Apple has unveiled Poke, its first AI agent for Messages for Business, designed to help brands automate customer interactions.
Meta has launched its AI agent for WhatsApp Business globally, enabling companies to automate customer interactions and support business growth.
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
APIs are emerging as the backbone of modern martech, powering AI, personalization, customer data flows and real-time decision-making across connected platforms.
Optimizely and Deloitte Digital have partnered to help businesses accelerate AI-powered marketing and customer experience transformation.
Crystal Cruises is expanding its luxury travel strategy with personalised digital experiences and premium customer engagement initiatives.
MakeMyTrip has upgraded its AI travel assistant Myra with end-to-end booking features to simplify trip planning and customer support.
TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.
Mahindra has deployed AI voice agents for the XUV 7XO launch as brands accelerate adoption of conversational AI systems.
Businesses are simplifying martech stacks and adopting AI-driven tools to improve marketing efficiency and customer engagement.
The global martech market could hit $2.84 trillion by 2034 as AI, automation, and cloud technologies transform customer engagement.
Martech is shifting toward emotional metadata, using AI to analyse tone and customer intent beyond clicks and conversions.
Mahindra Group has appointed Shuchi Suri as Executive Vice President to lead its Mahindra Experiences vertical.
Tata Motors has appointed Pallav Singh to a martech and AI role as it strengthens its digital and data-driven marketing capabilities.
AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.
Gupshup has launched SuperAgent, an AI platform designed to enable autonomous, scalable customer conversations across channels.
Lenovo has deployed an AI data agent to enhance marketing, user experience, and e-commerce operations across its platforms.
Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.
Oracle launches five agentic AI applications to automate and improve customer experience across marketing, sales, and service functions.
AI chatbots in 2026 are evolving into intelligent agents, helping brands drive customer experience, resolution, and conversions across digital channels.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
Cyberclick and HubSpot hosted a London event to explore how AI is shaping the future of CRM and customer engagement.
Boost.ai has launched Adaptive Voice, a technology designed to enable dynamic voice interactions for agentic AI systems in enterprise customer engagement.
India’s enterprise leaders discuss unified, AI-driven customer experience at MarTechAI’s executive roundtable, highlighting composable MarTech, integrated data platforms, and AI-powered growth.
Burger King is testing an AI assistant to monitor customer interactions and enhance service quality across select outlets.
AI agents are helping marketers improve ROI and bridge the customer experience gap by enabling adaptive automation and data-driven personalisation.
Firstsource has partnered with Prosper.ai to scale enterprise voice AI solutions, focusing on automation, customer engagement and operational efficiency.
Yellow.ai has launched Nexus, a universal agentic interface designed to help enterprises deploy, manage and scale AI agents across customer experience and operations.
As consumers turn to AI instead of Google, conversational search is reshaping brand discovery in India forcing marketers across FMCG, retail, fashion, and BFSI to rethink visibility.
Havas CX India has appointed Amandeep Singh Kochar as EVP Experience Strategy and Martech Head, reinforcing its focus on customer experience, data and technology-led transformation.
From AI adoption and data privacy to martech complexity and ROI pressure, CMOs face five critical challenges shaping marketing’s future.
As consumers avoid interruption, brands are shifting from push to pull marketing. Here’s how customer-first strategies are powering modern brand growth.
AI-powered tools are enabling consumers to generate sharper, more persuasive complaints, forcing brands to rethink customer service, trust, and response strategies in the age of generative AI.
Zepto Cafe has introduced AI-powered ordering, allowing customers to place food orders using AI models as part of its push toward faster and more intuitive commerce.
AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.
AI social agents are transforming brand management by automating replies, monitoring sentiment and optimizing content and media decisions across platforms in real time.
AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.
AI is reshaping Indian retail with autonomous journeys across discovery, service, logistics, and stores, blending automation with human experience.
Digital-first car and property buyers are reshaping India’s auto and real estate funnels. Martech, CRM, AI and WhatsApp journeys now drive discovery, qualification and conversions.
AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.
Paytm launches an AI-powered travel assistant and a gold-backed loyalty program, enabling users to redeem reward points for digital gold.
The global AI in luxury customer experience market is expanding rapidly as brands like IBM, Salesforce, and Microsoft lead innovations in personalized, high-end digital engagement.
Infosys unveils AI-powered Customer Experience Suite for Salesforce to enhance marketing, sales, and service operations through intelligent automation and personalization.
NTT Data partners with AWS to deliver AI-powered contact center solutions worldwide, enhancing customer engagement with scalable, cloud-native technology.
Oracle introduces AI agents in Fusion Cloud to help marketing, sales and service teams improve efficiency, unlock revenue and enhance customer experience.
Verizon’s CX Annual Insights report finds 88% of consumers prefer human-led service over AI, with frustrations around hand-offs and personalization gaps. The future of CX lies in AI-human balance.
CMO Council’s latest report finds marketers confident in martech’s future, though many advanced features remain underutilized due to integration and training challenges.
Sprinklr introduces AI agents across marketing, customer service, and CCaaS to enhance efficiency, personalization, and enterprise customer engagement.
Klaviyo introduces AI-powered agents to streamline marketing automation and customer service, enabling retailers to personalize campaigns and improve customer experiences.
AI-driven personalization is driving customers away as over-targeted marketing sparks fatigue, privacy concerns, and trust issues, pushing brands to rethink strategies.
