Generative AI is accelerating ad creation, enabling brands to launch campaigns in days, scale creative testing, and cut costs while reshaping roles in marketing teams.
Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.
UiPath appoints Michael Atalla as Chief Marketing Officer to drive growth, strengthen AI-led automation strategy, and expand global enterprise engagement.
Aurasell launches the world’s first AI-native CRM with $30M seed funding, promising predictive insights, automation, and personalization for global enterprises.
Capgemini to acquire Cloud4C, strengthening its cloud and AI automation services in India and globally, with a focus on hybrid cloud, compliance, and regulated industries.
India’s youth face AI-driven disruption. While automation risks job losses, strategic adoption, skilling, and creative industries could turn the challenge into opportunity.
From Bard’s $100B blunder to McDonald’s chatbot fiasco, AI mistakes have cost brands millions. Here’s why oversight is vital to protect trust and revenue.
Salesforce to acquire AI automation firm Regrello to strengthen Agentforce and Slack capabilities, advancing enterprise workflow automation globally.
Enterprises now value AI most as a decision-making enabler rather than a pure automation tool, yet only 15.8% report strategic maturity in AI adoption.
91% of marketers use or plan to use third-party AI or automated bidding tools driven by efficiency gains though transparency and oversight remain key.
Xactly launches industry-first AI agents to automate sales performance and GTM operations, aiming to boost efficiency, accuracy, and strategic decision-making for global revenue teams.
Cohere launches North, a secure AI agent platform built for enterprises to automate tasks without compromising data privacy.
Terafac raises ₹6.5 Cr in pre-seed funding led by Inuka Capital to revolutionize Indian factory automation with AI and robotics solutions.
Agentic AI is evolving with real-time databases, enabling smarter, context-aware automation beyond chatbots and static workflows.
Metaforms, a Bengaluru-based AI startup, raises $9M in Series A funding led by Peak XV to scale no-code AI tools for automating market research workflows.
DesignRush study reveals key mistakes companies make when deploying AI employees, urging marketers to adopt clearer strategies and human oversight.
How AI is redefining marketing: From personalized insights to creative automation, the smartest marketers are using AI to rethink strategy, not just execution.
Markifact launches a no-code AI marketing automation platform, streamlining reporting, campaign analysis, and content generation for marketers and agencies.
Intel partners with Accenture and AI tools to streamline global marketing operations, triggering internal workforce cuts in a strategic realignment.
GlamAI brings AI-powered precision to luxury marketing, helping fashion brands scale creativity while maintaining premium aesthetics and personalization.
Auxia launches AI Analyst Agent to help marketing teams turn campaign data into revenue-driving insights with real-time analytics and intelligent recommendations.
IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.
CMOs are rethinking martech strategies as new HBR research shows low ROI despite rising tech investments. Strategy Shift Seen as Key Fix
PMG introduces a custom enterprise-grade AI app suite for clients, blending marketing automation with operational agility.
With AI transforming personalization strategies, marketers are taking a fresh look at third-party data—this time with a sharper focus on quality, compliance, and contextual insights.
From prompt engineering to voice avatars, discover the 7 essential AI skills that will future-proof your career in 2025.
Unified martech stacks streamline tools and data, helping marketers improve collaboration, campaign speed, and customer experience.
Zoom has launched its AI-powered Contact Center and expanded Zoom Phone services in India, targeting enterprise communication needs.
Google's Gemini app now lets users schedule AI-powered tasks, offering enhanced productivity and a more proactive virtual assistant experience.
Investor Mark Cuban predicts AI will soon take over customer service roles, as businesses increasingly adopt intelligent automation for 24/7 support.
Snappy Kraken launches an all-in-one lead conversion platform for financial advisors and appoints fintech leader Cheryl Nash to its board.
HubSpot’s May 2025 update introduces AI campaign tools, improved lead scoring, service case management, and enhanced dashboard reporting.
Toma raises $17M to expand its AI voice agents for car dealerships, offering automation and operational efficiency in auto retail.
