Ray-Ban has named actor Ranveer Singh as its first brand ambassador in India, as the eyewear brand expands its presence in the country alongside a growing portfolio of AI-powered smart glasses developed with Meta.
The appointment places Singh at the centre of Ray-Ban’s brand communication in India, combining the company’s fashion positioning with its push into wearable technology. The actor will represent the brand across campaigns and consumer-facing initiatives in the market.
Ray-Ban’s India strategy comes as its partnership with Meta moves beyond conventional eyewear into connected devices equipped with cameras, speakers and artificial intelligence. The companies have been expanding the Ray-Ban Meta smart glasses portfolio across markets, positioning the devices as a hands-free interface for communication, content creation and AI assistance.
The smart glasses allow users to capture photos and videos, listen to audio, make calls and interact with Meta AI using voice commands. Meta has continued to add AI capabilities designed to make the glasses more context-aware, including features that can respond to questions about what a user is seeing.
The collaboration between Ray-Ban owner EssilorLuxottica and Meta has become an important part of both companies’ wearable technology strategies. While Ray-Ban brings its established eyewear designs and retail presence, Meta provides the underlying smart technology and AI capabilities.
For India, the appointment of a local ambassador gives Ray-Ban a recognisable face as the brand markets both its traditional eyewear and newer technology-led products. Singh’s association is expected to feature across the brand’s communication as it targets consumers at the intersection of fashion, lifestyle and technology.
The development also comes as Meta broadens its ambitions around AI-enabled hardware. Smart glasses are emerging as one of the company’s interfaces for bringing Meta AI into everyday activities without requiring users to rely solely on smartphones or computers.
India has become an increasingly relevant market for global consumer technology companies introducing AI-powered devices and services. For smart glasses, however, adoption will also depend on factors including pricing, functionality, privacy considerations and how easily the devices fit into consumers’ everyday routines.
With Singh as its first India brand ambassador, Ray-Ban is pairing celebrity-led marketing with its expanding smart eyewear portfolio, bringing its fashion identity and Meta’s AI technology under a more localised brand strategy for the Indian market.
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