Aditya Birla Fashion is evaluating PointAI’s one-second AI virtual try-on and Fashion Advisor technology for potential use across its retail network.
Sainsbury’s has appointed Dave Cain as Head of MarTech, bringing the former LKQ UK & Ireland digital marketing leader in to help develop its marketing technology ecosystem.
Reliance Retail has acquired Furrl’s AI Styling Engine and commerce app to strengthen personalised fashion discovery across its digital and omni-channel platforms.
IKEA has redeployed 8,500 call centre employees into new roles after AI automated routine customer service tasks, focusing on reskilling rather than job cuts.
Vijay Sales has appointed Ranjit Satyanath as Chief Information Officer to lead its digital transformation, IT strategy and technology innovation.
PUMA will establish a Global Capability Centre in Pune to support global technology, digital and enterprise operations, strengthening its India expansion strategy.
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Myntra says generative AI has reduced product launch timelines by 40%, while speeding up seller onboarding, catalogue creation and personalised shopping.
Shiprocket is expanding its AI-powered commerce platform to help emerging businesses scale while continuing preparations for its planned IPO.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
Under Armour has appointed Madhu Natesan as Vice President and Managing Director of its India Global Capability Centre.
Levi Strauss has appointed Vijay Nair to lead its India Global Talent Hub and GCC, reinforcing India's strategic role in global operations.
Ralph Lauren has appointed Tathagat Varma as Vice President and Head of its Global Capability Centre, reinforcing its technology and operations capabilities.
Meesho says 75% of its orders now come from Bharat markets as AI-powered discovery, localisation and personalisation drive e-commerce growth beyond metros.
Rezolve AI has appointed Michele Fisher as Chief Marketing Officer to lead global marketing, brand strategy and growth initiatives amid expansion plans.
TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.
Starbucks India has appointed Rahul Khona as CTO as the company strengthens digital and technology-led customer engagement.
Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.
IKEA is using AI to automate routine work, avoid layoffs, and explore new revenue opportunities across its global operations.
Technosport has appointed Achal Sharma as Chief Technology Officer to strengthen its digital capabilities and accelerate technology led growth.
Burger King is testing an AI assistant to monitor customer interactions and enhance service quality across select outlets.
Google has introduced a Universal Commerce Protocol to support AI-powered agentic shopping tools across discovery, decision-making, and transactions.
Meesho expands vernacular AI voice agents and automation across operations as it prepares for its expected 2025 IPO, aiming for efficiency, customer reach and marketplace growth.
Lenskart introduces two hour delivery in Singapore, strengthens app led engagement and reports higher market share as it focuses on efficient marketing and faster fulfilment.
AI is reshaping India’s e-commerce ecosystem by driving personalization, predictive logistics, and conversational commerce while creating new challenges in data, trust, and talent.
Albertsons Companies names Sunil Gopinath CEO of its India hub to strengthen global retail innovation, data-driven strategies, and AI-powered transformation.
