Oracle has announced the launch of new AI agents designed to enhance marketing, sales and service operations across its Fusion Cloud Applications suite. The move marks an expansion of Oracle’s ongoing investments in artificial intelligence, aimed at giving business leaders new ways to improve efficiency, streamline processes and unlock revenue opportunities.
The AI agents are built to work seamlessly within existing workflows and help professionals manage tasks that traditionally consume time and resources. By automating parts of the customer journey, the agents promise to provide faster responses, generate insights, and allow teams to focus more on strategy and customer engagement rather than routine tasks.
Oracle highlighted that these agents will be available to marketing leaders to refine campaigns, identify the right target audiences and optimize messaging across channels. In sales, the agents are expected to reduce administrative overhead, allowing sales teams to concentrate on building relationships and closing deals. For customer service, the AI agents will enable faster query resolution, better knowledge management and more consistent customer interactions.
Steve Miranda, executive vice president of applications development at Oracle, said the new tools are designed with real business use cases in mind. By embedding AI agents into the core of Fusion Cloud, Oracle is aiming to make advanced AI accessible and practical for everyday operations, moving beyond experimentation and into enterprise adoption at scale.
The company emphasized that the agents are not generic solutions but tailored to the workflows of specific business functions. For instance, in marketing, the agents can analyze customer data to help teams run more effective campaigns. In sales, they can automatically update records and provide recommendations on next best actions. In service, they can assist agents with real-time guidance to resolve issues quickly and accurately.
This launch comes at a time when enterprises are increasingly looking for trustworthy AI solutions that balance innovation with governance. Oracle noted that its AI offerings are backed by strong privacy and security features, ensuring that data is handled responsibly while generating insights. The integration into Fusion Cloud also means that enterprises can leverage AI without deploying separate systems, lowering complexity and improving adoption.
Industry analysts view this announcement as part of Oracle’s broader push to differentiate itself in a competitive enterprise software market. With rivals such as Microsoft, Salesforce and SAP also embedding AI into their platforms, the challenge lies in delivering solutions that not only demonstrate technical capabilities but also provide measurable business outcomes. Oracle’s focus on role-specific agents reflects its strategy of aligning innovation with customer needs.
For business leaders, the potential benefits of Oracle’s AI agents are significant. In marketing, improved personalization and data-driven targeting could boost campaign returns. In sales, the reduction of manual work could increase productivity and help teams respond faster to opportunities. In service, customers could see shorter wait times and higher satisfaction rates. By covering these core areas, Oracle is addressing functions that directly influence revenue growth and customer loyalty.
Oracle has been steadily advancing its AI portfolio over the past few years, and the introduction of agents adds another layer to its platform. By making AI tools available within Fusion Cloud, Oracle is betting on adoption through simplicity and integration, allowing organizations to use AI capabilities without major disruptions to existing processes.
The company’s timing also reflects broader market trends. Businesses are under pressure to improve efficiency amid economic uncertainty, and AI is being increasingly seen as a way to deliver more with fewer resources. At the same time, customer expectations continue to rise, making the ability to deliver fast, accurate and personalized interactions more critical than ever.
Oracle’s positioning of the AI agents as practical business tools rather than experimental technologies may help increase confidence among enterprises that have been cautious about AI adoption. The agents are designed to support human decision-making rather than replace it, a point that aligns with the growing demand for responsible AI in the enterprise.
As AI adoption accelerates across industries, Oracle’s move demonstrates how leading technology providers are reshaping business applications to meet the evolving needs of marketing, sales and service teams. The new AI agents are expected to become available to customers globally, reinforcing Oracle’s strategy to help organizations embrace AI as an integral part of their operations.