As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
Meta is expanding AI investments to strengthen its advertising platform with smarter campaign optimisation, automation and AI-powered marketing tools.
PropellerAds has upgraded its NIKO AI assistant into a full campaign co-pilot, enabling advertisers to create, manage and optimise ad campaigns through conversational AI.
Google has launched Gemini-powered marketing tools in India, enabling businesses to create AI-generated ad creatives, product images and campaign assets.
Demis Hassabis has questioned the early introduction of advertising in AI chatbots, signalling Google’s cautious approach to monetising conversational AI experiences.
Google debuts its first fully AI-generated TV commercial created with Veo 3, starring a plush turkey in its “Just Ask Google” campaign.
