India's GCCs could add 10–14 lakh jobs by 2031 despite AI automation, taking employment to 37 lakh, according to Embark's latest report.
Uber expands ChatGPT Work to over 30,000 employees globally, introducing AI training, workplace integrations and productivity tools across business functions.
Anthropic launches Claude Duet, a proactive AI agent with over 6,000 app integrations that manages workplace tasks, prepares reports and works in the background.
Barclays plans to cut 5,000 jobs in 2026, around 5% of its global workforce, as the bank expands AI adoption and technology-driven operational efficiency.
Are brands becoming too automated to feel human? New research from Salesforce, Adobe, Canva and Capgemini examines how AI is reshaping personalisation, customer trust and human interaction.
Stagwell launches Stagwell AI, a unified portfolio of agentic marketing tools for audience targeting, media planning, campaign automation and AI-powered workflows.
Ibexa launches its Agentic Marketing Platform in the Middle East, using AI agents to connect marketing tools, automate campaign workflows and support human-led approvals.
As AI makes advertising more personalised, are brands crossing consumer boundaries? Industry research examines the balance between relevance, privacy and trust.
Replit CEO Amjad Masad outlines a future of self-driving companies where AI agents handle routine operations while employees retain key decision-making roles.
HubSpot introduces AI spending caps, flexible credit billing and subscription controls to help marketing teams manage costs as usage of AI-powered tools increases.
Wipro signs a deal to acquire a 20% stake in FLARRE.AI for $2,000, strengthening its agentic AI capabilities across insurance underwriting, claims and enterprise workflows.
AI is changing school admissions and marketing through chatbots, personalised campaigns and automated enquiries, while raising questions about parent trust and human engagement.
IKEA is expanding AI use in marketing and content localisation while keeping brand strategy, creative decisions and messaging under human control.
TCS launches Industrial Intelligence Foundry, targeting 20-25% manufacturing productivity gains and faster product development through AI agents and automation.
Empower India announces plans to expand into AI and robotics integration, targeting opportunities in India's projected $43.5 billion AI market by 2030.
OpenAI, Google and Meta are developing persistent AI agents that work beyond chatbots, reshaping search, shopping, marketing, customer engagement and digital privacy.
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Kore.ai launches Autoloop, an optimisation engine that automatically evaluates, monitors and improves enterprise AI agents based on business goals, safety and cost.
Pollo AI integrates OpenAI's GPT-5.6, GPT-6 Astra and GPT-Image-2.5 to help brands create video ads, campaign visuals and marketing content from product photos.
Indian Railways plans AI-powered freight wagon inspections and predictive maintenance, using cameras and sensors to detect defects, improve safety and streamline operations.
The global AI in fintech market is projected to exceed $66 billion by 2030 at 30% CAGR, driven by automation, fraud detection and digital banking, according to TBRC.
Google launches AI Edge Foresight, an offline AI meeting assistant for Mac that transcribes conversations, generates notes and answers questions using on-device Gemma models.
Google Cloud launches Gemini Agent, an AI assistant designed to automate workplace tasks across Gmail, Workspace, Slack and Microsoft 365 using agentic AI.
ImpactFactory.ai launches MIA, a virtual CMO that coordinates AI marketing agents, campaign planning, media buying and performance analysis for small businesses.
Theobroma has appointed Anand Tomar as Chief Technology Officer, bringing two decades of experience across food, retail, manufacturing and technology transformation.
Intellias has launched Agentic ServiceOps, using governed AI agents to automate IT support, resolve requests and identify infrastructure issues earlier.
BMW plans to reduce divisions and associated management roles by 20% by mid-2027 while expanding AI across development, production, marketing and aftersales.
Meta is expanding Muse for small businesses with connectors for Shopify, QuickBooks, Canva, Slack and other tools to automate marketing and operational tasks.
AI is reshaping media planning across search, buying, creators, commerce and measurement, forcing marketers to rethink what machines optimise and where human judgement matters.
OpenAI's jobs framework identifies accountability, human relationships and physical presence as factors that can keep workers central as AI capabilities expand.
Optigo Networks has launched an AI Assistant for OptigoVN that turns complex building automation network diagnostics into plain-language answers and recommended actions.
Zifo’s AI-powered TLFGenix has been named runner-up in the 2026 CDISC AI Innovation Challenge for automating clinical trial tables, figures and listings.
As AI automates routine marketing tasks, strategy, judgement, creativity and customer understanding are emerging as increasingly important skills for marketers.
Zig.ai has integrated its revenue execution platform with ChatGPT and Claude, allowing sales teams to run prospecting, outreach and other workflows through AI conversations.
Dentsu India has launched Dentsu Performance Studio, combining creative strategy, AI-enabled production, media and measurement in Bengaluru.
Sanjay Trehan explores how AI, first-party data, hyper-personalisation and MarTech-AdTech convergence are reshaping modern customer experiences.
Jio Haptik's Solo AI is bringing AI-led marketing, advertising and customer engagement tools to small businesses, with the company reporting ROAS of up to 45x.
HubSpot has expanded AI across its CRM, marketing and sales tools with a new intelligence layer, self-updating records and AI-powered campaign capabilities.
AWS has introduced a workflow pattern that lets AI agents propose airline rebookings while deterministic code validates reservations, payments and other high-impact actions.
Workaholic has unified its AI tools for content, SEO, email, PPC and analytics into one platform aimed at digital businesses, agencies and e-commerce operators.
WACKER has established a Global Capability Center in Pune with HCLTech to strengthen engineering, IT, automation and digital transformation capabilities.
Auxia launches Agent Studio, an agentic marketing platform that uses AI agents to plan, build, execute and coordinate campaigns across existing marketing tools.
Vodafone Business and Tech Mahindra partner to help UK enterprises adopt AI, automation, private 5G, IoT, cloud and data technologies.
Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.
Salesforce expands Agentforce through MCP and Slack, allowing external AI assistants to access specialised agents and enterprise tools across business workflows.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Jasper has promoted Tom Newton to CMO and appointed Lauren Newman as CFO as the AI marketing company expands its enterprise and AI agent strategy.
SpaceXAI has launched Grok Bot in beta, allowing teams of persistent AI agents to coordinate and perform workplace tasks across apps and websites.
Acumatica has opened a Global Capability Center in Hyderabad with more than 30 employees, initially focusing on engineering and global product development.
SwitchBot has launched KATA AI Assistant, an LLM-powered tool that lets users control devices, build automations and troubleshoot smart home products conversationally.
