10, 2025

Agentic AI is quietly reshaping Indian marketing, powering CRM, WhatsApp bots, and campaign automation while human oversight remains crucial for trust and creativity.

Wanka Online partners with Alibaba Cloud to build AI marketing agent network

  Wanka Online partners with Alibaba Cloud to build AI marketing agent network

  • by Martech Desk
  • Sep 2, 2025

Wanka Online partners with Alibaba Cloud to build an AI marketing agent network, combining models and cloud scale to automate planning, creative, and optimization for global advertisers.

Groww Unveils Agentic AI Model to Personalize Retail Investing

  Groww Unveils Agentic AI Model to Personalize Retail Investing

  • by Martech Desk
  • Aug 28, 2025

Groww introduces its in-house agentic AI model to personalize retail investing, aiming to improve decision-making, trust, and compliance for over 45M Indian investors.

Google Expands AI Mode Globally with New Agentic Features

  Google Expands AI Mode Globally with New Agentic Features

  • by Martech Desk
  • Aug 22, 2025

Google expands AI Mode to 180 countries with new agentic features, enabling restaurant bookings, personalization, and proactive task handling with privacy safeguards.

Hexaware and upGrad Launch Agentic AI Academy

  Hexaware and upGrad Launch Agentic AI Academy to Strengthen Workforce Transformation

  • by Martech Desk
  • Aug 21, 2025

Hexaware and upGrad launch Agentic AI Academy to equip enterprises with autonomous AI skills, marking the next phase of workforce transformation.

agentic ai

  5 Ways Agentic AI Will Change Your Life Forever

  • by Brij Pahwa
  • Aug 21, 2025

Agentic AI is quietly entering daily life, reshaping how we work, shop, and interact with technology.

Tredence Launches “Milky Way” AI Agent System

  Tredence Launches “Milky Way” AI Agent System to Power Enterprise Decision-Making

  • by Martech Desk
  • Aug 20, 2025

Tredence launches Milky Way, an AI agent system designed to deliver autonomous decision intelligence, enabling enterprises to optimize operations and scale smarter decisions.

NxtGen Unveils ‘M’: India’s Open-Agentic AI Platform Built for Real-World Action

  NxtGen Unveils ‘M’: India’s Open-Agentic AI Platform Built for Real-World Action

  • by Martech Desk
  • Aug 18, 2025

India’s NxtGen launches “M,” an open-source, agentic AI platform that transforms intent into action via sovereign, scalable workflows powered by multi-model orchestration.

Wipro Rolls Out 200 Generative AI Agents with Google Cloud

  Wipro Rolls Out 200 Generative AI Agents in Partnership with Google Cloud

  • by Martech Desk
  • Aug 15, 2025

Wipro teams up with Google Cloud to deliver 200 generative AI agents across verticals—enabling swift, scalable, enterprise-level automation and conversation workflows.

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