AI-driven ad fraud is escalating rapidly as generative bots mimic real users. Brands deploy advanced AI defenses to protect ad spend, security, and trust.
Google launches new AI ad tools to help retailers boost sales this holiday season with generative content, predictive targeting, and real-time campaign optimisation.
Google Ads now lets advertisers apply campaign recommendations directly from Gmail, streamlining ad management with one-click optimization.
Google launches AI-powered ad tools in India after tax repeal, enabling marketers to automate and optimize campaigns with generative AI features.
