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Tags: Meta

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Meta

  Meta Drops AI Usage Metrics From Engineer Performance Reviews

  • by Martech Desk
  • 1 week ago

Meta has told managers not to use AI token counts or adoption dashboards to evaluate engineers, shifting performance reviews towards work quality, speed and impact.

Instagram

  Instagram to Limit Reach of Unlabelled AI-Generated Profiles

  • by Martech Desk
  • 1 week ago

Instagram will limit the recommendation reach of AI-generated profiles that fail to disclose their synthetic identity as it introduces a clearer profile label.

WhatsApp Tests AI Scam Alert

  WhatsApp Tests AI Scam Alert for Messages From Unknown Contacts

  • by Martech Desk
  • 1 week ago

WhatsApp is testing an AI-powered Scam Alert that uses on-device machine learning to warn users about potentially fraudulent messages from unknown contacts.

Sandhya Devanathan

  Sandhya Devanathan’s Meta Exit: Did India’s Content Moderation Crisis Play a Role?

  • by Brij Pahwa
  • 1 week ago

Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.

apple

  Apple AI Smart Glasses Could Launch in 2027 With Siri and Cameras

  • by Martech Desk
  • 1 week ago

Apple is reportedly planning AI-powered smart glasses for late 2027, combining Siri, cameras and Visual Intelligence without a built-in display.

Meta Tests Personal AI Agent

  Meta Tests Personal AI Agent That Can Shop, Book Restaurants and Manage Daily Tasks

  • by Martech Desk
  • 1 week ago

Meta is testing Project Hatch, a personal AI agent that can shop, book restaurants, manage emails and perform online tasks on behalf of users.

Sandhya Devanathan

  OpenAI Taps Sandhya Devanathan to Lead Southeast Asia and Australia

  • by Martech Desk
  • Aug 28, 2026

Sandhya Devanathan joins OpenAI as VP for Southeast Asia and Australia after more than a decade at Meta, taking charge of growth, partnerships and operations.

Meta’s AI-First Ad

  Meta’s AI-First Ad Buying Push Is Changing How Paid Social Teams Operate

  • by Martech Desk
  • Aug 24, 2026

Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.

Meta

  Meta Becomes One of Microsoft’s Biggest AI Customers as Azure Spending Rises

  • by Martech Desk
  • Aug 22, 2026

Meta has become one of Microsoft’s biggest AI customers, reportedly spending hundreds of millions annually and consuming trillions of tokens weekly through Azure.

Meta AI Adds New Tools

  Meta AI Adds New Tools to Analyse Ad Performance and Optimise Campaigns

  • by Martech Desk
  • Aug 21, 2026

Meta AI adds advertising analytics tools that can analyse campaigns, audiences and creatives while recommending changes to performance and budget allocation.

Alibaba Releases Qwen3.8-27B

  Alibaba Releases Qwen3.8-27B, Expands Push Into AI That Can Run Locally

  • by Martech Desk
  • Aug 18, 2026

Alibaba releases Qwen3.8-27B, expanding its open-weight AI strategy with a smaller model aimed at local hardware, coding and professional workflows.

Meta Launches Muse Glimmer

  Meta Launches Muse Glimmer Open-Weight AI Model That Can Run on a Laptop

  • by Martech Desk
  • Aug 11, 2026

Meta has launched Muse Glimmer, an open-weight AI model built for agentic tasks that can run locally on laptops and PCs as it expands its open AI strategy.

Meta

  Meta CTO Andrew Bosworth says AI Gains Should Lead to More Work, Not More Time Off

  • by Martech Desk
  • Aug 10, 2026

Meta CTO Andrew Bosworth says AI-driven productivity gains should help employees produce more rather than lead to additional time off as Meta expands workplace AI adoption.

Gartner Predicts AI Will Influence 70% of Global Ad Spend

  Gartner Predicts AI Will Influence 70% of Global Ad Spend by 2028

  • by Martech Desk
  • Aug 7, 2026

Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.

Meta Unveils Muse Code AI Agent

  Meta Unveils Muse Code AI Agent to Rival OpenAI Codex and Claude Code

  • by Martech Desk
  • Aug 7, 2026

Meta has launched Muse Code, an AI coding agent built on Muse Spark 1.2 to help developers manage large codebases and automate software engineering workflows.

Meta's AI Push

  Meta's AI Push Is Reshaping Advertising as AI Spending Surges

  • by Martech Desk
  • Aug 1, 2026

Meta is expanding AI investments to strengthen its advertising platform with smarter campaign optimisation, automation and AI-powered marketing tools.

Over 1,000 AI Experts Urge Governments to Prepare Safeguards

  Over 1,000 AI Experts Urge Governments to Prepare Safeguards as Frontier AI Advances

  • by Martech Desk
  • Jul 30, 2026

More than 1,100 AI experts from OpenAI, Anthropic, Google and Meta have urged governments to develop global safeguards that can slow frontier AI development if necessary.

How AI Is Teaching Marketing to Optimise Itself

  How AI Is Teaching Marketing to Optimise Itself

  • by Anupama Mitra
  • Jul 30, 2026

How AI is transforming marketing from manual campaign optimisation to self-learning systems through automation, AI agents, real-time insights and continuous decision-making.

Image Credits: Glow

  AI Cybersecurity Startup Glow Debuts at $1.2 Billion Valuation After Major Funding Round

  • by Martech Desk
  • Jul 23, 2026

AI cybersecurity startup Glow has emerged from stealth with $180 million in funding at a $1.2 billion valuation to build endpoint security for the AI era.

Meta Tests StoryKit AI App

  Meta Tests StoryKit AI App for Personalised Children's Stories

  • by Martech Desk
  • Jul 23, 2026

Meta is testing StoryKit, an AI app that helps parents create personalised children's stories with illustrations, narration, music and printable storybooks.

Meta Explores $10 Billion AI Compute Agreement With Anthropic

  Meta Explores $10 Billion AI Compute Agreement With Anthropic

  • by Martech Desk
  • Jul 21, 2026

Meta is reportedly in talks to lease AI computing power to Anthropic in a potential $10 billion agreement, signalling its growing ambitions in AI infrastructure.

Meta Removes Instagram AI Tool

  Meta Removes Instagram AI Tool That Used Public Photos Following Criticism

  • by Martech Desk
  • Jul 13, 2026

Meta has removed an Instagram AI feature that used public photos to generate AI images after widespread criticism over privacy and user consent.

Meta Expands AI Coding Push

  Meta Expands AI Coding Push to Take on OpenAI and Anthropic

  • by Martech Desk
  • Jul 11, 2026

Meta is expanding its AI coding efforts, intensifying competition with OpenAI and Anthropic as demand for AI-powered software development tools continues to grow.

Meta Launches Muse Image

  Meta Launches Muse Image to Expand AI Image Generation Capabilities

  • by Martech Desk
  • Jul 10, 2026

Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.

Meta Faces Government Notice Over Alleged Instagram Child Abuse Ads

  Meta Faces Government Notice Over Alleged Instagram Child Abuse Ads

  • by Martech Desk
  • Jul 6, 2026

The Centre has summoned Meta over reports of alleged CSAM advertisements on Instagram, seeking an explanation and directing the company to remove the content immediately.

Meta Says Next AI Model Has Reached GPT-5.5 Level

  Meta Says Next AI Model Has Reached GPT-5.5 Level

  • by Martech Desk
  • Jul 6, 2026

Meta says its next AI model has reached GPT-5.5 level on internal benchmarks as it accelerates investments in frontier AI and enterprise capabilities.

Mark Zuckerberg Says AI Can Improve Hiring and Job Matching

  Mark Zuckerberg Says AI Can Improve Hiring and Job Matching

  • by Martech Desk
  • Jul 3, 2026

Mark Zuckerberg says AI can improve hiring by helping companies better match candidates with roles while making recruitment more efficient.

Alex Schultz, Chief Data Officer, Meta

  Meta Names Chief Data Officer Alex Schultz to Lead Global Marketing

  • by Martech Desk
  • Jul 3, 2026

Meta has appointed Chief Data Officer Alex Schultz bringing the company's marketing and data leadership under one executive.

Elon Musk Teases Grok 4.5 as xAI Targets Top AI Models

  Elon Musk Teases Grok 4.5 as xAI Targets Top AI Models

  • by Martech Desk
  • Jun 30, 2026

Elon Musk has teased Grok 4.5, claiming xAI's upcoming model delivers performance comparable with the industry's leading AI systems.

Google Limits Meta’s Gemini Access Over AI Compute Demand

  Google Limits Meta’s Gemini Access Over AI Compute Demand

  • by Martech Desk
  • Jun 29, 2026

Google has reportedly limited Meta’s access to Gemini models as demand for AI compute outpaces available capacity.

Meta Launches Cheaper AI Smart Glasses Under Its Own Brand

  Meta Launches Cheaper AI Smart Glasses Under Its Own Brand

  • by Martech Desk
  • Jun 27, 2026

Meta has launched its first self-branded AI smart glasses, expanding its wearable strategy with a more affordable entry into the growing AI eyewear market.

5 AI Debates Cannes Lions 2026 Cannot Ignore

  5 AI Debates Cannes Lions 2026 Cannot Ignore

  • by Brij Pahwa
  • Jun 19, 2026

From agentic AI to trust and AI discovery, five major debates at Cannes Lions 2026 could shape the future of marketing, creativity and consumer engagement.

Meta's New AI Mode Launch

  Meta Turns Facebook Into an AI Search Hub With New AI Mode Launch

  • by Martech Desk
  • Jun 17, 2026

Meta has launched AI Mode on Facebook, using public posts and platform data to deliver conversational answers and AI-powered content discovery.

Cannes Lions 2026

  Beyond GenAI: The New AI Debate Heading to Cannes Lions

  • by Brij Pahwa
  • Jun 15, 2026

Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences.

Meta Reconsiders $2 Billion Manus Deal

  Meta Reconsiders $2 Billion Manus Deal Amid Regulatory Pressure in China

  • by Martech Desk
  • Jun 15, 2026

Meta is reportedly moving to unwind its $2 billion Manus deal after regulatory concerns in China, highlighting growing geopolitical challenges in AI investments.

Meta

  Alexandr Wang Says Meta’s Previous AI Policy ‘Didn’t Work’ as Strategy Evolves

  • by Martech Desk
  • Jun 15, 2026

Alexandr Wang says Meta’s earlier AI strategy fell short, as the company intensifies efforts to compete in the rapidly evolving artificial intelligence race.

Meta Signs First India AI Data Center Deal With Reliance

  Meta Signs First India AI Data Center Deal With Reliance in Gujarat

  • by Martech Desk
  • Jun 11, 2026

Meta has partnered with Reliance for its first AI-enabled data center in India, strengthening its AI infrastructure footprint in one of the world's fastest-growing digital markets.

Flipkart Teams Up with Meta

  Flipkart Teams Up with Meta to Expand Creator-Led Shopping Across India

  • by Martech Desk
  • Jun 10, 2026

Flipkart has joined Meta's affiliate programme, enabling creators to drive product discovery and earn commissions through Instagram and Facebook.

Meta’s Smart Glasses App Crosses 50 Million Downloads

  Meta’s Smart Glasses App Crosses 50 Million Downloads as AI Capabilities Draw Attention

  • by Martech Desk
  • Jun 8, 2026

Meta’s smart glasses companion app has surpassed 50 million downloads, drawing attention to embedded AI models and the future of wearable AI experiences.

Meta Brings AI Agent for WhatsApp Business

  Meta Brings AI Agent for WhatsApp Business to Companies Worldwide

  • by Martech Desk
  • Jun 5, 2026

Meta has launched its AI agent for WhatsApp Business globally, enabling companies to automate customer interactions and support business growth.

Meta Fixes AI Support Bot

  Meta Fixes AI Support Bot Flaw That Exposed Instagram Accounts to Hijacking Risk

  • by Martech Desk
  • Jun 3, 2026

Meta has patched a vulnerability in its AI support system that reportedly allowed attackers to exploit Instagram account recovery processes.

Meta Launches Paid Subscriptions

  Meta Launches Paid Subscriptions Across Instagram, Facebook and WhatsApp

  • by Martech Desk
  • May 29, 2026

Meta has officially launched subscription services across Instagram, Facebook and WhatsApp, with AI-focused plans expected later.

Meta’s Ray-Ban Blayzer Brings AI Smart Glasses

  Meta’s Ray-Ban Blayzer Brings AI Smart Glasses Closer to Everyday Users

  • by Martech Desk
  • May 28, 2026

Meta’s Ray-Ban Blayzer smart glasses target prescription users with AI features, hands-free controls and all-day wearable design.

Meta Signs Two-Year AI and Digital Training

  Meta Signs Two-Year AI and Digital Training Partnership With Gujarat

  • by Martech Desk
  • May 27, 2026

Meta has entered a two-year partnership with the Gujarat government focused on AI governance, WhatsApp chatbot services, and digital training.

Meta Expands AI Ad Tools with Connectors

  Meta Expands AI Ad Tools with Connectors for Third-Party Platforms

  • by Martech Desk
  • May 16, 2026

Meta is expanding its advertising ecosystem with AI connectors that integrate third-party marketing and business tools into ad workflows.

WhatsApp Introduces Incognito Mode

  WhatsApp Introduces Incognito Mode for Meta AI Conversations

  • by Martech Desk
  • May 14, 2026

WhatsApp has introduced an incognito mode for Meta AI chats, allowing users to hold more private AI conversations within the app.

This is an AI-generated image.

  Meta to Cut 8,000 Jobs This May 20 as Zuckerberg Pushes Leaner Teams

  • by Martech Desk
  • May 13, 2026

Meta is reportedly laying off 8,000 employees this month as CEO Mark Zuckerberg pushes for leaner teams and faster execution across the company.

Meta Tests AI-Based Age Detection

  Meta Tests AI-Based Age Detection Using Height and Bone Structure Analysis

  • by Martech Desk
  • May 7, 2026

Meta is testing AI systems that analyse height and bone structure to identify underage users and strengthen platform safety measures.

Meta Reports 33% Revenue Growth

  Meta Reports 33% Revenue Growth, Tests Early Versions of Business AI Tools

  • by Martech Desk
  • May 5, 2026

Meta reports 33% revenue growth and begins testing business AI tools to enhance customer engagement and marketing efficiency.

Why Martech Is Now Trying to Measure Emotional Metadata

  Why Martech Is Now Trying to Measure Emotional Metadata, Not Just Clicks

  • by Anupama Mitra
  • May 4, 2026

Martech is shifting toward emotional metadata, using AI to analyse tone and customer intent beyond clicks and conversions.

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