AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.
AI social agents are transforming brand management by automating replies, monitoring sentiment and optimizing content and media decisions across platforms in real time.
AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.
AI is reshaping Indian retail with autonomous journeys across discovery, service, logistics, and stores, blending automation with human experience.
Digital-first car and property buyers are reshaping India’s auto and real estate funnels. Martech, CRM, AI and WhatsApp journeys now drive discovery, qualification and conversions.
AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.
Paytm launches an AI-powered travel assistant and a gold-backed loyalty program, enabling users to redeem reward points for digital gold.
The global AI in luxury customer experience market is expanding rapidly as brands like IBM, Salesforce, and Microsoft lead innovations in personalized, high-end digital engagement.
Infosys unveils AI-powered Customer Experience Suite for Salesforce to enhance marketing, sales, and service operations through intelligent automation and personalization.
NTT Data partners with AWS to deliver AI-powered contact center solutions worldwide, enhancing customer engagement with scalable, cloud-native technology.
Oracle introduces AI agents in Fusion Cloud to help marketing, sales and service teams improve efficiency, unlock revenue and enhance customer experience.
Verizon’s CX Annual Insights report finds 88% of consumers prefer human-led service over AI, with frustrations around hand-offs and personalization gaps. The future of CX lies in AI-human balance.
CMO Council’s latest report finds marketers confident in martech’s future, though many advanced features remain underutilized due to integration and training challenges.
Sprinklr introduces AI agents across marketing, customer service, and CCaaS to enhance efficiency, personalization, and enterprise customer engagement.
Klaviyo introduces AI-powered agents to streamline marketing automation and customer service, enabling retailers to personalize campaigns and improve customer experiences.
AI-driven personalization is driving customers away as over-targeted marketing sparks fatigue, privacy concerns, and trust issues, pushing brands to rethink strategies.
Generative AI is transforming customer listening in 2025, enabling real-time insights, empathetic engagement, and smarter decision-making across industries.
Brands are embracing AI to improve CX, but risk losing empathy. Experts stress the need for balancing automation with human-first approaches to build lasting trust.
Cisco partners with ElevenLabs to enhance Webex AI Agent with realistic multilingual voice capabilities, advancing AI-driven customer experience.
