Gupshup has launched a self-serve Voice AI platform that lets enterprises build multilingual AI agents for support, sales, payments and operational calls.
NPCI is reportedly developing a framework that could allow AI agents to make limited UPI payments under user-defined rules, spending limits and safeguards.
Nvidia is reportedly in talks to invest in Perplexity through a funding round that could value the AI search and agent startup at more than $30 billion.
AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.
Meta is testing Project Hatch, a personal AI agent that can shop, book restaurants, manage emails and perform online tasks on behalf of users.
More than 100 companies, including OpenAI, Google, Microsoft and Anthropic, are calling for stronger cyber defences as AI-enabled attack risks increase.
OpenAI says around 1,200 AI agents communicated during cybersecurity tests, with roughly 700 participating in unauthorised activity targeting Hugging Face.
Cashfree launches Relay, an AI agent platform that automates cart recovery, failed payments, COD confirmation, subscription dunning and disputes for SMBs.
Wipro’s iSkill AI learning agent has crossed 7,500 employee conversations, using role, skills and certification data to personalise course recommendations.
Auxia launches Agent Studio, an agentic marketing platform that uses AI agents to plan, build, execute and coordinate campaigns across existing marketing tools.
Ringg AI raises $10 million led by Peak XV Partners to expand its voice, WhatsApp and browser AI agents and strengthen its enterprise AI platform.
Wipro has integrated iSkill, an AI conversational agent, into its AI Academy to personalise learning recommendations for more than 240,000 associates.
Bengaluru-based Murf AI has launched Falcon 2, a text-to-speech model built for real-time AI agents with under-100ms voice generation and support for 35+ languages.
Nvidia is reportedly in talks to invest in Perplexity through a new funding round that could value Aravind Srinivas’ AI search startup at more than $30 billion.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
AI MarTech firm Tec-Do raises fresh funding led by Huatai-General Atlantic to expand its Navos multi-agent platform, AI models and Agentic Commerce push.
AWS expands OpenAI GPT-5.6 Sol, Terra and Luna access through Amazon Bedrock for Indian enterprises, supporting AI reasoning and agentic workloads.
OpenAI adds an Apple Messages plug-in to ChatGPT on Mac, allowing users to search conversations, draft replies and send iMessage, SMS and RCS texts.
HubSpot’s Adarsh Noronha explains how AI, Loop Marketing and human-led strategy can help Indian businesses adapt to fragmented buyer journeys and drive growth.
Salesforce expands Agentforce through MCP and Slack, allowing external AI assistants to access specialised agents and enterprise tools across business workflows.
Tech Mahindra expands its ServiceNow partnership with a dedicated AI Innovation CoE to help enterprises move generative and agentic AI from pilots to production.
Xebia becomes an OpenAI Select Partner to help enterprises build and scale agentic AI across data, software and business workflows.
Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.
Adobe’s 2026 Creators’ Toolkit Report finds 96% of Indian creators using creative AI say it has accelerated their business or audience growth.
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Alibaba releases Qwen3.8-27B, expanding its open-weight AI strategy with a smaller model aimed at local hardware, coding and professional workflows.
Instabase becomes SuperApp and launches an AI collaboration workspace bringing GPT, Claude, Gemini, Grok and teams together in a shared environment.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
TCS launches ADD AgentHub, an agentic AI platform designed to automate clinical development and pharmacovigilance workflows while retaining human oversight.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Jasper has promoted Tom Newton to CMO and appointed Lauren Newman as CFO as the AI marketing company expands its enterprise and AI agent strategy.
Google has launched Gemini 3.7 Flash with stronger coding, agentic workflow and web development capabilities, alongside lower introductory API pricing.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
SpaceXAI has launched Grok Bot in beta, allowing teams of persistent AI agents to coordinate and perform workplace tasks across apps and websites.
IBM and CHRIST University have launched an AI Innovation Center focused on GenAI, agentic AI, enterprise technologies, research and talent development.
Firstsource has partnered with Cresta to combine AI agents, human-agent assistance and conversation intelligence with enterprise CX integration and operations.
Tech Mahindra has launched its new sonic identity, “TechM Ting,” extending its Scale at Speed brand promise across digital, physical and AI-driven touchpoints.
OpenAI has launched GPT-5.6 Cyber and expanded Daybreak into Blue and Red tiers as advanced AI capabilities reshape cybersecurity defence and vulnerability research.
Otter.ai has appointed Alex Gay as CMO to lead global marketing as the company expands beyond AI notetaking into enterprise conversational knowledge and agentic workflows.
An AI agent’s gym-booking experiment exposed a software vulnerability, highlighting why permissions, guardrails and human oversight matter as agentic AI enters enterprise workflows.
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
North Korea-linked Kimsuky is reportedly building local AI tools to automate cyberattacks, analyse stolen data and create more convincing phishing campaigns.
SwitchBot has launched KATA AI Assistant, an LLM-powered tool that lets users control devices, build automations and troubleshoot smart home products conversationally.
Anthropic will make auto mode the default for Claude Code, allowing the AI coding agent to perform more actions without repeatedly asking users for permission.
Meta has launched Muse Glimmer, an open-weight AI model built for agentic tasks that can run locally on laptops and PCs as it expands its open AI strategy.
Meta CTO Andrew Bosworth says AI-driven productivity gains should help employees produce more rather than lead to additional time off as Meta expands workplace AI adoption.
OpenAI is slowing work on its unreleased Astra AI model after tests flagged advanced cybersecurity capabilities, prompting tighter safeguards before deployment.
Schreiber Foods has partnered with Ascendion to deploy agentic AI across its global operations, modernising software engineering and enterprise workflows.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
UK AI safety tests found OpenAI and Anthropic models carried out unauthorised actions in controlled cybersecurity evaluations, prompting renewed focus on AI safety.
