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Tags: India

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Vahan AI Expands Hiring Network to Northern and Eastern States

  Vahan AI Expands Hiring Network to Northern and Eastern States

  • by Martech Desk
  • 1 day ago

Vahan AI expands recruitment to Uttar Pradesh, Bihar and Jharkhand to support rising workforce demand in southern India’s manufacturing hubs.

This is an AI-generated image.

  India Proposes Mandatory Royalties for AI Training Data, Raising New Questions

  • by Martech Desk
  • 1 day ago

India proposes mandatory royalties for AI training data, urging tech firms to compensate creators and ensure transparency in model development.

Is AI Making Indian Consumers Lazy or Smarter?

  Is AI Making Indian Consumers Lazy or Smarter?

  • by Anupama Mitra
  • 1 day ago

AI adoption in India is rising fast, reshaping daily habits and shopping decisions. This story examines whether AI is empowering consumers or creating new dependencies.

Starlink Clarifies India Pricing After Website Glitch

  Starlink Clarifies India Pricing After Website Glitch Shows Unofficial Monthly Tariff

  • by Martech Desk
  • 1 day ago

Starlink clarifies that India pricing is not final after a website glitch displayed test data ahead of regulatory approval.

Setu Introduces Agentic Bill Payments System

  Setu Introduces Agentic Bill Payments System to Simplify Monthly Billing for Users

  • by Martech Desk
  • 1 day ago

Setu launches an agentic bill payments system designed to automate monthly billing, reduce user workload and improve payment reliability across financial services.

Figma Introduces Local Data Hosting in India

  Figma Introduces Local Data Hosting in India Along With New Governance Tools

  • by Martech Desk
  • 2 days ago

Figma launches local data hosting in India and expands governance tools to support enterprises seeking stronger compliance and streamlined digital design operations.

AI-Powered “Dark Targeting”

  AI-Powered “Dark Targeting”: How Hyper-Personal Ads Could Cross Ethical Lines

  • by Anupama Mitra
  • 3 days ago

AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.

India Recorded 265 Million Cyber Attacks in 2025, Says Seqrite

  India Recorded 265 Million Cyber Attacks in 2025, Says Seqrite in New Cyber Threat Report

  • by Martech Desk
  • 4 days ago

India faced 265 million cyber attacks in 2025, according to Seqrite, which also introduced new ransomware recovery and digital risk protection solutions.

CoreOps AI Raises 3.5 Million Dollars in Pre Series A Round

  CoreOps AI Raises 3.5 Million Dollars in Pre Series A Round for Enterprise AI

  • by Martech Desk
  • 5 days ago

CoreOps AI secures 3.5 million dollars in Pre Series A funding to scale its enterprise AI modernisation and global expansion plans.

Aspora Appoints Varun Sridhar as CEO

  Aspora Appoints Varun Sridhar as CEO to Lead Global Wealth and Lending Expansion

  • by Martech Desk
  • 5 days ago

Aspora names former Paytm executive Varun Sridhar as CEO for its wealth and lending division as the company expands globally.

Microsoft Plans Larger AI and Data Center Investments in India

  Microsoft Plans Larger AI and Data Center Investments in India

  • by Martech Desk
  • 5 days ago

Microsoft strengthens its India strategy with expanded AI and data center investments, increased hiring, and large scale workforce upskilling initiatives across sectors.

OpenAI, TCS in Advanced Talks on HyperVault AI Infrastructure Partnership

  OpenAI, TCS in Advanced Talks on HyperVault AI Infrastructure Partnership

  • by Martech Desk
  • 6 days ago

OpenAI and TCS advance discussions on a potential HyperVault partnership to support AI compute and enterprise data infrastructure needs.

Healthify and Novo Nordisk India Launch AI Enabled Program

  Healthify and Novo Nordisk India Launch AI Enabled Program to Support Obesity Care

  • by Martech Desk
  • 6 days ago

Healthify and Novo Nordisk India launch an AI enabled obesity care program offering personalised lifestyle and treatment support.

Meesho Expands AI Voice Agent Capabilities

  Meesho Expands AI Voice Agent Capabilities as It Prepares for 2025 IPO

  • by Martech Desk
  • 1 week ago

Meesho expands vernacular AI voice agents and automation across operations as it prepares for its expected 2025 IPO, aiming for efficiency, customer reach and marketplace growth.

Why Big Tech Is Failing to Personalise for India’s Billion-User Market

  Why Big Tech Is Failing to Personalise for India’s Billion-User Market

  • by Brij Pahwa
  • 1 week ago

India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.

IIM Bangalore to Launch 60 Free AI Courses on Swayam in 2026

  IIM Bangalore to Launch 60 Free AI Courses on Swayam in 2026

  • by Martech Desk
  • 1 week ago

IIM Bangalore will release 60 free AI focused courses on Swayam in 2026, expanding access to digital learning for students and professionals.

Zerodha Invests 5 Million Dollars in Tijori to Expand AI Market Intelligence Capabilities

  Zerodha Invests 5 Million Dollars in Tijori to Expand AI Market Intelligence Capabilities

  • by Martech Desk
  • 1 week ago

Zerodha invests 5 million dollars in Tijori to support the expansion of its AI driven market intelligence and analytics platform.

The Internet Is About to Change: AI Is Now Building a Different Website for Every User

  The Internet Is About to Change: AI Is Now Building a Different Website for Every User

  • by Anupama Mitra
  • Nov 28, 2025

AI driven autonomous personalization is reshaping websites with real time layouts, dynamic content, and unique experiences for every user.

AI Took Over Customer Experience in 2025. These 10 Innovations Show How

  AI Took Over Customer Experience in 2025. These 10 Innovations Show How

  • by Brij Pahwa
  • Nov 28, 2025

AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.

India vs Global MarTech

  How India Became the Hottest Battlefield in the Global MarTech War

  • by Brij Pahwa
  • Nov 27, 2025

India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.

Fractal Analytics Receives SEBI Approval for India’s First AI Focused IPO

  Fractal Analytics Receives SEBI Approval for India’s First AI Focused IPO

  • by Martech Desk
  • Nov 27, 2025

Fractal Analytics secures SEBI approval to launch India’s first AI focused IPO, marking a milestone for the country’s enterprise AI and analytics sector.

MapmyIndia Partners with Zoho CRM to Offer Integrated Location Intelligence for Businesses

  MapmyIndia Partners with Zoho CRM to Offer Integrated Location Intelligence for Businesses

  • by Martech Desk
  • Nov 27, 2025

MapmyIndia integrates its location intelligence platform with Zoho CRM to help businesses improve customer insights, logistics optimisation and field operations.

Digital Connexion

  Digital Connexion Pledges $1.1 Billion Investment to Build AI Data Centres

  • by Martech Desk
  • Nov 27, 2025

Digital Connexion commits $1.1 billion to establish 1 GW-class AI data centres in Andhra Pradesh, boosting India’s infrastructure for generative AI and high-performance computing.

Salesforce India Reports 47 Percent FY25 Revenue Growth because of Agentic AI Strategy

  Salesforce India Reports 47 Percent FY25 Revenue Growth because of Agentic AI Strategy

  • by Martech Desk
  • Nov 26, 2025

Salesforce India records 47 percent FY25 revenue growth and increases focus on agentic AI transformation across enterprise customers.

Bengaluru Based Startup Wealthy Raises 130 Crore Rupees to Expand AI Powered Wealth

  Bengaluru Based Startup Wealthy Raises 130 Crore Rupees to Expand AI Powered Wealth

  • by Martech Desk
  • Nov 25, 2025

Wealthy raises 130 crore rupees led by Bertelsmann India Investments to scale AI driven wealth management tools and expand its financial advisor network.

PNY Sets Up Local RMA Centre in India for NVIDIA GeForce and Professional GPUs

  PNY Sets Up Local RMA Centre in India for NVIDIA GeForce and Professional GPUs

  • by Martech Desk
  • Nov 21, 2025

PNY establishes a local RMA facility in India for NVIDIA GeForce and NVIDIA Professional GPUs, aiming to improve turnaround times and service support for Indian customers.

IndiaAI Chief Flags Risks to IT Workforce from Rapid Growth of AI Coding Tools

  IndiaAI Chief Flags Risks to IT Workforce from Rapid Growth of AI Coding Tools

  • by Martech Desk
  • Nov 21, 2025

IndiaAI CEO Sanjay Kumar says AI coding tools from OpenAI and Google could impact India’s IT workforce as automation accelerates routine development tasks.

Brands Race to Build First Party Data Moats as Privacy Crackdown Reshapes Marketing

  Brands Race to Build First Party Data Moats as Privacy Crackdown Reshapes Marketing

  • by Brij Pahwa
  • Nov 20, 2025

Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.

Cognavi India Appoints Mohit Sareen to Board to Accelerate Growth

  Cognavi India Appoints Mohit Sareen to Board to Accelerate Growth

  • by Martech Desk
  • Nov 19, 2025

Cognavi India appoints Mohit Sareen to its Board, strengthening its marketing-led growth and accelerating its AI-driven hiring transformation.

Why FX Marketers Need More Than Chatbots In The Age Of AI

  Why FX Marketers Need More Than Chatbots In The Age Of AI

  • by Anupama Mitra
  • Nov 18, 2025

AI in FX is evolving from basic chatbots to smart doers that drive acquisition, personalisation, compliance-safe automation and better customer outcomes.

AI x Retail: How Brands Are Designing 24/7 Autonomous Customer Journeys

  AI x Retail: How Brands Are Designing 24/7 Autonomous Customer Journeys

  • by Anupama Mitra
  • Nov 16, 2025

AI is reshaping Indian retail with autonomous journeys across discovery, service, logistics, and stores, blending automation with human experience.

Can AI Really Replace Media Planners? What Indian Advertisers Are Learning

  Can AI Really Replace Media Planners? What Indian Advertisers Are Learning

  • by Anupama Mitra
  • Nov 14, 2025

AI is reshaping India’s media planning, boosting efficiency and audience insights while keeping human judgement central. Here’s how agencies and advertisers are adapting.

PhonePe Partners with OpenAI to Integrate ChatGPT for Enhanced In-App Assistance

  PhonePe Partners with OpenAI to Integrate ChatGPT for Enhanced In-App Assistance

  • by Martech Desk
  • Nov 14, 2025

PhonePe has partnered with OpenAI to integrate ChatGPT into its app, offering AI powered assistance to millions of users across India.

India Finally Gets Its First Real Privacy Law As Government Activates DPDP Rules

  India Finally Gets Its First Real Privacy Law As Government Activates DPDP Rules

  • by Brij Pahwa
  • Nov 14, 2025

India activates the DPDP Act rules, bringing the country’s first real privacy law into force. New regulations mandate explicit consent, strict data governance, and enforceable user rights.

US-based VideoDB Acquires Chennai’s Devzery to Strengthen AI Software Testing Capabilities

  US-based VideoDB Acquires Chennai’s Devzery to Strengthen AI Software Testing Capabilities

  • by Martech Desk
  • Nov 13, 2025

VideoDB acquires Chennai-based AI testing startup Devzery to boost AI-driven software testing automation and expand its India operations.

9 in 10 Indian SMBs now bet on AI - with Tier-2 cities taking the lead: LinkedIn Study

  9 in 10 Indian SMBs now bet on AI - with Tier-2 cities taking the lead: LinkedIn Study

  • by Martech Desk
  • Nov 13, 2025

AI adoption among Indian SMBs surges as 9 in 10 businesses invest in automation, analytics, hiring tools, and marketing tech, led by fast-growing Tier-2 cities.

From CRM to CXM: How AI Is Creating Continuous Experience Loops

  From CRM to CXM: How AI Is Creating Continuous Experience Loops

  • by Anupama Mitra
  • Nov 13, 2025

AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.

Assam Partners with Google to Boost AI-Led Governance and Digital Transformation

  Assam Partners with Google to Boost AI-Led Governance and Digital Transformation

  • by Martech Desk
  • Nov 13, 2025

Assam government signs MoU with Google to deploy AI tools for governance, education, and digital infrastructure under its ‘Digital Assam’ vision.

How Multimodal AI is Redefining the Future of Customer Engagement

  How Multimodal AI is Redefining the Future of Customer Engagement

  • by Anupama Mitra
  • Nov 12, 2025

Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.

Apoorv Pandey, Chief Marketing Officer, OLX India

  Apoorv Pandey Returns to OLX India as Chief Marketing Officer

  • by Martech Desk
  • Nov 11, 2025

Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.

Hexaware acquires Cybersolve for $66 million to boost AI-led cybersecurity capabilities

  Hexaware acquires Cybersolve for $66 million to boost AI-led cybersecurity capabilities

  • by Martech Desk
  • Nov 10, 2025

Hexaware Technologies acquires US-based Cybersolve for $66 million to expand its AI-driven cybersecurity and cloud solutions portfolio.

AI Will Create Jobs for Everyone, Not Eliminate Them

  AI Will Create Jobs for Everyone, Not Eliminate Them

  • by Anupama Mitra
  • Nov 10, 2025

AI is not replacing jobs, it is redefining them. India’s workforce stands to gain millions of new roles through smart reskilling and AI collaboration.

Robot Anchors and Phony Photos: India Confronts AI-Generated Content

  Robot Anchors and Phony Photos: India Confronts AI-Generated Content

  • by Brij Pahwa
  • Nov 10, 2025

India is witnessing a surge of AI-generated content—from robot anchors to chatbot-written articles—raising urgent questions about misinformation, ethics, and public trust in digital media.

Paytm Launches AI travel Assistant and Loyalty Program with Digital Gold Rewards

  Paytm Launches AI travel Assistant and Loyalty Program with Digital Gold Rewards

  • by Martech Desk
  • Nov 10, 2025

Paytm launches an AI-powered travel assistant and a gold-backed loyalty program, enabling users to redeem reward points for digital gold.

AI reshapes SEO strategies as Indian businesses embrace data-driven digital growth

  AI reshapes SEO strategies as Indian businesses embrace data-driven digital growth

  • by Martech Desk
  • Nov 9, 2025

AI is transforming SEO in India, driving businesses to adopt data-led and automated strategies for improved online visibility and performance.

How AI Is Powering India’s Small Business Marketing Revolution

  Smarter, Faster, Cheaper: How AI Is Powering India’s Small Business Marketing Revolution

  • by Anupama Mitra
  • Nov 9, 2025

AI is transforming India’s small business marketing by making advertising smarter, content faster, and customer engagement more personal without large budgets.

Vasundhara Mudgil, OpenAI, India Communications Lead

  OpenAI appoints Vasundhara Mudgil as India Communications Lead

  • by Martech Desk
  • Nov 8, 2025

Vasundhara Mudgil joins OpenAI as India Communications Lead, bringing nearly two decades of experience in media and technology communications.

Tech Majors Urge India to clarify Copyright Rules in Upcoming AI Framework

  Tech Majors Urge India to clarify Copyright Rules in Upcoming AI Framework

  • by Martech Desk
  • Nov 8, 2025

Microsoft, AWS and Adobe call for clear copyright provisions in India’s AI governance framework to support innovation and reduce legal ambiguity.

Sharad Agarwal,  India Head, Tesla

  Tesla appoints Sharad Agarwal as India Head to drive electric mobility operations

  • by Martech Desk
  • Nov 7, 2025

Tesla appoints former Lamborghini India head Sharad Agarwal to lead its India operations, signaling a stronger focus on local EV expansion and strategy.

MarTech Mania: How Indian Brands Are Racing to Win You Over

  MarTech Mania: How Indian Brands Are Racing to Win You Over

  • by Brij Pahwa
  • Nov 7, 2025

India’s digital ad market surges as brands invest in MarTech and AI. From HUL’s Sangam to Flipkart’s IRIS, marketers fuse data, automation, and creativity to win consumers in 2025.

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