Uber has cut 10% of its customer service workforce as it expands AI adoption, marking the company's first direct link between AI strategy and workforce restructuring.
How AI is transforming the CMS into the foundation for AI search, agentic experiences and structured brand content across digital channels.
Excitel Broadband has appointed Aditya Jain as Chief Marketing Officer to lead brand strategy, digital marketing and customer growth initiatives.
Myntra is expanding AI across seller onboarding, product discovery and customer support to improve operational efficiency and personalise the shopping experience.
JSW Paints has launched an AI powered Paint Visualizer that helps homeowners preview colours and receive personalised recommendations before painting.
Mercedes-Benz India has promoted Nandita Godbole to Head of Marketing, strengthening its leadership as it expands digital and customer focused marketing initiatives.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
Nurix AI has acquired Verloop to expand its enterprise AI platform, combining voice and chat capabilities to strengthen customer engagement solutions.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
IKEA India has appointed Jessamine Avila as Chief Marketing Officer to lead brand strategy, customer engagement and omnichannel marketing growth.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
Veeam has appointed Mika Yamamoto as Chief Marketing and Customer AI Officer to strengthen AI driven customer engagement and global marketing.
Adobe has expanded its agentic AI ecosystem through new partnerships with WPP, Accenture, Omnicom and Stagwell to automate enterprise marketing workflows.
SBI has launched AI-powered digital journeys, a new agentic AI assistant and enhanced YONO features to strengthen retail and business banking.
Manago AI, formerly SALESmanago, has launched a new brand identity and agentic AI capabilities to help enterprises automate and personalise marketing.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Gnani.ai has launched Prisma v2.5, a speech-to-text model trained on Indic speech data to improve voice AI accuracy for Indian enterprises.
Gap is expanding its AI strategy through partnerships with Google Cloud, Zeta and Publicis Sapient to modernise retail operations and marketing.
Shopee is partnering with OpenAI to integrate ChatGPT Shopping, bringing AI-powered product discovery and recommendations to users.
Respond.io has raised $62.5 million to expand its AI-powered customer messaging platform and pursue acquisitions in North America and Europe.
AI startups are flooding the martech sector, but growing competition, valuation concerns and ROI pressures are testing which companies can deliver lasting value.
Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
India is leading global AI transformation in marketing, with marketers adopting AI faster than global peers and reporting stronger business impact, says BCG.
Apple has unveiled Poke, its first AI agent for Messages for Business, designed to help brands automate customer interactions.
Meta has launched its AI agent for WhatsApp Business globally, enabling companies to automate customer interactions and support business growth.
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
APIs are emerging as the backbone of modern martech, powering AI, personalization, customer data flows and real-time decision-making across connected platforms.
Optimizely and Deloitte Digital have partnered to help businesses accelerate AI-powered marketing and customer experience transformation.
Crystal Cruises is expanding its luxury travel strategy with personalised digital experiences and premium customer engagement initiatives.
MakeMyTrip has upgraded its AI travel assistant Myra with end-to-end booking features to simplify trip planning and customer support.
TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.
Mahindra has deployed AI voice agents for the XUV 7XO launch as brands accelerate adoption of conversational AI systems.
Businesses are simplifying martech stacks and adopting AI-driven tools to improve marketing efficiency and customer engagement.
The global martech market could hit $2.84 trillion by 2034 as AI, automation, and cloud technologies transform customer engagement.
Martech is shifting toward emotional metadata, using AI to analyse tone and customer intent beyond clicks and conversions.
Mahindra Group has appointed Shuchi Suri as Executive Vice President to lead its Mahindra Experiences vertical.
Tata Motors has appointed Pallav Singh to a martech and AI role as it strengthens its digital and data-driven marketing capabilities.
AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.
Gupshup has launched SuperAgent, an AI platform designed to enable autonomous, scalable customer conversations across channels.
Lenovo has deployed an AI data agent to enhance marketing, user experience, and e-commerce operations across its platforms.
Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.
Oracle launches five agentic AI applications to automate and improve customer experience across marketing, sales, and service functions.
AI chatbots in 2026 are evolving into intelligent agents, helping brands drive customer experience, resolution, and conversions across digital channels.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
Cyberclick and HubSpot hosted a London event to explore how AI is shaping the future of CRM and customer engagement.
Boost.ai has launched Adaptive Voice, a technology designed to enable dynamic voice interactions for agentic AI systems in enterprise customer engagement.
India’s enterprise leaders discuss unified, AI-driven customer experience at MarTechAI’s executive roundtable, highlighting composable MarTech, integrated data platforms, and AI-powered growth.
Burger King is testing an AI assistant to monitor customer interactions and enhance service quality across select outlets.
AI agents are helping marketers improve ROI and bridge the customer experience gap by enabling adaptive automation and data-driven personalisation.
Firstsource has partnered with Prosper.ai to scale enterprise voice AI solutions, focusing on automation, customer engagement and operational efficiency.
