The Dubai-based venture will begin with AI-powered background music management, with plans to expand into climate optimisation and scent technologies.
Former media and technology executive Nikhil Gandhi has launched VYYB AI Technologies Ltd, a UAE-based artificial intelligence venture focused on managing sensory experiences across commercial environments. The company will initially offer AI-powered background music solutions, with plans to expand into climate optimisation and contextual scent management.
Headquartered at the DIFC Dubai AI Campus, VYYB AI aims to develop technology that enables businesses to manage elements of their physical spaces according to operational requirements, customer context and brand positioning.
The launch marks Gandhi's transition into entrepreneurship after more than 26 years in corporate leadership across media, entertainment and technology.
The company's first offering, VYYB SONIC, focuses on AI-powered commercial background music management. The solution is intended for businesses operating physical venues, including retail stores, restaurants, hospitality establishments and other customer-facing spaces.
VYYB AI is also developing two additional solutions, VYYB ATMOS and VYYB AURA. While ATMOS will focus on climate optimisation, AURA is being designed for contextual scent management.
Over time, the company plans to integrate these capabilities into a proposed platform called VYYB AMBIENCE, which would bring different aspects of sensory management together within a single technology ecosystem.
The venture is based on the premise that businesses have traditionally invested in visual design and branding while managing factors such as music, temperature and scent through separate systems.
VYYB AI intends to explore how artificial intelligence can make these environmental elements more responsive to the requirements of individual commercial establishments.
Commenting on the launch, Gandhi, Founder and CEO of VYYB AI Technologies Ltd, said, "Throughout my career, I have seen how technology can change the way businesses operate and engage with people. With VYYB AI, I saw an opportunity to apply that thinking to physical spaces, an area where I believe there is still considerable scope for innovation."
Gandhi has previously held senior leadership positions at TikTok, MX Player, The Walt Disney Company and Times Network. His professional experience spans audience development, advertising, monetisation, distribution and commercial strategy.
In 2026, he also completed the Applied Agentic AI programme at the Massachusetts Institute of Technology.
The company is beginning operations in the UAE while outlining ambitions to serve commercial establishments across international markets.
Its planned technology portfolio connects artificial intelligence with the management of physical customer environments, an area relevant to businesses seeking to coordinate in-store experiences with their broader brand strategies.
The company has not disclosed a commercial rollout timeline for its planned climate and scent solutions.
For now, VYYB SONIC represents its initial entry into the market, while the proposed VYYB AMBIENCE platform outlines its longer-term direction in AI-enabled sensory management.
Former TikTok and Disney executive Nikhil Gandhi launches VYYB AI Technologies in Dubai, focusing on AI-powered music, climate and scent management for commercial spaces.
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