Swiggy's CREW has entered the travel segment with an AI-backed concierge service offering trip planning, bookings, recommendations and on-trip assistance.
Gupshup has launched a self-serve Voice AI platform that lets enterprises build multilingual AI agents for support, sales, payments and operational calls.
HubSpot’s Adarsh Noronha explains how AI, Loop Marketing and human-led strategy can help Indian businesses adapt to fragmented buyer journeys and drive growth.
Blue Machines AI launches FLOE, an evaluation framework designed to assess how voice AI systems detect and handle language switching in multilingual conversations.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
Firstsource has partnered with Cresta to combine AI agents, human-agent assistance and conversation intelligence with enterprise CX integration and operations.
Tech Mahindra has launched its new sonic identity, “TechM Ting,” extending its Scale at Speed brand promise across digital, physical and AI-driven touchpoints.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
IKEA has redeployed 8,500 call centre employees into new roles after AI automated routine customer service tasks, focusing on reskilling rather than job cuts.
Yellow.ai will go public through a $550 million merger with BlueRock Acquisition Corp, strengthening its enterprise agentic AI platform and global expansion plans.
Sampath Bank has appointed Milinda Weerasinghe as Chief Marketing Officer to lead its marketing strategy, brand growth and digital customer engagement initiatives.
Telekom Srbija is deploying SAS AI and Customer Intelligence 360 to modernise customer engagement, campaign management and personalised marketing.
Dentsu India has elevated Maya Nair to Senior Vice President, strengthening its leadership team as the network expands its integrated marketing and business transformation capabilities.
Kotak Mahindra Bank's marketing head Kedar Ravangave has exited the bank and moved into an AI transformation role, reflecting the growing convergence of marketing and artificial intelligence.
Uber has cut 10% of its customer service workforce as it expands AI adoption, marking the company's first direct link between AI strategy and workforce restructuring.
How AI is transforming the CMS into the foundation for AI search, agentic experiences and structured brand content across digital channels.
Excitel Broadband has appointed Aditya Jain as Chief Marketing Officer to lead brand strategy, digital marketing and customer growth initiatives.
Myntra is expanding AI across seller onboarding, product discovery and customer support to improve operational efficiency and personalise the shopping experience.
JSW Paints has launched an AI powered Paint Visualizer that helps homeowners preview colours and receive personalised recommendations before painting.
Mercedes-Benz India has promoted Nandita Godbole to Head of Marketing, strengthening its leadership as it expands digital and customer focused marketing initiatives.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
Nurix AI has acquired Verloop to expand its enterprise AI platform, combining voice and chat capabilities to strengthen customer engagement solutions.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
IKEA India has appointed Jessamine Avila as Chief Marketing Officer to lead brand strategy, customer engagement and omnichannel marketing growth.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
Veeam has appointed Mika Yamamoto as Chief Marketing and Customer AI Officer to strengthen AI driven customer engagement and global marketing.
Adobe has expanded its agentic AI ecosystem through new partnerships with WPP, Accenture, Omnicom and Stagwell to automate enterprise marketing workflows.
SBI has launched AI-powered digital journeys, a new agentic AI assistant and enhanced YONO features to strengthen retail and business banking.
Manago AI, formerly SALESmanago, has launched a new brand identity and agentic AI capabilities to help enterprises automate and personalise marketing.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Gnani.ai has launched Prisma v2.5, a speech-to-text model trained on Indic speech data to improve voice AI accuracy for Indian enterprises.
Gap is expanding its AI strategy through partnerships with Google Cloud, Zeta and Publicis Sapient to modernise retail operations and marketing.
Shopee is partnering with OpenAI to integrate ChatGPT Shopping, bringing AI-powered product discovery and recommendations to users.
Respond.io has raised $62.5 million to expand its AI-powered customer messaging platform and pursue acquisitions in North America and Europe.
AI startups are flooding the martech sector, but growing competition, valuation concerns and ROI pressures are testing which companies can deliver lasting value.
Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
India is leading global AI transformation in marketing, with marketers adopting AI faster than global peers and reporting stronger business impact, says BCG.
Apple has unveiled Poke, its first AI agent for Messages for Business, designed to help brands automate customer interactions.
Meta has launched its AI agent for WhatsApp Business globally, enabling companies to automate customer interactions and support business growth.
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
APIs are emerging as the backbone of modern martech, powering AI, personalization, customer data flows and real-time decision-making across connected platforms.
Optimizely and Deloitte Digital have partnered to help businesses accelerate AI-powered marketing and customer experience transformation.
Crystal Cruises is expanding its luxury travel strategy with personalised digital experiences and premium customer engagement initiatives.
MakeMyTrip has upgraded its AI travel assistant Myra with end-to-end booking features to simplify trip planning and customer support.
TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.
Businesses are simplifying martech stacks and adopting AI-driven tools to improve marketing efficiency and customer engagement.
Martech is shifting toward emotional metadata, using AI to analyse tone and customer intent beyond clicks and conversions.
Mahindra Group has appointed Shuchi Suri as Executive Vice President to lead its Mahindra Experiences vertical.
