Google has promoted Abhinav Rastogi to lead global marketing for YouTube Shopping as the platform expands its commerce capabilities within the creator ecosystem.
Picsart has launched an AI assistant marketplace that allows creators to hire specialised AI agents for editing, design and content creation, signalling growth of the agent economy.
AI music platform Suno reaches 2 million paid subscribers and $300 million in annual recurring revenue.
Eloelo Group has elevated Nishant Kumar to Chief Marketing Officer as it sharpens brand, growth and creator-led engagement strategies across its social entertainment platform.
AI video startup Higgsfield has crossed $200 million in annual recurring revenue, marking one of the fastest growth trajectories in generative video technology.
Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.
Influencer marketing veteran Ted Murphy has launched COEY, an AI-first media technology company focused on automating large-scale content creation.
OpenAI CEO Sam Altman and designer Jony Ive are developing their first product together, focusing on addressing challenges faced by students and creators.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
Promptfluencers are emerging as a new creator class, sharing AI prompts that help professionals get better results from tools like ChatGPT, Midjourney and Firefly.
AI-generated screenshots from tools like ChatGPT are becoming social currency. This story explores how brands, creators, and marketers are leveraging the AI screenshot economy.
AI is revolutionizing influencer marketing in 2025, making it more data-driven, predictive, and authentic—enhancing discovery, engagement, and trust while keeping human creativity at its core.
Later launches AI-powered brand suitability insights to help marketers confidently choose creators aligned with their values and campaign goals.
