Meta is expanding its Muse personal AI agent with new capabilities aimed at small businesses, allowing owners to connect the assistant with marketing, commerce, accounting and productivity tools and use it to carry out everyday business tasks.
The company announced Muse for Small Business on September 29, weeks after introducing Muse as a personal AI agent in the US and Canada. The expanded version adds business-focused skills and connectors intended to help small companies manage work across applications they already use.
Businesses can connect Muse with their Facebook Pages, Instagram professional accounts and Meta ad accounts. Meta said this allows the agent to understand information including what a business sells, its brand voice and common customer queries.
Muse can also connect with third-party services including Asana, Box, Canva, Dropbox, Figma, Intuit QuickBooks, Klaviyo, Notion, Shopify, Slack, Stripe and Zoom, among others. Custom connectors are also supported for services that are not currently integrated.
Once connected, the agent can work across business information such as storefront data, financial records, customer information and marketing activity. Meta outlined use cases including analysing sales and campaigns to develop growth plans, reviewing business finances, identifying unusual expenses and examining advertising and content performance.
The company is also positioning Muse as a proactive assistant. It can flag emails that may require attention, prepare draft responses and suggest actions through an Ideas section rather than relying solely on direct prompts from users.
Marketing is another focus of the small-business expansion. A business owner can ask Muse to assess advertising and content performance, examine trends and prepare a campaign draft. The combination of Meta's own platforms with external services could allow the agent to draw information from multiple parts of a company's operations while carrying out these tasks.
Meta said users retain approval over consequential actions. Content is not published, messages are not sent and money is not spent without the user's approval. Business owners can also decide which services they connect to the agent.
The small-business push comes alongside Meta's broader expansion into enterprise AI. The company launched Meta Enterprise Platform earlier this week, bringing together technologies including Muse, Meta Business Agent, Muse API and Muse Code for businesses and developers.
Muse is free for most usage, according to Meta, while subscription plans are available for users who require additional capabilities. The company said it plans to add more connectors and skills over the coming months as it expands the agent's role across business operations.
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