How does Korean food become a repeat craving? GTGO India CEO Mahesh Reddy discusses how customer experience, authentic flavours and consistency influence repeat orders.
How can brands turn app downloads into customer loyalty? Industry leaders explain how personalisation, seamless experiences and consistent value drive app retention.
How does food packaging influence customer trust? Industry leaders explain how advanced packaging technology preserves freshness, ensures quality and strengthens brand loyalty.
From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.
Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
Nikhil Gandhi launches Dubai-based VYYB AI, introducing AI-powered background music management with plans for climate optimisation and contextual scent solutions.
From snack packaging to building surfaces, discover how Caesarstone, Troo Good, IndoBevs and Wozoyo use design to shape customer experience and brand identity.
OpenAI, Google and Meta are developing persistent AI agents that work beyond chatbots, reshaping search, shopping, marketing, customer engagement and digital privacy.
How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
AI is making marketing faster, but is it delivering better results? Research reveals gaps in creativity, personalisation, customer experience and measurable ROI.
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
CX leaders explain how understanding, ease, trust and ownership across every touchpoint can turn customer uncertainty into long-term confidence and loyalty.
IndusInd General Insurance’s Gaurav Srivastava discusses his career journey, customer-first CX, AI, self-service and the changing expectations of insurance customers.
Adobe is bringing customer experience intelligence and creative workflows into ChatGPT, connecting enterprise data, AI agents and Adobe Express.
Gnani AI has expanded its Ascent partner programme to the Middle East, bringing Voice AI, Agent Assist and speech analytics to GCC enterprises.
Mixpanel has launched Agent Intelligence to help businesses track AI agent behaviour, task completion and interactions alongside human user and product analytics.
Microsoft has launched three real-time AI speech models for transcription and voice generation, targeting contact centres, customer service and conversational agents.
DoorDash has opened its first India office in Hyderabad with 500 professionals and plans to expand the workforce to more than 3,000 within two years.
Salesforce is acquiring Listen Labs, an AI customer research platform that automates interviews, analysis and simulations across more than 120 languages.
Customer loyalty is moving beyond points and discounts as brands focus on consistent experiences, personalisation, product quality, AI and easier customer journeys.
Adobe has become the NHL’s Official Creative, Marketing and AI Partner, bringing GenStudio, Experience Platform and AI tools to fan engagement.
Girikon.AI says GirikVoice now handles over 100,000 calls daily and can analyse up to one million minutes of enterprise voice conversations each day.
Sanjay Trehan explores how AI, first-party data, hyper-personalisation and MarTech-AdTech convergence are reshaping modern customer experiences.
yuu and dentsu Hong Kong have launched yuu-moji, an AI-powered campaign that turns members' interests and everyday moments into personalised digital identities.
Orient Electric has appointed Sandhya Biswas as Chief Marketing and Customer Experience Officer, bringing nearly 20 years of consumer and brand experience.
Mahindra Manulife has appointed Ruchika Malhan Varma as CMCO to lead marketing, customer experience, digital growth, partnerships and AI enablement.
Swiggy's CREW has entered the travel segment with an AI-backed concierge service offering trip planning, bookings, recommendations and on-trip assistance.
Gupshup has launched a self-serve Voice AI platform that lets enterprises build multilingual AI agents for support, sales, payments and operational calls.
HubSpot’s Adarsh Noronha explains how AI, Loop Marketing and human-led strategy can help Indian businesses adapt to fragmented buyer journeys and drive growth.
Blue Machines AI launches FLOE, an evaluation framework designed to assess how voice AI systems detect and handle language switching in multilingual conversations.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
Firstsource has partnered with Cresta to combine AI agents, human-agent assistance and conversation intelligence with enterprise CX integration and operations.
Tech Mahindra has launched its new sonic identity, “TechM Ting,” extending its Scale at Speed brand promise across digital, physical and AI-driven touchpoints.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
IKEA has redeployed 8,500 call centre employees into new roles after AI automated routine customer service tasks, focusing on reskilling rather than job cuts.
Yellow.ai will go public through a $550 million merger with BlueRock Acquisition Corp, strengthening its enterprise agentic AI platform and global expansion plans.
Sampath Bank has appointed Milinda Weerasinghe as Chief Marketing Officer to lead its marketing strategy, brand growth and digital customer engagement initiatives.
Telekom Srbija is deploying SAS AI and Customer Intelligence 360 to modernise customer engagement, campaign management and personalised marketing.
Dentsu India has elevated Maya Nair to Senior Vice President, strengthening its leadership team as the network expands its integrated marketing and business transformation capabilities.
Kotak Mahindra Bank's marketing head Kedar Ravangave has exited the bank and moved into an AI transformation role, reflecting the growing convergence of marketing and artificial intelligence.
Uber has cut 10% of its customer service workforce as it expands AI adoption, marking the company's first direct link between AI strategy and workforce restructuring.
How AI is transforming the CMS into the foundation for AI search, agentic experiences and structured brand content across digital channels.
Excitel Broadband has appointed Aditya Jain as Chief Marketing Officer to lead brand strategy, digital marketing and customer growth initiatives.
Myntra is expanding AI across seller onboarding, product discovery and customer support to improve operational efficiency and personalise the shopping experience.
JSW Paints has launched an AI powered Paint Visualizer that helps homeowners preview colours and receive personalised recommendations before painting.
