Bluesky has expanded its artificial intelligence-powered Attie platform, introducing new capabilities that allow users to create websites, games, quizzes, polls and other interactive experiences without relying on traditional software development skills.
The announcement was made at TechCrunch Disrupt 2026 on October 15, where Bluesky CEO Toni Schneider outlined the company's plans to make AI-assisted creation more accessible to everyday users and online communities.
Attie was initially introduced as an experimental platform that enabled users to create customised social media feeds using AI. The latest update extends its functionality beyond feed creation, allowing users to develop interactive digital experiences for individuals and communities.
The company is positioning the expansion around what Schneider described as social vibe coding, an approach that uses AI to help people build applications and online experiences through natural language instructions.
Unlike conventional AI coding tools that primarily focus on individual projects, Bluesky intends to support experiences designed for groups of users.
The applications and websites created through Attie will operate on the AT Protocol, the decentralised technology that underpins Bluesky and other applications within its wider social ecosystem, known as the Atmosphere.
According to the company, creators will be connected to their AT Protocol identities when using Attie. The platform will also suggest potential projects based on information available through their public Bluesky profiles.
Users will have the option to bring their own AI models or work with open-weight alternatives when developing projects through the platform.
Bluesky COO Rose Wang highlighted distribution as an important part of the offering. Applications created through Attie will be able to reach users within Bluesky's existing network rather than requiring creators to establish an audience independently.
The social platform currently has approximately 47 million registered users, although it has experienced challenges in maintaining engagement as some users have returned to competing platforms.
The expansion forms part of Bluesky's broader strategy to encourage participation across its network by supporting developers, creators and smaller communities.
The company is also working on introducing private data capabilities to the AT Protocol. Schneider said the functionality is currently undergoing alpha testing, with a wider rollout planned before the end of 2026.
The proposed feature is intended to address developer demand for additional privacy capabilities within applications built on the decentralised protocol.
The developments come as AI-assisted software creation gains attention across the technology industry, with platforms introducing tools that simplify the process of building digital products.
For Bluesky, the expanded Attie platform provides another way to encourage users to participate beyond conventional social media posting and feed consumption.
The company has not disclosed a specific monetisation model for the new creation tools. The announcement centres on expanding creative functionality, supporting community-led applications and connecting AI-generated experiences with Bluesky's existing social network.
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