Lenskart is strengthening its presence in Singapore as the eyewear retailer introduces a two hour delivery service in the region and reports rising customer engagement across its platforms. The company says it has now emerged as the market leader in Singapore’s eyewear category, supported by growing brand recall, higher app adoption and an increase in repeat purchases. The development comes at a time when Lenskart is accelerating its international strategy while tightening operational efficiencies across markets.
According to company statements referenced by industry publications, Lenskart has seen a steady rise in app usage within Singapore, which has encouraged the company to expand its fulfilment capabilities. The new two hour delivery service will cater to customers across most major locations in the country. This service aims to reduce waiting time for prescription eyewear, sunglasses and accessories, which has traditionally ranged from one day to several days depending on availability. By optimising local inventory and last mile logistics, the company intends to replicate the fast delivery model it operates in select Indian metros.
The brand is also seeing improved customer retention metrics, driven by the adoption of its app based shopping experience. Lenskart has reported significant improvement in repeat usage among consumers who try its virtual trial feature and frame recommendation tools. In Singapore, eyewear shoppers have shown strong interest in digital assisted shopping, which the company believes has contributed to its increased market share in the region. Lenskart states that its stores and app together are supporting higher conversions, helping it compete with traditional optical retailers.
In its recent business updates, the company highlighted that it has reduced its marketing ratio to 7.5 percent in the second quarter of FY26. This reduction indicates a more efficient customer acquisition approach, backed by growing organic engagement and improved brand familiarity. Executives tracking the company’s performance note that the brand has benefited from word of mouth among urban consumers in Singapore, where convenience and product variety are key purchase drivers. Lenskart has invested in product expansion, premium collections and improved in store experiences to strengthen its positioning.
The company’s marketing approach is evolving as it increases its presence in international markets like Singapore, the Middle East and Southeast Asia. Lenskart has stated that its focus is shifting towards performance based campaigns and platforms that drive measurable conversions rather than broad awareness spending. While the brand continues to leverage influencer collaborations and digital content, the company says a larger share of growth is now coming from organic discovery and app led behaviour. The higher engagement also reflects customer confidence in features like home eye tests, lens upgrades, express pick up and post purchase servicing.
The launch of the two hour delivery service marks a significant moment in the company’s supply chain evolution in Singapore. For this service, Lenskart has set up faster processing capabilities within its regional network. The company has reported that this new delivery commitment will cover a majority of high density zones. As online eyewear shopping grows in Singapore, speed is emerging as a core differentiator, especially among younger consumers who prefer to transact via mobile. Lenskart believes that this accelerated delivery feature will help the brand stay competitive and maintain its lead position.
Industry analysts say that Singapore’s eyewear market is becoming increasingly digital. Retailers that combine offline presence with strong app ecosystems are likely to attract more customers. Lenskart has reported that a significant share of its Singapore customers now begin their purchase journey online before visiting stores. The company continues to integrate both touchpoints to enable faster checkouts, personalised frame suggestions and seamless servicing. This omnichannel strategy is central to Lenskart’s expansion model across global markets.
The company’s growth in Singapore also aligns with its broader push to expand internationally and increase revenue from outside India. The brand has opened multiple stores across Singapore over the past few years and continues to scale its assortment of eyewear categories. Lenskart says that premium frames, contemporary designs and lightweight collections are seeing high demand in the region. These buying patterns are similar to trends in markets like Dubai, where fashion driven eyewear is performing well among younger shoppers and working professionals.
Operationally, Lenskart has been focusing on improving unit economics through better supply chain efficiency. The company’s move to reduce its marketing ratio is closely tied to this strategy. With rising app engagement and higher brand recall, the company is now able to rely less on promotional spending. This shift is expected to support sustainable expansion across territories where customer acquisition costs tend to rise quickly.
For Singapore, the introduction of a two hour delivery window positions Lenskart among the fastest fulfilment players in the eyewear category. As the company continues to build stronger brand visibility and customer loyalty in the region, its localised approach to inventory, delivery and customer experience is becoming a defining part of its expansion strategy. Lenskart has indicated that similar rapid delivery models may be extended to more markets based on performance and demand.