Meta is expanding deeper into enterprise artificial intelligence with the launch of Meta Enterprise Platform, a new business initiative that will bring its AI models, agents and infrastructure to companies and developers.
The platform will initially bring together technologies including the Muse agent, Meta Business Agent, Muse API and Muse Code. Meta said the initiative is intended to help businesses deploy its AI stack across their own operations, extending the company's AI strategy beyond consumer-facing products and advertising tools.
Meta founder and CEO Mark Zuckerberg described the enterprise platform as the company's "next major pillar", alongside its existing businesses serving consumers, advertisers and companies. He said Meta plans to draw on its advanced AI models, agents, large-scale infrastructure and existing relationships with businesses as it develops the offering.
The company has appointed Chirantan "CJ" Desai as Chief Enterprise Platform Officer to lead the initiative. Desai will report directly to Zuckerberg and joins Meta from MongoDB, where he served as President and CEO.
Before MongoDB, Desai led product and engineering at Cloudflare. He also spent nearly eight years at ServiceNow, including serving as President and Chief Operating Officer. His experience spans enterprise software, AI, infrastructure, business applications and security.
Desai said Meta Enterprise Platform will focus on converting the company's AI stack into products and services that organisations can deploy within their businesses. He also said security and privacy would be incorporated into the development of Meta's enterprise products.
One of the technologies at the centre of the initiative is Muse, Meta's personal AI agent launched earlier this month. Muse is designed to perform tasks on behalf of users rather than only generate conversational responses. It can work across connected applications and handle activities such as email and travel-related tasks.
Meta Business Agent provides another component of the enterprise push. Introduced earlier this year, the product allows businesses to deploy AI agents to interact with customers across Meta's messaging ecosystem. Meta said in June that more than one million businesses were already using a Business Agent on WhatsApp and Messenger.
The announcement, however, currently outlines Meta's enterprise strategy rather than a fully detailed commercial package. The company has not disclosed pricing, a general availability date or how the individual products will be bundled for enterprise customers.
The move places Meta more directly in the growing enterprise AI market as technology companies compete to provide businesses with models, coding tools and autonomous agents capable of handling workplace tasks. For Meta, the new platform also creates another route for commercialising its expanding AI infrastructure and agent ecosystem beyond its core advertising business.
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