Google has expanded the availability of its Gemini-powered marketing solutions to businesses in India, bringing a suite of artificial intelligence capabilities to advertisers using Google Ads and Google Merchant Center. The move is aimed at helping brands automate campaign creation, improve creative production and optimise advertising performance as AI adoption accelerates across the country's digital marketing ecosystem.
The rollout makes several AI-powered tools available to Indian advertisers, enabling them to generate campaign assets, create product imagery and manage marketing workflows using Gemini. The expansion is part of Google's broader effort to integrate generative AI across its advertising products and support businesses of all sizes in reaching customers more efficiently.
Among the key additions is Asset Studio, an AI-powered creative workspace within Google Ads that enables marketers to generate images featuring products in different settings without the need for traditional photography. Businesses can also remove or replace backgrounds, create lifestyle imagery and produce multiple creative variations for digital campaigns using text prompts.
Google has also introduced Product Studio enhancements for merchants using Google Merchant Center. The feature allows businesses to generate customised product visuals, improve existing images and create seasonal marketing assets using generative AI. According to the company, these capabilities are designed to help small and medium-sized businesses produce high-quality marketing creatives with lower production costs and shorter turnaround times.
The launch follows Google's broader strategy of embedding Gemini across its enterprise and consumer products. In advertising, the company is increasingly positioning AI as a productivity tool that enables marketers to spend less time on repetitive creative tasks while improving campaign relevance and customer engagement.
Another feature being rolled out is AI-powered campaign assistance within Google Ads. Advertisers can receive recommendations for headlines, descriptions, keywords and campaign optimisation through conversational prompts powered by Gemini. The tools also assist marketers in creating search campaigns more quickly by generating ad copy aligned with campaign objectives and landing page content.
Google said the AI capabilities are designed to support businesses at different stages of digital maturity, from small local merchants to larger enterprises managing complex advertising operations. By integrating AI directly into existing workflows, the company aims to reduce barriers to creating effective digital campaigns while enabling faster experimentation with creative assets.
The expansion comes as India's digital advertising market continues to grow, driven by increasing internet penetration, smartphone usage and online commerce. AI-powered automation is becoming an increasingly important area for marketers seeking to improve campaign efficiency while managing rising content demands across multiple platforms and formats.
Industry analysts note that generative AI is rapidly changing how marketing teams produce advertising content. Rather than relying solely on manual design processes, businesses are beginning to use AI for creative generation, campaign optimisation, audience targeting and performance analysis. Technology providers are responding by embedding AI capabilities directly into marketing platforms instead of offering them as standalone tools.
Google has emphasised that marketers will continue to retain control over campaign decisions while AI supports creative development and optimisation. The company said its tools are intended to assist marketers by generating suggestions and accelerating production rather than replacing strategic decision-making.
The launch also reflects increasing competition among technology companies to provide AI-powered marketing solutions. Google, Microsoft, Adobe, Meta and OpenAI have all expanded generative AI capabilities for advertisers over the past year as brands seek faster and more personalised ways to engage customers.
With Gemini-powered marketing tools now available in India, Google is strengthening its position in the country's growing martech ecosystem. The latest rollout signals how generative AI is becoming an integral part of digital advertising, enabling businesses to create campaigns more efficiently while adapting content to evolving consumer expectations.