First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.
Google has added AI-powered skills to Chrome, enabling users to save and reuse workflows for improved productivity.
OpenAI has introduced GPT-5.4 Cyber, a new AI model focused on advanced capabilities, as competition in the AI space continues to grow.
Practo has appointed Srijesh Kumar as Global CPTO, strengthening its leadership as it prepares for a potential IPO.
Google has simplified enhanced conversions in Ads, making it easier for marketers to improve tracking accuracy and campaign measurement.
HubSpot has launched an AI-powered AEO tool to help businesses optimise content for search, discovery, and AI-driven answer engines.
KFC India has appointed Suhayl Limbada as Chief Marketing Officer to lead brand strategy and customer engagement.
Moloco has launched an AI-powered CTV platform, enabling app marketers to access mobile-grade measurement and optimisation on connected TV.
Gupshup has launched SuperAgent, an AI platform designed to enable autonomous, scalable customer conversations across channels.
SonyLIV has appointed Prashant Iyer as Head of Marketing to lead brand strategy and drive growth across platforms.
