Brands are using AI-generated influencers in social media campaigns, raising questions around disclosure, consumer trust and advertising rules.
AI shopping assistants are reshaping product discovery, but influencers continue to drive trust and inspiration. Here's how both are influencing purchase decisions.
Flipkart has joined Meta's affiliate programme, enabling creators to drive product discovery and earn commissions through Instagram and Facebook.
AI is reshaping affiliate marketing, but human trust, creator influence, and strategic partnerships continue to drive long-term performance and consumer confidence.
YouTube introduces AI powered discovery tools in its Creator Marketing Hub to help brands identify and collaborate with creators.
CreatorIQ appoints Senthil Kumaran as CTO to accelerate AI driven innovation in creator marketing and platform development.
Influencer marketing veteran Ted Murphy has launched COEY, an AI-first media technology company focused on automating large-scale content creation.
Comment-to-convert is reshaping social commerce as brands turn Instagram and YouTube comments into high-intent sales funnels with automated DMs.
As brands chase virality across reels, memes, and creators, many are winning attention but losing brand recall, exposing a growing gap between reach and real impact.
As consumer skepticism grows, brands are finding that real proof—screenshots, receipts, reviews, and DMs—builds more trust than polished ads, reshaping modern marketing strategies.
AI is revolutionizing influencer marketing in 2025, making it more data-driven, predictive, and authentic—enhancing discovery, engagement, and trust while keeping human creativity at its core.
Later launches AI-powered brand suitability insights to help marketers confidently choose creators aligned with their values and campaign goals.
