Xactly and ServiceNow have launched agent-to-agent AI integration to automate and optimise revenue operations.
AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
Indian startup Emergent has entered the AI agent space with a platform focused on coding workflows and automation.
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Pomo, founded by ex-DeepMind and Databricks engineers, introduces AI agents to automate complex marketing decisions and workflows.
AI chatbots in 2026 are evolving into intelligent agents, helping brands drive customer experience, resolution, and conversions across digital channels.
HubSpot introduces outcome-based pricing for its Breeze AI agents, aligning costs with performance and measurable results.
Qualys has launched an AI agent to automate vulnerability validation and remediation in cybersecurity operations.
Alibaba launches Accio AI agent platform to automate workplace tasks and enhance enterprise productivity.
Oracle has upgraded its cloud software to support AI agents, aiming to automate enterprise workflows and improve operational efficiency.
Zeta Global launches Athena, an AI powered marketing agent designed to improve enterprise marketing workflows and automation.
GitAgent aims to unify fragmented AI agent frameworks, simplifying development and deployment across platforms like LangChain and AutoGen.
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
WordPress.com now allows AI agents to write, edit and publish content, enabling automated workflows and faster content creation.
Verbaflo has raised $7 million in a seed round led by Pi Labs to expand its conversational AI platform and support enterprise automation and communication.
Hexaware has launched AgentVerse, a platform with 600 AI agents designed to support enterprise automation, enhance productivity and streamline business operations.
CometChat has raised $6.5 million to expand its AI agents and enhance communication platforms, focusing on automation and real time user engagement.
Shoplazza has adopted an agentic commerce architecture to enable AI driven e-commerce operations, allowing businesses to automate workflows and enhance customer engagement.
Mozilla has proposed a future where billions of people use personal AI agents, promoting a decentralised approach to artificial intelligence and greater user control online.
Alibaba has launched an OpenClaw app to simplify the deployment of autonomous AI agents, as Chinese tech companies race to build platforms around the rapidly growing technology.
Razorpay partners with Anthropic to build AI agents using Claude, aiming to automate payment operations and financial workflows for businesses.
OpenAI has acquired AI security startup Promptfoo to strengthen testing and safety measures for AI agents and generative AI systems.
AWS introduces agent plugins to help developers connect AI agents with enterprise tools, enabling automated workflows and advanced AI driven applications.
Siteimprove unveils AI agents to improve enterprise website search accuracy and automate digital accessibility compliance across large-scale digital properties.
Enterprises are architecting AI agents into martech stacks to enhance automation, data integration and campaign performance.
Read AI launches an email based digital twin to automate scheduling and routine inbox responses for professionals.
Atlassian introduces AI agents in Jira to enable enterprise scale human AI collaboration and workflow automation.
Augmentir expands its Augie industrial AI suite with new AI agents designed to improve manufacturing operations and connected worker productivity.
AI agents are helping marketers improve ROI and bridge the customer experience gap by enabling adaptive automation and data-driven personalisation.
OpenAI partners with Pine Labs to build agentic commerce in India by embedding AI agents into payment systems, enabling autonomous commerce tasks.
Moonshot AI has launched Kimi-Claw on Kimi.com, integrating native OpenClaw support, community skills and expanded cloud storage.
OpenAI has launched the Responses API, enabling developers to build persistent AI agents capable of managing tasks and controlling compute workflows.
Oracle has launched role based AI agents for marketing, sales and service teams, embedding AI directly into enterprise workflows.
Cloudflare has released Moltworker, a serverless solution that lets personal AI agents run on its edge infrastructure without requiring dedicated hardware.
OpenAI has launched Frontier, a new platform designed to help enterprises deploy, govern and scale AI agents across business workflows securely.
Scott Brinker explains why AI agents are now real in MarTech, how customer-side AI is reshaping discovery, why data readiness matters, and what CMOs should expect as stacks evolve in 2026.
WordPress launched a new AI agent skill for its Playground CLI that helps automate testing and verification of code, offering developers faster and more efficient workflows.
AI assistants are beginning to form their own social networks, highlighting a shift toward autonomous agent interaction and raising new questions around governance and control.
From AI agents and predictive measurement to workflow redesign and responsible AI, these 10 trends will shape how marketing works next.
OpenAI is asking contractors to upload real work samples from past and current jobs to help train and evaluate advanced AI models.
AI agent startup Artisan has returned to LinkedIn after a temporary ban, highlighting growing platform scrutiny of autonomous AI tools.
Infosys plans to deploy Cognition’s AI software engineer Devin across enterprises, reflecting growing adoption of autonomous AI in software development.
As AI agents enter marketing workflows, agentic metadata is emerging as a critical layer for transparency, governance, and scalable AI-powered martech stacks.
Salesforce says its AI agent strategy is focused on productivity and growth, rejecting claims that staff are being replaced by artificial intelligence.
OpenAI CEO Sam Altman acknowledges growing concerns around AI agents as models display increasing autonomy and unexpected behaviour.
Venture capital investors expect AI agents, selective IPOs and evolving funding models to shape technology markets and startup growth in 2026.
Google has launched CC, an AI agent aimed at managing email and daily tasks, signalling a push toward autonomous assistants embedded into everyday workflows.
India’s leading CMOs are shifting from building complex martech stacks to orchestrating AI-driven platforms, focusing on scalability, personalization, ROI, and experience-led growth.
Aionos expands multimodal AI and agent based solutions as its CTO forecasts rapid adoption across healthcare and enterprise sectors.
Martech for 2026 report launched: 127 pages covering AI agents, context engineering, automation models, vibe coding, Martech Ops 3.0, and the future of AI-driven marketing workflows.
