OpenAI is testing Sponsored Agents that let ChatGPT users interact with business-sponsored AI representatives after seeing an ad.
Amazon Ads has partnered with OpenAI to let select US advertisers extend campaigns into ChatGPT through Amazon DSP as part of a new pilot.
ReBid has added ChatGPT Ads activation and analytics to its Agentic AI platform, enabling brands to manage and measure the channel alongside other digital media.
AI MarTech firm Tec-Do raises fresh funding led by Huatai-General Atlantic to expand its Navos multi-agent platform, AI models and Agentic Commerce push.
OpenAI has added conversion bidding, stronger measurement and new campaign management features to ChatGPT Ads, expanding capabilities for performance marketers.
StackAdapt launches an AI-powered advertising pilot in ChatGPT, exploring conversational marketing and contextual brand engagement.
