Hong Kong-based creator marketing platform DeiNai is expanding its international operations into the Middle East, introducing artificial intelligence-powered tools designed to help brands identify influencers, manage collaborations and measure campaign performance.
The expansion forms part of the company's broader strategy to develop its creator marketing platform across international markets, with a focus on automating processes that have traditionally relied on manual coordination and agency relationships.
DeiNai's platform uses AI to support influencer discovery, deal negotiations and campaign measurement. The company is targeting consumer brands that depend on visual storytelling and creator-led product experiences, alongside businesses seeking to enter overseas markets across Asia, Europe and North America.
The Middle East has emerged as an initial focus for the expansion, with Saudi Arabia serving as the company's regional base. DeiNai is positioning its technology in a market where creator marketing services are still developing and campaign execution frequently depends on direct relationships.
Shi Yi, Founder and CEO of DeiNai, said the company aims to use AI to make creator marketing more measurable and support decision-making at scale.
“At its core, the creator economy is built on trust. What DeiNai is doing is using AI to transform that trust into a measurable and predictable intelligence model, enabling brands to make smarter, data-driven decisions at scale,” Yi said.
Explaining the company's regional focus, Yi noted that influencer marketing infrastructure in Europe and North America is comparatively established, while the Middle East and North Africa region presents different operating conditions.
“In MENA, professional service providers remain scarce and campaign execution is still largely manual and relationship-based. That gap is precisely where an infrastructure play has room to build,” Yi said.
DeiNai's Saudi subsidiary will support its regional operations. The company is also working with a local marketing business on a creator marketing campaign linked to the AFC Asian Cup Saudi Arabia 2027.
The Hong Kong Trade Development Council (HKTDC) has supported the company's international expansion through business introductions and industry engagements. Its Dubai office facilitated meetings with channel partners and government contacts, alongside participation in forums, exhibitions and official events.
During a Hong Kong business delegation's visit to Saudi Arabia in October 2025, the RabbitPre group signed a memorandum of understanding with the technology arm of Hibobi, a regional mother-and-baby e-commerce platform.
The agreement covers AI-driven international marketing, digital content development and brand localisation across the Middle East and North Africa.
Hong Kong will continue to serve as DeiNai's principal hub for international expansion, commercialisation and regional coordination as the company develops its technology capabilities and customer base.
The expansion reflects DeiNai's focus on applying AI to influencer selection, campaign execution and performance measurement across markets. The company has not disclosed financial targets or a timeline for further regional launches.
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