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Frasers Group Rolls Out AI Shopping Assistant

  Frasers Group Rolls Out AI Shopping Assistant, Sees Early Rise in Conversions

  • by Martech Desk
  • Apr 11, 2026

Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.

Government Picks Six Companies for Nationwide AI Deployment

  Government Picks Six Companies for Nationwide AI Deployment

  • by Martech Desk
  • Apr 11, 2026

India selects six firms to support its government AI rollout, focusing on scaling AI adoption across public sector services.

Ex-DeepMind and Databricks Engineers Launch Pomo

  Ex-DeepMind and Databricks Engineers Launch Pomo to Bring AI Agents to Marketing

  • by Martech Desk
  • Apr 11, 2026

Pomo, founded by ex-DeepMind and Databricks engineers, introduces AI agents to automate complex marketing decisions and workflows.

Oracle Introduces 5 Agentic AI Apps for CX

  Oracle Introduces 5 Agentic AI Apps for Customer Experience

  • by Martech Desk
  • Apr 11, 2026

Oracle launches five agentic AI applications to automate and improve customer experience across marketing, sales, and service functions.

Ankit Desai, Senior Director Marketing, Mondelez International

  Mondelez International Appoints Ankit Desai as Senior Director Marketing

  • by Martech Desk
  • Apr 11, 2026

Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.

AI in Marketing Risks Damaging Brand Trust

  AI in Marketing Risks Damaging Brand Trust, New Study Reveals

  • by Martech Desk
  • Apr 11, 2026

A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.

Microsoft Revamps Strategy as AI Race with Google

  Microsoft Revamps Strategy as AI Race with Google Intensifies

  • by Martech Desk
  • Apr 11, 2026

Microsoft has initiated an internal overhaul to accelerate its AI strategy amid rising competition in search and generative AI.

Sanjay Khanna, Chairman and Managing Director, BPCL

  BPCL appoints Sanjay Khanna as Chairman and Managing Director

  • by Martech Desk
  • Apr 11, 2026

BPCL has appointed Sanjay Khanna as Chairman and Managing Director, marking a key leadership transition at the state-run oil major.

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