AI video generation startup Higgsfield has raised $400 million in a Series B funding round, valuing the company at $5.4 billion as demand for AI-powered video and image creation expands across marketing, advertising and professional creative workflows.
The latest valuation represents a sharp increase from the $1.3 billion valuation Higgsfield reported in January 2026. The Series B was led by DST Global, with investors including Goldman Sachs Alternatives, Valor Capital and Tribe Capital participating in the round.
Founded in 2023 by former Snap executive Alex Mashrabov, Higgsfield develops generative AI tools that allow users to create and edit images and videos. Its products include Cinema Studio, aimed at professional filmmaking workflows, and Marketing Studio, which targets marketing and advertising teams producing commercial content.
The company is increasingly targeting enterprise customers as generative video moves beyond experimentation into commercial content production. Higgsfield said it is now working with 390 of the Fortune 500 companies. Mashrabov told TechCrunch that he expects enterprise adoption of video AI to become more deeply integrated into everyday marketing and creative workflows.
Higgsfield also reported $700 million in annualised revenue and 30 million users across more than 200 countries. The figures are company-reported and have not been independently audited. The growth follows the company's January funding announcement, when it reported a $200 million annual run rate and more than 15 million users.
The new funding will be used for hiring, product development and computing infrastructure. Compute represents a significant requirement for generative video companies because producing video involves substantially greater processing demands than many text-based AI applications.
Mashrabov told TechCrunch that a minute of video can be comparable to processing around 60,000 words, making access to reliable computing capacity an important part of competing in the AI video market.
Higgsfield operates in a growing generative video category that includes companies such as Runway and Synthesia, while major technology companies are also expanding their own video-generation capabilities.
The startup has positioned itself around production workflows rather than only individual AI models. Its platform can work with different underlying technologies, including OpenAI's models. OpenAI said earlier this year that Higgsfield uses GPT-4.1 and GPT-5 for planning and Sora 2 for video creation in some workflows.
The funding comes as brands and marketing teams increasingly experiment with generative AI to accelerate content production, create variations of campaign assets and produce video for digital channels.
For Higgsfield, the Series B provides additional capital to expand its enterprise offering and computing capacity as AI-generated video becomes a larger part of professional content and marketing workflows.
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